TOUR07026 2016 Tourism Destination Management
Full Title
Tourism Destination Management
Transcript Title
Destination Management
Code
TOUR07026
Attendance
90 %
Subject Area
TOUR - 1015 Travel, Tourism & Leisure
Department
MKTS - Marketing, Tourism & Sport
Level
07 - Level 7
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Author(s)
Mary O'Keeffe
Programme Membership
SG_BTOUR_B07 201600 Bachelor of Business in Tourism with Event Management
SG_BTOUR_H08 201600 Bachelor of Business (Honours) in Tourism with Event Management
SG_BTOUR_H08 201900 Bachelor of Business (Honours) in Business in Tourism with Event Management
SG_BTOUR_B07 201900 Bachelor of Business in Business in Tourism with Event Management
SG_BTOUR_H08 202000 Bachelor of Business (Honours) in Business in Tourism with Event Management
SG_BTOUR_H08 202100 Bachelor of Business (Honours) in Business in Tourism with Event Management
SG_BTOUR_B07 202100 Bachelor of Business in Business in Tourism with Event Management
SG_BTOUR_B07 202200 Bachelor of Business in Tourism with Event Management
SG_BTOUR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management
SG_BTORE_B07 202300 Bachelor of Business in Tourism with Event Management
Description
Destination Management is a subject of growing importance as destinations compete to provide the highest quality of experience for visitors and to manage the impacts of tourism on host communities and environments. Also, to compete effectively, destinations have to deliver wonderful experiences and excellent value to visitors. Destination management calls for a coalition of these different interests to work towards a common goal to ensure the viability and integrity of their destination now, and for the future. This module addresses the need to manage tourism destinations to ensure the highest visitor experience whilst managing the impacts the tourism industry has on the host community and environment.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
- Define destination management and identify key destination stakeholders.
2.
- Detail the tourism destination planning process and identify the contents of a tourism destination plan.
3.
- Discuss the relationships between destination positioning, image and branding.
4.
- Assess the role and importance of Destination Management Organisations (DMO’s) in destinations management and development.
5.
Critically assess how DMO’s can build and maintain positive relationships with local community residents.
Teaching and Learning Strategies
Lectures, Tutorials, Group Projects
Use of National and International Destination Management Plans & Case Study Examples.
Podcasts
Module Assessment Strategies
Assess & Analyse Destination Management Plan Examples
Destination Profile Evaluation & Presentation
Repeat Assessments
Repeat Examination as per Institute procedure
Indicative Syllabus
Introduction
- Destination concept, definitions and rationale.
- Role of DMO’s & Identifying stakeholders
- Destination Life-cycle
- Sustainability & Host Community Involvement
- Approaches / VICE Model & ACHIEV Model
Destination Planning & Process
- Destination Planning / Strategic Approach
- Destination Visioning & Future Concept
- Destination Assets / Resource Auditing.
- Examples Destination Plans (Nationally & Internationally)
Destination Marketing & Management
- Destination Segmentation / Positioning /Branding
- Customer Orientation & Delivering Quality Visitor Experiences
- Disaster & Crisis Management
- Destination Product Development
- DMO Case Studies
Destination Governance and Leadership
- Definition of Destination Governance
- DMO Organisational Structures & Funding
- Destination Leadership Styles
- Measuring DMO Effectiveness
- Case studies in DMO activities nationally & globally
Destination Community Relations & Team-Building
- Importance of Host Community Relations
- Community Stakeholder Representation
- Destination Partnership Approach
- Destination Team-Building
Coursework & Assessment Breakdown
End of Semester / Year Formal Exam
100 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Continuous Assessment | Project | Group Project | 30 % | Week 2 | 1,2 |
End of Semester / Year Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Examination | Final Exam | Closed Book Exam | 70 % | End of Semester | 1,2,3,4,5 |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Lecture | Tiered Classroom | Lecture | 3 | Weekly | 3.00 |
Total Full Time Average Weekly Learner Contact Time 3.00 Hours
Required & Recommended Book List
Recommended Reading
2013-04-21 Marketing and Managing Tourism Destinations Routledge
ISBN 0415672503 ISBN-13 9780415672504
2013-04-21 Marketing and Managing Tourism Destinations Routledge
ISBN 0415672503 ISBN-13 9780415672504
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:
- A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs).
- A unique systematic model to manage and market destinations.
- Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world.
- To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter.
This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Module Resources
Non ISBN Literary Resources
Pike, Steven (2016) Destination Marketing Essentials (Second Edition), Routledge Publications.
Contemporary Tourism, An International Approach, (2013) Cooper & Hall, Goodfellow Publishers
A Practical Guide to Tourism Destination Management, (2007) UNWTO, Publication
Papatheodorou, A. (Ed.). (2006). Managing Tourism Destinations.
Weaver, D., & Lawton, L. (2009). Tourism Management (4th ed.). John Wiley & Sons.
Ateljevic, J., & Page, S. J. (2009). Tourism and Entrepreneurship: International Perspectives (Advances in Tourism Research). Butterworth-Heinemann
Page, S. (2006) Tourism Management, Butterwoth Heinemann
Department of the Environment, (1997) Sustainable Development, A Strategy for Ireland, Dublin.
URL Resources
www.destinationmarketinginternational.org
Destination and Travel Foundation
Other Resources
Journal of Destination Management & Marketing
Tourism Destination Management Framework Publication New Zealand
National & International Examples of Tourism Destination Strategies
On line Journals: Journal of Travel Research, Annals of Tourism Research, Tourism Management, Insights, Tourism Ireland "Contact", Tourism News (ITIC), Fáilte Ireland and Tourism Ireland Publications. Tourism Consultancy Reports & Local Government Strategies & Publications.