TOUR06070 2022 Tourism Innovation and Start-Ups
Full Title
Tourism Innovation and Start-Ups
Transcript Title
Tourism Innovation & Start-Ups
Code
TOUR06070
Attendance
N/A %
Subject Area
TOUR - 1015 Travel, Tourism & Leisure
Department
MKTS - Marketing, Tourism & Sport
Level
06 - Level 6
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
Mary O'Keeffe
Programme Membership
SG_BINTE_B07 202200 Bachelor of Business in International Tourism with Event Management
SG_BINTM_B07 202300 Bachelor of Business in International Tourism with Event Management
SG_BINTM_B07 202400 Bachelor of Business in International Tourism with Event Management
Description
Fostering an entrepreneurial culture is vital to the continued development of the tourism sector. This module introduces students to the concepts of creativity and innovation within tourism. It takes a practical approach to the process of starting a tourism business, from considering self-employment, to initial idea generation, through to the practicalities of start-up. Students are introduced to the role and importance of entrepreneurship in driving tourism innovation and economic growth.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Examine the role of creativity and innovation in tourism and recognise barriers to innovation and how these may be overcome.
2.
Identify key entrepreneurial traits and characteristics and examine student’s own suitability to become a tourism entrepreneur.
3.
Comprehend need to foster entrepreneurial culture / eco-system and describe specific tourism enterprise supports
4.
Identify the structure /core content and of writing a business plan and recognise most suitable legal format available to tourism start-ups.
Teaching and Learning Strategies
Lectures and Tutorials,
Use of Podcast Interviews / Tourism Enterprise TV Programme Content
Use of Tourism Development & Innovation Strategy / Fáilte Ireland Publications & Enterprise Supports & Resources / National Policy on Entrepreneurship.
Global Entrepreneurship Monitor Report (GEM)
Use of Tourism Networks / Presentations
Module Assessment Strategies
Continuous Assessment and Final Exam
Industry Related Project / Presentations
Students research / present profile of an innovative tourism entrepreneur.
Repeat Assessments
As appropriate to assess failed element -repeat exam / repeat project element
Indicative Syllabus
Innovation, Creativity & Business Ideas
Examine techniques to generate business ideas and criteria to evaluate ideas.
Describe how to transform ideas into realisable opportunities.
Explore the role of innovation, the barriers to innovation and how to overcome them.
Examine new models of service product development
Explore tourism examples of service innovations and new service developments
Tourism Start-Ups & Enterprises
Explore key entrepreneurial characteristics / traits.
Investigate / explore student interest in entrepreneurship as a career option.
Review government strategy / supportive eco-system for innovative entrepreneurship.
Discuss the role of state agencies providing assistance to tourism enterprises.
Identify different sources of finance for tourism start-ups.
Writing a Business Plan
Examine the rationale and benefits of writing a business plan.
Recognise the different legal structures available to start-ups.
Identify the structure and core content of a tourism business plan .
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
30 %
End of Semester / Year Formal Exam
70 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Tourism Entrepreneurial Profile & Presentation | Coursework Assessment | Assignment | 30 % | Week 4 | 1,2 |
End of Semester / Year Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Semester / Terminal Exam | Final Exam | Closed Book Exam | 70 % | End of Semester | 1,2,3,4 |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Lecture | Flat Classroom | Lecture | 2 | Weekly | 2.00 |
| Tutorial | Flat Classroom | Class Tutorial | 1 | Weekly | 1.00 |
| Independent Learning | Not Specified | Supplementary Reading | 4 | Weekly | 4.00 |
Total Full Time Average Weekly Learner Contact Time 3.00 Hours
Required & Recommended Book List
Required Reading
2018-12-06 Entrepreneurship in Tourism
ISBN 1138048771 ISBN-13 9781138048775
2018-12-06 Entrepreneurship in Tourism
ISBN 1138048771 ISBN-13 9781138048775
"The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality; the business plan; marketing, employment and strategy to growth, policy context and future directions. Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level"--
Required Reading
2019-11-25 Tourism and Innovation
ISBN 1315162830 ISBN-13 9781315162836
2019-11-25 Tourism and Innovation
ISBN 1315162830 ISBN-13 9781315162836
"This ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories, and related literatures on entrepreneurship, productivity, regional development and competitiveness, and their significance to contemporary tourism practices. Innovation is a key concept in business and entrepreneurial studies and the broader social sciences. Yet, despite its policy and academic importance, historically little attention has been given to the role of innovation in tourism and the corresponding contribution of tourism-related human mobility to regional, firm and product innovation. This book highlights that innovation in tourism is much more than a series of technological innovations, as important as they are, and instead needs to be understood in an economic, social and political context with particular stress being placed on the extent to which innovations are shaped by the framework of governance and regulation, as well as by institutional factors and activities of individual actors and entrepreneurs. It is structured so as to introduce the reader to the overall significance of innovation, at various levels, and the role that innovation plays in firm and place competition. Supported with case studies throughout, this book is essential reading for all Tourism students"--
Required Reading
2018-07-11 The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality Emerald Group Publishing
ISBN 9781787435308 ISBN-13 178743530X
2018-07-11 The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality Emerald Group Publishing
ISBN 9781787435308 ISBN-13 178743530X
This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Required Reading
12/10/2018 Starting A Business in Ireland Oak Tree Press
12/10/2018 Starting A Business in Ireland Oak Tree Press
Module Resources
Non ISBN Literary Resources
Additional IT Sligo / Yeats Library Enterprise Guides & Start -Up Workbooks
Dept of Enterprise Publications
Updated Literary Resources
Journal Resources
Tourism Management Journal
Journal of Travel Research
Tourist Studies
Journal of Hospitality & Tourism Research
Journal of Sustainable Tourism
URL Resources
www.failteireland.ie
www.gov.ie
www.wdc.ie
www.leo.ie
www.ec.europa.eu
www.gemconsortium.org
www.researchgate.com
Youtube video / learning from tourism innovation failures. https://youtu.be/ijzZQ6BiZi0
Other Resources
Tourism Development and Innovation Strategy 2016-2022
Starting a Rural Tourism Enterprise / Teagasc (2016) Rural Economy & Development Programme
OECD Tourism Trends and Policies 2020 Publication
UNWTO Innovation Hubs Network / Innovation Investments and Digital Transformation
Global Entrepreneurship Monitor 2019/2020
European Commission / Tourism Sector / Internal Market Industry Entrepreneurship and SME's
Fáilte Ireland Publications / Enterprise Business Supports
Additional Information
Examples - National and International Tourism Enterprise Websites
www.avea.ie