TOUR09002 2024 Strategic Planning and Policy for Tourism and Event Management

General Details

Full Title
Strategic Planning and Policy for Tourism and Event Management
Transcript Title
Tourism Policy & Planning
Code
TOUR09002
Attendance
N/A %
Subject Area
TOUR - 1015 Travel, Tourism & Leisure
Department
MKTS - Marketing, Tourism & Sport
Level
09 - Level 9
Credit
05 - 05 Credits
Duration
Semester
Fee
Start Term
2024 - Full Academic Year 2024-25
End Term
9999 - The End of Time
Author(s)
James Hanrahan, Susanne OReilly, Domhnall Melly
Programme Membership
SG_BSUST_M09 202400 Master of Science in Sustainable Tourism and Event Management SG_BSUST_N09 202400 Postgraduate Certificate in Sustainable Tourism and Event Management SG_BSUSU_N09 202400 Certificate in Sustainable Tourism and Event Management
Description

This module will develop a critical understanding of strategic policy development and planning approaches for tourism and event management organisations. It will advance capacities for strategic thinking and problem-solving within the industry including DMC's (Destination Management Companies), and the MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors. Strategic policy development and planning for tourism and event management is critically explored, which is underpinned by environmental, economic, and socio-cultural sustainability values encompassing relevant stakeholder consensus.

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Critically evaluate the strategic tourism and event planning and policy development process

2.

Align the different contexts of tourism policy formation and the tourism planning process strategically, from an organisation's perspective

3.

Critically evaluate an organisation's capacity for tourism planning and policy formation through the lens of sustainable development

4.

Implement capacities of knowledge, skills, practices, and strategic thinking for planning and policy for tourism and events

Teaching and Learning Strategies

Students will learn through a blend of theoretical and applied knowledge generation utilising current theories, concepts, and principles of strategic tourism planning and policy through online classes and workshops which encompass a research-informed approach.

Students will also engage in self-directed learning through engagement in appropriate reading material, industry reports, strategies, plans and policies. An emphasis will be placed on asynchronous learning techniques through the process of evaluation, critique, and development of appropriate videos, journal articles, and organisational plans and policies.

 

Students will engage either in-person or remotely, in a workshop learning activity twice per semester. This will involve visits to module appropriate destination or event to engage in sustainable tourism or event management activities.

Module Assessment Strategies

Assessment 1: Strategic planning presentation (40%)

Utilising a report style, students will critically assess existing tourism organisational policy in the context of sustainable development. Students will be required to appraise tourism destination or event organisational policy in its approach to sustainable development. Students will also present the findings of the report.

 

Assessment 2: Strategic Plan for an organisation (60%)

Students will develop strategic plans and policies for an organisation utilising strategic thinking capacities obtained in the module while achieving sustainable development.

Repeat Assessments

Students must re-submit repeat assessment(s) before a specified date and time

Indicative Syllabus

LO 1. Demonstrate an understanding of strategic tourism and event planning and policy

Examine theories and practices of tourism planning and policy

Assess current tourism planning and policy concepts

Scrutinise and reflect upon the economic, environmental, and socio-cultural factors that have contributed to the need for strategic tourism and event planning and policy

Demonstrate an understanding of the need to monitor and measure tourism and event impacts

 

LO 2. Align the different contexts of tourism policy formation and the tourism planning process strategically, from an organisation's perspective

Analyse strategic tourism planning and policy approaches from an international, national, and local level

Examine planning and policy formation challenges from an organisational perspective

 

LO 3. Critically evaluate an organisation's capacity for tourism planning and policy formation through the lens of sustainable development

Appreciate the importance of stakeholder consensus in tourism and events planning and policy approaches

Appraise impact assessment approaches and their relationship with tourism planning and policy 

Understand the need for strategic thinking to achieve strategic goals through planning and policy

Evaluate processes, tools, and frameworks to monitor tourism policy and planning

 

LO 4. Relate capacities of knowledge, skills, practices, and strategic thinking for planning and policy for tourism and events

Understand the need for an evidence-based approach to tourism and event planning and policy

Utilise measuring and monitoring tools to inform strategic organisation planning and policy

Construct a tourism or event policy to achieve organisational goals underpinned by sustainable development

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Strategic planning presentation Project Individual Project 40 % Week 7 1,2,3
2 Strategic tourism plan and policy development Project Individual Project 60 % Week 13 1,2,3,4
             

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Lecture Not Specified Live lecture 1 Weekly 1.00
Workshop / Seminar Not Specified Live Workshop Activity 3.75 Twice Per Semester 0.50
Independent Learning Not Specified Student Independent Learning 6 Weekly 6.00
Total Full Time Average Weekly Learner Contact Time 1.50 Hours

Part Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Lecture Not Specified Live Lecture 1 Weekly 1.00
Workshop / Seminar Not Specified Workshop Activity 3.75 Twice Per Semester 0.50
Independent Learning Not Specified Student independent learning 6 Weekly 6.00
Total Part Time Average Weekly Learner Contact Time 1.50 Hours

Online Learning Mode Workload


Type Location Description Hours Frequency Avg Workload
Lecture Online Live Online Lecture 1 Weekly 1.00
Workshop / Seminar Not Specified Workshop activity 3.75 Twice Per Semester 0.50
Independent Learning Not Specified Student independent learning 6 Weekly 6.00
Total Online Learning Average Weekly Learner Contact Time 1.50 Hours

Required & Recommended Book List

Required Reading
2023-12-28 Handbook on Tourism Planning Edward Elgar Publishing
ISBN 180392358X ISBN-13 9781803923581

Timely and accessible, this Handbook offers a thorough account of the growth, development, and changes in the field of tourism planning over recent decades. With contributions from an interdisciplinary and international range of top scholars, it examines critical issues and challenges facing contemporary tourism planning. Covering research at local, national, and global levels, chapters unpack and frame planning strategies in various destinations, expanding the definition of tourism planning to encompass a range of successful case studies. The Handbook looks at reimagining tourism planning through sustainability; engaging with forms of creative cultural tourism, the smart city, and rethinking how we see, communicate, understand, and can transform tourist destinations. It also highlights how the COVID-19 pandemic has intensified pre-existing issues in the tourism sector, including sustainability, policy, and governance. Providing both theoretical and practical perspectives on tourism planning, this Handbook is an essential reference for students and scholars in the field. The diversity of perspectives and action-oriented, project-specific approach also make this an invigorating read for tourism planners and practitioners, particularly those focusing on making tourism practices more sustainable.

Required Reading
2017-01-03 Concepts in Strategic Management and Business Policy
ISBN 013452215X ISBN-13 9780134522159

For courses in Strategic Management and Business Policy. Utilize a Strategic Management Model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy. Also available with MyLab Management MyLab(TM) Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Management does not come packaged with this content. Students, if interested in purchasing this title with MyLab Management, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Management, search for: 0134619382 / 9780134619385 Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability Plus MyLab Management with Pearson eText -- Access Card Package Package consists of: 013452215X / 9780134522159 Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability 0134527917 / 9780134527918 MyLab Management with Pearson eText -- Access Card -- for Strategic Management and Business Policy: Globalization, Innovation and Sustainability

Recommended Reading
2015 New Research Paradigms in Tourism Geography
ISBN 1138840505 ISBN-13 9781138840508

This collection of papers from Tourism Geographies emphasizes new and emerging research paradigms in the geographic study of tourism. The papers both explicitly supporting specific research frameworks (such as evolutionary economic geography, political ecology and resilience planning), and presenting new and emerging theoretical perspectives through empirical research on the geographical topics. This book was published as a special issue of Tourism Geographies.

Recommended Reading
2022-12-08 Exploring Strategy, Text & Cases Pearson
ISBN 1292428740 ISBN-13 9781292428741
Recommended Reading
2020 Tourism Impacts, Planning and Management Routledge
ISBN 0429273541 ISBN-13 9780429273544

"Tourism Impacts, Planning and Management is a unique text, which links these three crucial areas of tourism - impacts, planning and management. Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. This title looks at all the key players involved - be they tourists, host communities or industry members - and considers a number of approaches and techniques for managing tourism impacts successfully. Now in its fourth edition, this bestselling text has been fully revised to include: New material on overtourism, dark tourism, child sex tourism in South East Asia, festival tourism, regional development, and artificial intelligence; Updated tourism data and statistics; New case studies on the economic impacts of tourism in France, the twenty places most reliant on tourism in 2018, Fâailte Ireland's survey of good environmental practice in the industry, corporate social responsibility, as well as the above topical issues in tourism; An updated companion website including PPTs, video and web links and a case study archive. The text is written in an accessible style and includes a plethora of features that engage and aid understanding. This accessible yet academically rigorous introduction to tourism impacts, planning and management is essential reading for all tourism students"--

Module Resources

Journal Resources

Baum, T. (2018) Sustainable human resource management as a driver in tourism policy and planning: a serious sin of omission?, Journal of Sustainable Tourism, 26:6, 873-889, DOI: 10.1080/09669582.2017.1423318

Carson L. Jenkins (2015) Tourism policy and planning for developing countries: some critical issues, Tourism Recreation Research, 40:2, 144-156, DOI: 10.1080/02508281.2015.1045363

Higgins-Desbiolles, F. (2017). Sustainable tourism: Sustaining tourism or something more? Tourism Management Perspectives. Volume 25, January 2018, Pages 157-160. https://doi.org/10.1016/j.tmp.2017.11.017

Josep A. Ivars-Baidal, J. Fernando Vera-Rebollo, José Perles-Ribes, Francisco Femenia-Serra & Marco A. Celdrán-Bernabeu (2023) Sustainable tourism indicators: what’s new within the smart city/destination approach?, Journal of Sustainable Tourism, 31:7, 1556-1582, DOI: 10.1080/09669582.2021.1876075

Martins, M. (2018). Tourism Planning and Tourismphobia: An Analysis of the Strategic Tourism Plan of Barcelona 2010–2015. Journal of Tourism, Heritage & Services Marketing (JTHSM), 2018, Vol. 4, No. 1, pp. 3-7, DOI: 10.5281/zenodo.1247519, Available at SSRN: https://ssrn.com/abstract=3747758

Mostafa Rasoolimanesh, S. Sundari Ramakrishna, C. M. Hall, Esfandiar, K. Seyfi, S. (2023). A systematic scoping review of sustainable tourism indicators in relation to the sustainable development goals, Journal of Sustainable Tourism, 31:7, 1497-1517, DOI: 10.1080/09669582.2020.1775621

Nunkoo, R. Gursoy, D. (2016) Rethinking The Role of Power and Trust in Tourism Planning, Journal of Hospitality Marketing & Management, 25:4, 512-522, DOI: 10.1080/19368623.2015.1019170

Rahmafitria, F. Pearce, P.l. Oktadiana, H. Putro, H.P.H. (2020). Tourism planning and planning theory: Historical roots and contemporary alignment. Tourism Management Perspectives, 35, 100703. https://doi.org/10.1016/j.tmp.2020.100703

Tomino, A.C. Peri´c, M.Wise, N. (2020). Assessing and Considering the Wider Impacts of Sport-Tourism Events: A Research Agenda Review of Sustainability and Strategic Planning Elements. Sustainability 2020, 12, 4473; doi:10.3390/su12114473