TOUR06081 2022 Introduction to International Festivals and Events
Full Title
Introduction to International Festivals and Events
Transcript Title
Intro to Int. Fest & Event
Code
TOUR06081
Attendance
N/A %
Subject Area
TOUR - 1015 Travel, Tourism & Leisure
Department
MKTS - Marketing, Tourism & Sport
Level
06 - Level 6
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
Mr. John Kelleher, Joanna Sweeney
Programme Membership
SG_BINTE_B07 202200 Bachelor of Business in International Tourism with Event Management
SG_BINTM_B07 202300 Bachelor of Business in International Tourism with Event Management
SG_BINTM_B07 202400 Bachelor of Business in International Tourism with Event Management
Description
This module provides a varied & stimulating introduction, which enables you to understand & appreciate the extensive range of contemporary issues facing Festival & Event organisations across the World. Studying this module provides you with a structured & detailed examination of issues pertaining to for example, event tourism, Festivals & events in society, events ritual & performance, consumption, place & representation, social movements, mobilities, along with emerging trends such as micro events, pop ups, the sharing economy, virtual & changing demographics.
It enhances an ability to critically review the influences of such issues & trends upon the International Festivals & event Industry.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Interpret the diverse range of contemporary issues facing festivals & events across the World
2.
Analyse the nature, effects & implications of key contemporary issues within festivals & events
3.
Evaluate the overall influences of emerging contemporary issues upon the international festival & event management sector
Teaching and Learning Strategies
Lectures in flat classroom
On line delivery can be facilitated
Module Assessment Strategies
Group teamwork- Case study of an International event analysed & presented in an innovative manner (video) x 30 %
Individual project- Interview with festival industry professional x 30 marks
Exam / essay based on theory in class = 40marks
Total: 100%
Repeat Assessments
CA Project
Exam/alternative assessment
Indicative Syllabus
1) Introduction to International Festivals & Events
- Define international festival & event industries (1,2,3)
- Appraise the typologies of festivals & events (12,3)
- Examine modern tradition of celebrations (1,2,3)
- Appreciate the structure of the event industry (1,2,3)
- Discuss the management, education & training available to the event sector (1,2,3)
- Examine the range of career options available within the sector (1,2,3)
- Analyse Contemporary case studies & current issues in the sector (1,2,3)
2) Perspectives on International Festivals & events
- Examine the international sector from the government perspective (1,2,3)
- Discuss the corporate contribution of the International Festival & event sector (1,2,3)
- Discuss the community contribution of the international Festival & event sector (1,2,3)
- Appreciate Associations who are representing the sector at National & International Level (1,2,3)
- Address the supports available to the sector such as training & funding (1,2,3)
- Discuss overall case studies & contemporary perspectives within the sector (1,2,3)
3) Contemporary impacts and legacies of international Festivals & events
- Appreciate aspects pertaining to balancing the impacts of International Festivals & events (1,2,3)
- Discuss the impacts & the role of government (1,2,3)
- Examine Economic impact studies (1,2,3)
- Discuss the social & host community event impacts (1,2,3)
- Examine contemporary issues and cases influencing international festival & events industries (1,2,3)
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
60 %
End of Semester / Year Formal Exam
40 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Case study analysis | Coursework Assessment | Assessment | 30 % | Week 5 | 1,2,3 |
| 2 | Interview with industry professional | Coursework Assessment | Assessment | 30 % | Week 10 | 1,2,3 |
End of Semester / Year Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | exam | Final Exam | Closed Book Exam | 40 % | End of Semester | 1,2,3 |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Lecture | Flat Classroom | Online/flat classroom lecture | 4 | Weekly | 4.00 |
| Independent Learning | Online | self directed reading, contemplation, discussion & analysis | 3 | Weekly | 3.00 |
Total Full Time Average Weekly Learner Contact Time 4.00 Hours
Required & Recommended Book List
Required Reading
13/10/2008 International Perspectives of Festivals and Events: Paradigms of Analysis (Advances in Tourism Research) Routledge; 1 edition (13 Oct. 2008)
13/10/2008 International Perspectives of Festivals and Events: Paradigms of Analysis (Advances in Tourism Research) Routledge; 1 edition (13 Oct. 2008)
Module Resources
Non ISBN Literary Resources
Ferdinand & Kitchin (2016) Events Management: An international Approach. Sage Publications Ltd, 2nd Edition
Bowdin (2010) Event Management. Routledge 3rd Edition
Journal Resources
International Journal of Festival & Event Management
Annals of Tourism Research
Emerald search engine
URL Resources
www.verve.ie
www.aoifeonline.com
www.ifea.com
Other Resources
Association of Irish Festivals & Events webinars/seminars/conferences
Additional Information
Membership of AOIFE- Association of Irish Festivals & Events