TOUR07056 2022 Event Planning

General Details

Full Title
Event Planning
Transcript Title
Event Planning
N/A %
Subject Area
TOUR - Tourism
MKTS - Marketing, Tourism & Sport
07 - NFQ Level 7
05 - 05 Credits
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Mr. John Kelleher, Joanna Sweeney
Programme Membership
SG_BTEVM_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management SG_BTOTR_B07 202200 Bachelor of Business in Tourism with Event Management SG_BTOTR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management SG_BINTM_B07 202300 Bachelor of Business in International Tourism with Event Management

Effective preparation & planning are critical to a successful event.

This module examines the idea generation/development/ implementation & evaluation of the process needed when planning an event .

It is hoped that at the completion of the module the student will have an appreciation of all aspects of planning an event while implementing all legal requirements in Ireland.


Learning Outcomes

On completion of this module the learner will/should be able to;


Examine various feasibility methodologies for sucessful event preparation


Discuss all the aspects of the planning process 


Describe the implementation process & contingency plans


Interpret the evaluation process and  the event post analysis 

Teaching and Learning Strategies

Flat classroom discussion lectures

Online virtual platform 

Module Assessment Strategies

Write an event proposal/ micro feasibility study 60%

Essay/Exam/ reflective practice through video submission 40% 

Repeat Assessments

Repeat assessment/ exam in autumn 

Repeat attend 

Project over summer 

Indicative Syllabus

Examine the Feasibility of an event

  • Discuss idea generation (1,2)
  • Interpret the feasibility of an event (1,2) 
  • Examine Research to interpret the feasibility of an event (1,2) 
  • Explain the importance of a feasibility study (1,2)
  • Examine Feasibility techniques used within the sector (1,2) 

The Planning Process for event management

  • Discuss the planning needed when running an event (2,3)
  • Interpret the planning process using charts and diagrams (2,3)
  • Examine software used to plan an event (2,3)
  • Examine all aspects of the planning process (2,3)
  • Interpret feasibility, operational planning, implementation and post event analysis as cornerstones of the planning process (2,3)

Describe the implementation process and contingency plans

  • Examine marketing, HRM & Operational planning at an event (1,2,3)
  • Discuss hybrid, blended, virtual and real life event management (1,2,3)
  • Examine Software and tracking of event customers (1,2,3)
  • Explain various types of risk assessment and insurance needed to run a successful event (1,2,3)
  • Interpret contingency plans and postponement strategies (1,2,3) 

Interpret the evaluation process & post event analysis

  • Examine post event strategies (3,4)
  • Discuss market research techniques (3,4)
  • Explain how software can be used within the evaluation process (3,4)
  • Interpret overall post event analysis strategies (3,4)




Coursework & Assessment Breakdown

Coursework & Continuous Assessment
60 %
End of Semester / Year Formal Exam
40 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Micro Feasibility Coursework Assessment Assignment 60 % Week 7 1,2,3,4

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Exam/Essay Final Exam Closed Book Exam 40 % Week 11 1,2,3,4

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Flat Classroom flat classroom/ discussion/debate 3 Weekly 3.00
Independent Learning Online Self directed, reflection and study 4 Weekly 4.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Required & Recommended Book List

Required Reading
2020-02-04 The Event Manager's Bible 3rd Edition Robinson
ISBN 1472143469 ISBN-13 9781472143464

Anyone responsible for organizing a voluntary or public event will want to do it safely and well, complying with the legislation relating to different aspects of their event. This book will help you to research, plan, organize, manage and deliver any event, match, show, tournament or function that will be attended by more than a handful of people. You may be running a gymkhana, fete, fun run, steam fayre, half marathon, carnival, school sports day, jumble sale, tennis tournament, car boot sale, model aircraft show or even a huge pop festival or Formula 1 car race. Whatever it is, the principles are the same. As event manager you will need to research, plan, liaise with authorities, obtain permissions and licences, comply with legal requirements and then deliver the event to the public. Contents: 1. Introduction; 2. The event manager; 3. The event objective; 4. Planning the event; 5. Health & safety; 6. Type of event; 7. When to run the event; 8. Defining your target audience; 9. Audience size; 10. Advertising; 11. Event attractions; 12. Event requirements; 13. Accommodation and services; 14. Event site; 15. Traffic management; 16. Sign posting; 17. Permissions; 18. Car parking; 19. Radio communications; 20. Staffing; 21. First aid; 22. Security; 23. Insurance; 24. Emergency and normal procedures; 25. Formal presentation; 26. Event manager's manual; 27. Money; 28. Accounts; 29. Video diary/evidence; 30. Setting up; 31. Site maintenance; 32. Strip down/clear up; 33. Final debrief &; 34. Final report; 35. Conclusion; Annex A; Annex B; Index.

Module Resources

Non ISBN Literary Resources

Bowdin et al(2010) Events Management Publisher: A Butterworth-Heinemann Title; 3 edition (14 Aug 2010) ISBN-10: 1856178188 ISBN-13: 978-1856178181

Getz (2007) Event Studies: Theory, Research and Policy for Planned Events (Events Management)(2007) Publisher: A Butterworth-Heinemann Title (17 May 2007)ISBN-10: 0750669594 ISBN-13: 978-0750669597

 Tum et al (2005) Management of Event Operations (Events Management)Publisher: A Butterworth-Heinemann Title (23 Sep 2005) ISBN-10: 0750663626 ISBN-13: 978-0750663625

The Event Safety Guide: A Guide to Health, Safety and Welfare at Music and Similar Events (Guidance Booklets)Health and Safety Executive (HSE) Publisher: HSE Books; 2nd Revised edition edition (Oct 1999)ISBN-10: 0717624536 ISBN-13: 978-0717624539

Conway (2009) The Event Manager's Bible: The Complete Guide to Planning and Organising a Voluntary or Public Event Publisher: How To Books Ltd; 3Rev Ed edition (30 April 2009)ISBN-10: 1845283031 ISBN-13: 978-1845283032

 Entrepreneur Press (2008)  Start Your Own Event Planning Business Publisher: Entrepreneur Press; 2 edition (1 Aug 2008)ISBN-10: 1599181274 ISBN-13: 978-1599181271

Journal Resources

International Journal of Festival & Event Management 

Journal: Event Management

Journal: International Journal of Events Management Research

Journal: Event Industry News

Journal: Journal of Policy Research in Tourism, Leisure and Events

URL Resources

Website: International Festival and Events Association

Website: European Festival Association

Website: Event Solutions

Website: Professional Convention Management Association

Other Resources


Additional Information