TOUR06070 2022 Tourism Innovation and Start-Ups

General Details

Full Title

Tourism Innovation and Start-Ups

Transcript Title

Tourism Innovation & Start-Ups

Code

TOUR06070

Attendance

N/A %

Subject Area

TOUR - Tourism

Department

MKTS - Marketing, Tourism & Sport

Level

06 - NFQ Level 6

Credit

05 - 05 Credits

Duration

Semester

Fee

€

Start Term

2022 - Full Academic Year 2022-23

End Term

9999 - The End of Time

Author(s)

Mary O'Keeffe

Programme Membership

SG_BINTE_B07 202200 Bachelor of Business in International Tourism with Event Management SG_BINTM_B07 202300 Bachelor of Business in International Tourism with Event Management

Description

Fostering an entrepreneurial culture is vital to the continued development of the tourism sector. This module introduces students to the concepts of creativity and innovation within tourism. It takes a practical approach to the process of starting a tourism business, from considering self-employment, to initial idea generation, through to the practicalities of start-up. Students are introduced to the role and importance of entrepreneurship in driving tourism innovation and economic growth.

Learning Outcomes

On completion of this module the learner will/should be able to;

Examine the role of creativity and innovation in tourism and recognise barriers to innovation and how these may be overcome.

Identify key entrepreneurial traits and characteristics and examine student’s own suitability to become a tourism entrepreneur.

Comprehend need to foster entrepreneurial culture / eco-system and describe specific tourism enterprise supports

Identify the structure /core content and of writing a business plan and recognise most suitable legal format available to tourism start-ups.

Teaching and Learning Strategies

Lectures and Tutorials,

Use of Podcast Interviews / Tourism Enterprise TV Programme Content

Use of Tourism Development & Innovation Strategy / Fáilte Ireland Publications & Enterprise Supports & Resources / National Policy on Entrepreneurship.

Global Entrepreneurship Monitor Report (GEM)

Use of Tourism Networks / Presentations

Module Assessment Strategies

Continuous Assessment and Final Exam

Industry Related Project / Presentations

Students research / present profile of an innovative tourism entrepreneur.

Repeat Assessments

As appropriate to assess failed element -repeat exam / repeat project element

Indicative Syllabus

Innovation, Creativity & Business Ideas

Examine techniques to generate business ideas and criteria to evaluate ideas.

Describe how to transform ideas into realisable opportunities.

Explore the role of innovation, the barriers to innovation and how to overcome them.

Examine new models of service product development

Explore tourism examples of service innovations and new service developments

Tourism Start-Ups & Enterprises

Explore key entrepreneurial characteristics / traits.

Investigate / explore student interest in entrepreneurship as a career option.

Review government strategy / supportive eco-system for innovative entrepreneurship.

Discuss the role of state agencies providing assistance to tourism enterprises.

Identify different sources of finance for tourism start-ups.

Writing a Business Plan

Examine the rationale and benefits of writing a business plan.

Recognise the different legal structures available to start-ups.

Identify the structure and core content of a tourism business plan .

Coursework & Assessment Breakdown

Coursework & Continuous Assessment

30 %

End of Semester / Year Formal Exam

70 %

Coursework Assessment

	Title	Type	Form	Percent	Week	Learning Outcomes Assessed
1	Tourism Entrepreneurial Profile & Presentation	Coursework Assessment	Assignment	30 %	Week 4	1,2

End of Semester / Year Assessment

	Title	Type	Form	Percent	Week	Learning Outcomes Assessed
1	Semester / Terminal Exam	Final Exam	Closed Book Exam	70 %	End of Semester	1,2,3,4

Full Time Mode Workload

Type	Location	Description	Hours	Frequency	Avg Workload
Lecture	Flat Classroom	Lecture	2	Weekly	2.00
Tutorial	Flat Classroom	Class Tutorial	1	Weekly	1.00
Independent Learning	Not Specified	Supplementary Reading	4	Weekly	4.00

Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Required & Recommended Book List

Required Reading
2018-12-06 Entrepreneurship in Tourism
ISBN 1138048771 ISBN-13 9781138048775

"The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality; the business plan; marketing, employment and strategy to growth, policy context and future directions. Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level"--

Required Reading
12/10/2018 Starting A Business in Ireland Oak Tree Press

Required Reading
2018-07-11 The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality Emerald Group Publishing
ISBN 9781787435308 ISBN-13 178743530X

This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.

Required Reading
2019-11-25 Tourism and Innovation
ISBN 1315162830 ISBN-13 9781315162836

"This ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories, and related literatures on entrepreneurship, productivity, regional development and competitiveness, and their significance to contemporary tourism practices. Innovation is a key concept in business and entrepreneurial studies and the broader social sciences. Yet, despite its policy and academic importance, historically little attention has been given to the role of innovation in tourism and the corresponding contribution of tourism-related human mobility to regional, firm and product innovation. This book highlights that innovation in tourism is much more than a series of technological innovations, as important as they are, and instead needs to be understood in an economic, social and political context with particular stress being placed on the extent to which innovations are shaped by the framework of governance and regulation, as well as by institutional factors and activities of individual actors and entrepreneurs. It is structured so as to introduce the reader to the overall significance of innovation, at various levels, and the role that innovation plays in firm and place competition. Supported with case studies throughout, this book is essential reading for all Tourism students"--

Module Resources

Non ISBN Literary Resources

Additional IT Sligo / Yeats Library Enterprise Guides & Start -Up Workbooks

Dept of Enterprise Publications

Updated Literary Resources

Journal Resources

Tourism Management Journal

Journal of Travel Research

Tourist Studies

Journal of Hospitality & Tourism Research

Journal of Sustainable Tourism

URL Resources

www.failteireland.ie

www.gov.ie

www.wdc.ie

www.leo.ie

www.ec.europa.eu

www.gemconsortium.org

www.researchgate.com

Youtube video / learning from tourism innovation failures. https://youtu.be/ijzZQ6BiZi0

Other Resources

Tourism Development and Innovation Strategy 2016-2022

Starting a Rural Tourism Enterprise / Teagasc (2016) Rural Economy & Development Programme

OECD Tourism Trends and Policies 2020 Publication

UNWTO Innovation Hubs Network / Innovation Investments and Digital Transformation

Global Entrepreneurship Monitor 2019/2020

European Commission / Tourism Sector / Internal Market Industry Entrepreneurship and SME's

Fáilte Ireland Publications / Enterprise Business Supports

Additional Information

Examples - National and International Tourism Enterprise Websites