TOUR06079 2022 Tourism & Travel Industry

General Details

Full Title
Tourism & Travel Industry
Transcript Title
Tourism & Travel Industry
Code
TOUR06079
Attendance
N/A %
Subject Area
TOUR - Tourism
Department
MKTS - Marketing, Tourism & Sport
Level
06 - NFQ Level 6
Credit
05 - 05 Credits
Duration
Semester
Fee
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
Mary McGuckin
Programme Membership
SG_BINTE_B07 202200 Bachelor of Business in International Tourism with Event Management SG_BTEVM_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management SG_BTOTR_B07 202200 Bachelor of Business in Tourism with Event Management SG_BTOUR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management SG_BTOTR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management SG_BINTM_B07 202300 Bachelor of Business in International Tourism with Event Management
Description

Tourism and travel are among the world's largest industry sectors.  Its historic development will be traced and key factors influencing its continued development today and into the future will be explored.  This module will focus on the primary sectors of the tourism and travel industries including accommodation, visitor attractions, travel distribution as well as travel sub-sectors including aviation, cruise and land-based transport. 

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Describe the historical development of travel and the tourism industry and identify the key factors influencing its continued development

2.

Identify the relevance and importance of the various key components of the travel and tourism industry and appreciate the role of these sectors and sub-sectors within the industry

3.

Comprehend and assess the main operating and economic characteristics of accommodation, visitor attractions, travel distribution, aviation, cruise and land-based transport services 

4.

Evaluate the major influences on the sectors and explain the major trends within the industry

Teaching and Learning Strategies

Lectures (using multi-media presentations)

Tutorials using real-life case studies

Industry reports and sectoral studies

Module Assessment Strategies

Projects and multi-media presentations (collaborative industry-related assessments)

 

Repeat Assessments

Repeat project and/or presentation as required

Indicative Syllabus

  • Evolution of Tourism and Travel

  • The Hospitality Sector: Accommodation and Catering Services

  • Tourist Transport - Air, Water and Land

  • Tourist Attractions and Events

  • Visitor Management

  • Role of Tour Operators and Travel Retailing

  • Future Trends in Tourism & Travel

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Destination Audit & Case Study Project Written Report/Essay 70 % Week 10 1,2,3,4
2 Destination Audit & Case Study Project Oral Exam/Presentation 30 % Week 10 1,2,3,4
             

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Lecture Lecture Theatre Lecture 3 Weekly 3.00
Tutorial Flat Classroom Tutorial 1 Weekly 1.00
Independent Learning Not Specified Independent Learning 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Required Reading
2019-03-18 Tourism Management
ISBN 1138391166 ISBN-13 9781138391161

One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject with a global focus. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide-ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast-growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data, statistics, weblinks to key reports and industry studies. This 6th edition has been revised and updated to include: new content on: sports, festivals and event tourism, including the impact of the Olympic Games, social media impacts on tourism and the growth of medical tourism contemporary issues affecting businesses, such as disruptive technology, the rise of Airbnb, the impact of terrorism on destination instability and safety, and the potential effect of BREXIT updated case studies on BRIC markets and an enhanced focus on Asia as well as emerging markets such as the Middle East and South America enhanced sustainable development coverage highlighting the challenge of climate change and future tourism growth, including new debates such as Last Chance Tourism and overtourism a transport section with more international perspectives from China and South America and globalized transport operators, and a case study on using taxation to limit air travel behaviour an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links. ng the impact of the Olympic Games, social media impacts on tourism and the growth of medical tourism contemporary issues affecting businesses, such as disruptive technology, the rise of Airbnb, the impact of terrorism on destination instability and safety, and the potential effect of BREXIT updated case studies on BRIC markets and an enhanced focus on Asia as well as emerging markets such as the Middle East and South America enhanced sustainable development coverage highlighting the challenge of climate change and future tourism growth, including new debates such as Last Chance Tourism and overtourism a transport section with more international perspectives from China and South America and globalized transport operators, and a case study on using taxation to limit air travel behaviour an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links. mp;lt;P> an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links.

Required Reading
2020-01-13 The Business of Tourism SAGE Publications Limited
ISBN 1526459442 ISBN-13 9781526459442

Tourism as an industry is constantly changing: Trends and attitudes are frequently susceptible to changes in what people look for in a holiday, which can change with economic context, generational shifts or the political landscape. In The Business of Tourism, Chris Holloway and Claire Humphreys help students to not only understand these new changes but to study them with a critical mindset. An essential text for students of tourism management or travel & tourism, its historical context is combined with background theory and research, plus up-to-date international case studies, to examine in detail the tourism product alongside its impacts and the nature of a tourist. This classic book has constantly offered a well-rounded yet hands-on business view of the tourism industry, and this updated edition is no exception, providing: Depth and breadth of coverage makes it a one stop shop for students looking to purchase just one textbook during their degree A focus on business and the operational aspects of tourism give the text an applied feel rather than a descriptive overview, making it useful for any student wishing to work or take a placement in one of the many diverse sectors of the tourism industry History chapter that is not included in other texts, which gives a stimulating historical perspective to students for whom an understanding of the development of the tourism industry through the ages is desirable for success in assessments

Required Reading
2017-11-30 Geography of Tourism
ISBN 1911396420 ISBN-13 9781911396420

Geography of Tourism: Image, Impacts and Issues is the first text that provides both an awareness of the spatial nature of tourism by means of a geographical perspective, and that also offers significant critical analysis of major contemporary geographical themes and issues that relate to tourism. It discusses and critically analyses major global issues relevant to tourism - including climate change, global development, protected environments and sustainability. Aimed particularly at undergraduate modular courses, it is constructed in a sequence that starts with a largely factual consideration and moves on to a more analytical and critical approach. It begins, by demonstrating the geographical resources for tourism, and the motivations for involvement in the activity. Following this is an investigation of the impacts of tourism, then an analysis of the major geographical issues affecting tourism and a critical review of tourism's planning and management. Finally there is a concluding section, which considers the future of tourism from a geographical perspective. Packed with international case studies for illustration and contextualisation of learning, it is a student friendly, interactive text that contains focused activities linked closely to the text and the case studies, with accompanying website material for tutors. * A stimulating introduction to major geographical concepts in tourism at undergraduate level. * Combines factual material with more critical analysis of topical tourism/geography issues. * Global coverage, reinforcing the importance of a geographical perspective to the understanding of tourism. * Includes case studies from the UK, continental Europe, North America, Australia, New Zealand, the Arctic, Antarctica and selected developing countries/regions, including India, China, Indonesia, Nepal and Southern Africa. * Discusses and critically analyses major global issues relevant to tourism - climate change, global development, protected environments and sustainability. Peter Mason is Visiting Professor of Tourism, London South Bank University and has a fractional position as Lecturer, London Metropolitan University.

Required Reading
2020-11-30 Tourism Theories, Concepts and Models
ISBN 1911635352 ISBN-13 9781911635352

Tourism Theories, Concepts and Models: * Explains why we think about tourism the way we do; * Explores key theories, concepts and models that explain how tourism works; * Is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking. This important text provides a critical overview of the core theories, concepts and ideas that have shaped the way we think about tourism. Divided into six parts, it takes the reader through the following areas to ensure thorough and coherent knowledge, looking at the important key theories, models and concepts, ensuring clear understanding and the ability for critical thinking: * Setting the stage: looking at the interdisciplinary nature of tourism and its' structure (5 core aspects of generation region, industry, destination region, transit route and tourist) * How tourism works: explores the three core dimensions of tourism factors, attractions, access and government policy * The evolution of tourism: examines the main models that have depicted the evolution of tourism destinations, economies and geographies. * The tourist: motivations and influences of the tourist as an individual, covering typology, social demographic factors and constraints. * Planning models: destination planning, scenarios and forecasting, including responses to current challenges Current issues: examines the theoretical and conceptual foundations for a range of contemporary issues that will affect tourism well into the future, including climate change, overtourism, crisis management and political change. Additional resources consist of web links, online videos and teaching reference materials. These can be found at www.goodfellowpublishers.com/TTCM from Academy fellows and other academic links explaining the ideas in the book. A must-have text for post graduate tourism and hospitality studies, as well as a key resource text for those teaching and studying tourism subjects at the later stages of undergraduate level.

Required Reading
2017-03-20 Tourism Pearson
ISBN 9780134490205 ISBN-13 0134490207

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspectiveexamining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Module Resources

Non ISBN Literary Resources

UNWTO and Eurostat publications

Tourism Ireland, Failte Ireland and ITIC publications

Journal Resources

Annals of Tourism Research

Tourism Management 

 

Other Resources
Additional Information