TOUR08024 2022 Strategic Tourism
Full Title
Strategic Tourism
Transcript Title
Strategic Tourism
Code
TOUR08024
Attendance
N/A %
Subject Area
TOUR - 1015 Travel, Tourism & Leisure
Department
BUS - Business
Level
08 - Level 8
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
Mr. John Kelleher, James Hanrahan
Programme Membership
SG_BTEVM_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management
SG_BTOUR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management
SG_BTOTR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management
Description
This module aims to introduce students to the key ideas, concepts and issues of strategic importance to the tourism industry and to develop their capacities to think and act strategically with a focus on problem solving and decision making within the industry to maximize the positive impacts while mitigating the negative impact of tourism.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Develop sustainable tourism and events strategies form relevant theoretical concepts, planning models and technological advances which will minimise negative impacts while mitigating positive impacts
2.
Evaluate varying perspectives of the tourism environment and generate relevant tourism strategic reports, presentations and assessment criteria.
3.
Evaluate the use of technology and sustainable tourism indicators in monitoring destinations and events
4.
Formulate and defend their personal perspective on current strategic issues within tourism.
Teaching and Learning Strategies
Students will be required to demonstrate their knowledge and competency through assessments of applied International and domestic industry case studies. Reports will be completed and presented outlining appropriate research strategies for strategic specific tourism scenarios.
Module Assessment Strategies
Students will be required to develop a strategic consultancy report to remedy problems with a set case study using the tools and techniques provided in Sections 1 and 2, concluding with recommendation based on Section 1,2 and 3.
Assessment of current issues in tourism strategic tourism utilising relevant journal article analyses and discussions/presentations implemented for a selected case study destination, 1-3
Repeat Assessments
resit of exam or sesubmission of assignment
Module Dependencies
Prerequisites
level 7 award
Indicative Syllabus
1 Tourism national to regional development strategy (1, 2, 3)
•· Evaluate the role of national to regional tourism development
•· Describe and assess various agencies and approaches utilised in relation to tourism
•· Describe and assess the implications tourism development and sustainability to the rural community
•· Develop alternative approaches to development and implementation of regional tourism development
•· Towards a strategic planning procedure for Tourism
2 Impact of Technology on tourism (1,3)
•· Describe and assess the impact and value of information technology
•· Analyse and assess the implementation of the various tourism monitoring innovations in tourism
•· Describe and assess the Virtual Tourism Environment
3 Research and Tourism (2,3,4)
•· Assess the integrated role of tourism research in tourism strategy development
•· Describe and assess the various tourism indicators available for tourism and event Planning
•· Describe and assess the range and availability of tourism research on a national and international level
•· Design appropriate research strategies for strategic specific tourism and event scenarios
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Continuous Assessment presentation and report | Coursework Assessment | Assignment | 50 % | OnGoing | 1,2,4 |
End of Semester / Year Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Final Exam | Final Exam | Closed Book Exam | 50 % | End of Term | 1,2,4 |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Lecture | Lecture Theatre | lecturer | 4 | Weekly | 4.00 |
| Independent Learning | Offsite Facility | research | 3 | Weekly | 3.00 |
Total Full Time Average Weekly Learner Contact Time 4.00 Hours
Module Resources
Non ISBN Literary Resources
Bramwell, B., and Lane, B., (2000) Tourism Collaboration and Partnerships, Aspects of Tourism, Channel View publications.
Department of the Environment, (1997) Sustainable Development, A Strategy for Ireland, Dublin.
European Commission Enterprise and Industry, (2007) Actions for More Sustainable European Tourism, Report of the Tourism Sustainability Group, European Commission
Gassmann, O., Böhm, J. and Palmié, M. (2019), "Bibliography", Smart Cities, Emerald Publishing
Hall, M. (2008) Tourism Planning: Policies, Processes and Relationships, Pearson.
Hall. Michael (2007) Understanding and Managing Tourism Impacts: An Integrated Approach (Paperback) Routledge; 1 edition
Hall, C. Michael. (2013) “Framing Tourism Geography: Notes from the Underground.” Annals of Tourism Research 43 : 601–623.
Hanafiah, M., Zulkifly, M., (2019) Tourism destination competitiveness and tourism performance, Competitiveness Review. Emerald
Hanrahan, J., (2006), Tourism planning in Ireland ‘An analysis of County Development Plans' Paper presented at 2nd Annual Tourism and Hospitality Research in Ireland Conference: Waterford Institute of Technology.
Fennell, D, A., (2006) Tourism Ethics, AOT, Channel View Publications.
Jones, G., & Grandjean, E. (2018). How Organic Wine Finally Caught On. Retrieved from Harvard Business Review: https://hbr.org/2018/04/how-organic-wine-finally-caught-on Kozak, M. (2002). Comparative analysis of tourist motivations by nationality and destinations. Tourism Management, 23 , 221–232.
Alister Mathieson and Geoffrey Wall (2006) Tourism Economic,Physical and Social Impacts, Longman Scientific and Technical
Theobald W (2005)Global Tourism, Butterworth and Heinemann
Martin Mowforth and Ian Munt (2009) Tourism and Sustainability, Routledge
Mukherjee, A. (2012). SEX TOURISM – AN UGLY FACE OF GLOBALIZATION. Jadavpur Journal of International Relations,16(1), 69-81. doi:10.1177/0973598412110006
Peter Mason (2003) Tourism Impacts,Planning and Management Butterworth, Heinmann
Page. S. (2006) Tourism Management, Butterwoth Heinemann.
Peng, B., Song, H., Crouch, G., Witt, S. 2015. “A Meta-analysis of International Tourism Demand Elasticities.” Journal of Travel Research 54 (5): 611–33.
Sakwit, K., (2020) Globalisation, Tourism and Simulacra A Baudrillardian Study of Tourist Space in Thailand. Routledge.
Sönmez, S., Wiitala, J., (2019) How complex travel, tourism, and transportation networks influence infectious disease movement in a borderless world, Globalisation and Tourism, Elgar
Buhalis D. (2003) eTourism: information technology for strategic tourism management
Seetanah, B. 2011. “Assessing the Dynamic Economic Impact of Tourism for Island Economies.” Annals of Tourism Research 38 (1): 291–308.
United Nations. 2016. “International Migration Report 2015: Highlights (ST/ESA/SER.A/375).” http://www.un.org/en/development/desa/population/migration/publications/migrationreport/docs/MigrationReport2015_Highlights.pdf
Other Resources
On line journals: Journal of Ecotourism, Annals of Tourism Research, Tourism Management, Insights, Tourism Ireland "Contact", Tourism News (ITIC) and all Fáilte Ireland and Tourism Ireland publications
Tourism DVDs (various)
Additional Information
None