TOUR07055 2022 International Destination Management

General Details

Full Title
International Destination Management
Transcript Title
International Destination Mgmt
N/A %
Subject Area
TOUR - 1015 Travel, Tourism & Leisure
MKTS - Marketing, Tourism & Sport
07 - Level 7
05 - 05 Credits
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Mary O'Keeffe
Programme Membership
SG_BTEVM_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management SG_BINTE_B07 202200 Bachelor of Business in International Tourism with Event Management SG_BTOTR_B07 202200 Bachelor of Business in Tourism with Event Management SG_BTOUR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management SG_BTOTR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management SG_BINTM_B07 202300 Bachelor of Business in International Tourism with Event Management SG_BINTM_B07 202400 Bachelor of Business in International Tourism with Event Management

Tourism destinations increasingly recognise the need to manage the impacts of tourism on both the natural environment and host community .To compete effectively, destinations must also deliver exceptional experiences and excellent value to visitors. Destination management incorporates a strategic and sustainable model of tourism development, to ensure the viability and integrity of individual tourism destinations now and in the future.



Learning Outcomes

On completion of this module the learner will/should be able to;


Comprehend concept of destination management and role of DMO's in developing strategic approach to destination development.


Evaluate the significance of stakeholders and need for a consensus approach to tourism destination management.


Examine the concept of resilience and the need for tourism crisis / disaster management in managing a destination.


Identify the principles of Tourist Area Life-Cycle model (TALC) and evaluate its role in positioning / repositioning and branding tourism destinations.

Teaching and Learning Strategies

Face to Face Lectures and Tutorial Support  

Use of Multi-Media Presentations

Use of Podcasts / TV Program Content 

Use of National & International Destination Plans & Cases.

Industry toolkits / Sectoral Reports 

Module Assessment Strategies

Continuous Assessment and Final Semester Exam 

Industry Related / Tourism Destination Plan   

Repeat Assessments

As appropriate to assess failed element - repeat exam / repeat project element.

Indicative Syllabus


  • Rationale, International / National / Regional / Local Perspective.
  • Role of Destination Management Organisations (DMO) & Identifying stakeholders
  • Destination Life-cycle
  • Sustainability / VICE Model & ACHIEV Model


  • Destination Governance and Leadership
  • Definition / DMO Organisational Structures & Funding
  • Destination Leadership Styles
  • World Centre of Excellence for Destinations / System of Measures of Excellence 
  • International Case Studies.


    Destination Planning Process

  • Destination Planning / Strategic Approach
  • Destination Visioning & Future Concept
  • Destination Assets & Resource Auditing
  • National & International Destination Plan Examples & Case


      Destination Management & Marketing

  • European Travel Commission & National Tourism Destination Org
  • Destination Visitor Management
  • Destination Resilience / Disaster & Crisis Management


  • Destination Community Relations & Team-Building
  • Importance of Host Community Relations
  • Community Stakeholder Representation
  • Destination Partnership Approach
  • Destination Team-Building

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
30 %
End of Semester / Year Formal Exam
70 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Assignment 1 Coursework Assessment Assignment 30 % Week 4 2

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Terminal Semester Exam Final Exam Closed Book Exam 70 % End of Semester 1,2,3,4

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Tiered Classroom Lecture 3 Weekly 3.00
Tutorial Flat Classroom Group Based Work 1 Weekly 1.00
Independent Learning Not Specified Supplementary Reading 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Recommended Reading
2016-08-02 Tourism Development and Destination Management
ISBN 1632405652 ISBN-13 9781632405654

Tourism falls under the service industry and refers to the practice of travelling for pleasure. It is a rapidly growing industry and plays a significant role in the economy of a country. It involves stimulating interest, entertaining and accommodating tourists from all over the world. International tourism brings in foreign exchange and good reputation for a country. Destination management is an important part of tourism and includes business permits, zoning controls, business association initiatives and land use planning. This book covers in detail some existent theories and innovative concepts revolving around tourism development and destination management. It is a vital tool for all researching and studying this field. The extensive content of this book provides the readers with a thorough understanding of the subject. Different approaches, evaluations and advanced studies have been included in this text. It picks up individual branches and explains their need and contribution in the context of a growing economy. This book is a resource guide for experts as well as students.

Recommended Reading
2019-04-27 Tourist Destination Management Springer
ISBN 9783030169817 ISBN-13 3030169812

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

Recommended Reading
2016-06-03 Emerging Trends in Tourist Destination Management
ISBN 1682851273 ISBN-13 9781682851272

Tourism is one of the most rapidly progressing sectors of economies across the globe. Thus, research in this area has expanded beyond traditional approach. This extensive book comprises the diverse aspects of tourism and destination management such as tourism supporting infrastructure, tourism policies, strategies for tourism development, information, promotion, communication in tourism, ecotourism, etc. The case studies presented in this book will serve as a resource guide to a broad spectrum of readers. Students and professionals will benefit alike from this book.

Required Reading
2013 Marketing and Managing Tourism Destinations
ISBN 0415672503 ISBN-13 9780415672504

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

Required Reading
Marketing and Managing Tourism Destinations Routledge

Required Reading
2017-06-09 Tourism and Resilience CABI
ISBN 9781780648330 ISBN-13 1780648332

This is the first book to address the concept of resilience and its specific application and relevance to tourism, in particular tourism destinations. Resilience relates to the ability of organisms, communities, ecosystems and populations to withstand the impacts of external forces while retaining their integrity and ability to continue functioning. It is particularly applicable to tourism destinations and attractions which are exposed to the potentially harmful and sometimes severe effects of tourism development and visitation, but which also can experience increased resilience from the economic benefits of tourism. Tourism and Resilience is relevant for researchers, students and practitioners in tourism and related fields such as development studies, geography, sociology, anthropology, economics and business/management. Phenomena such as destination communities, wildlife populations and ecosystems are discussed, as well as the ability of places and communities to use tourism and its infrastructure to recover from disasters such as tsunamis, earthquakes, unrest and disease.

Recommended Reading
Resilient Destinations and Tourism Taylor and Francis

Recommended Reading
Tourism and Resilience: Individual, Organisational and Destination Perspectives Channel View Publications

Required Reading
01/05/2019 UNWTO Guidelines for Institutional Strengthening of Destination Management Organisations (DMOs) - Preparing DMOs for New Challenges World Tourism Organisation

Module Resources

Non ISBN Literary Resources

UNWTO Guidelines for Institutional Strengthening of Destination Management Organisations (DMOs) -Preparing DMOs for New Challenges 

Toolkit - Systems of Measures of Excellence in Destinations 

Fáilte Ireland Development Guidelines for Tourism Destination Towns 

World Tourism & Travel Council Advisory on Tourism Crisis Management 

Accessible Tourism Destination UNWTO 2019 Manual /Guide  

UNWTO - Tourism Emergency Response Network (TERN)

UNWTO - Toolbox for Crisis Communications in Tourism  


Updated Literary Resources
Journal Resources

Journal of Destination Management & Marketing

Journal of Travel Research 

International Journal of Tourism Cities  

Tourism Management


URL Resources (World Centre of Excellence for Destinations) (European Travel Commission) (Destination Marketing Association International)


Other Resources

Tourism Ireland and Fáilte Ireland Publications 

Local Government Destination Plans 

Tourism Consultancy Strategies & Plans 

National Tourism & International Tourism Websites 

Additional Information

Original UNWTO Practical Guide to Tourism Destination Management (2007)