TOUR06052 2021 Events Management
Full Title
Events Management
Transcript Title
Events Management
Code
TOUR06052
Attendance
N/A %
Subject Area
TOUR - Tourism
Department
MKTS - Marketing, Tourism & Sport
Level
06 - NFQ Level 6
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2021 - Full Academic Year 2021-22
End Term
9999 - The End of Time
Author(s)
Mr. John Kelleher, Joanna Sweeney
Programme Membership
SG_BINTE_B07 202200 Bachelor of Business in International Tourism with Event Management
SG_BTEVM_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management
SG_BMKTG_B07 202000 Bachelor of Business in Marketing
SG_BMARK_H08 202000 Bachelor of Business (Honours) in Marketing
SG_BMKTG_B07 202200 Bachelor of Business in Marketing
SG_BMARK_H08 202200 Bachelor of Business (Honours) in Marketing
SG_BTOTR_B07 202200 Bachelor of Business in Tourism with Event Management
SG_BTOUR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management
SG_BTOTR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management
SG_BINTM_B07 202300 Bachelor of Business in International Tourism with Event Management
Description
This subject will demonstrate critical appreciation of event planning and management conceptually being able to apply this within the industry setting.
The subject is theory based & addresses fundamental aspects of event management theory & legislation crucial to working in the event sector
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Demonstrate an awareness of event management & develop a critical appreciation of event design & planning
2.
Display knowledge of systems & processes of event management and monitoring while interpreting key concepts & applications to run successful events
3.
Analyse, interpret, monitor and recommend actions for the successful financial management of events
4.
Assess innovations, trends and future development associated with event management
Teaching and Learning Strategies
Lectures in flat classroom
Can be delivered online
Module Assessment Strategies
Students will construct a best practice guide for running events in Ireland x 40%
Students will submit a proposal in relation to the event (virtual/hybrid or real life) they will run in the following semester within the subject Event Project Management x 20%
Final Exam/ essay x 40%
Repeat Assessments
Can repeat CA during summer
Repeat exam available
Essay or exam
Indicative Syllabus
1) The Events business
- Examine the event industry in Ireland today (1)
- Discuss agencies and associations implementing strategic event management (1,2)
- Compare and contrast the various typologies of events, meetings, conferences, incentives & exhibitions (1,2)
- List suppliers of services within the event sector (1,2)
- Analyse logistical issues and challenges (1,2)
- Examine Health & safety for the suppliers of event services (1,2,3)
- Explain contemporary issues surrounding the festival & event sector using relevant literature (3,4)
2)The event planning process
- Interpret the uses of a fault diagram (1,2,3)
- Discuss the uses of a gantt chart (1,2,3)
- Analyse important milestones dates when running events (1,2,3)
- Appreciate the various software which can help the event planner (1,2,3)
- Interpret articles and current trends in the area of event management (3,4)
3)Legislation & Health & Safety considerations
- Examine the various legislative measures which must be put in place pre during & post event (1,2,3,4)
- Interpret various authorities documentation & legislation regarding the event sector (1,2,3,4)
- Discuss the uses of licences and permits within the event sector (1,2,3,4)
- Interpret the risk assessment methodologies (1,2,3,4)
- Examine best practice when writing a risk assessment (1,2,3,4)
- Examine safety statements and the uses within the event sector (1,2,3,4)
- Discuss insurance policies needed to formulate a safe event (1,2,3,4)
- Examine academic research in event management (3,4)
4) Financial management for events
- Examine budgeting and accounting within the event sector (3,4)
- Explain various funding available to the sector (3,4)
- Examine how one would be successful in funding applications (3,4)
- Analyse current trends in crowd funding and online platforms supporting the event sector (3,4)
- Discuss best practice using case studies (3,4)
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
60 %
End of Semester / Year Formal Exam
40 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Continuous Assessment | Coursework Assessment | Assessment | 40 % | Week 4 | 1,4 |
| 2 | Event Proposal | Coursework Assessment | Assessment | 20 % | Week 8 | 1,2,3,4 |
End of Semester / Year Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Final Exam | Final Exam | Closed Book Exam | 40 % | End of Term | 1,2,3,4 |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Lecture | Flat Classroom | Lecture | 3 | Weekly | 3.00 |
| Independent Learning | Online | Self Study | 4 | Weekly | 4.00 |
Total Full Time Average Weekly Learner Contact Time 3.00 Hours
Required & Recommended Book List
Required Reading
2010-11-01 Festival and Special Event Management Wiley
ISBN 1742164617 ISBN-13 9781742164618
2010-11-01 Festival and Special Event Management Wiley
ISBN 1742164617 ISBN-13 9781742164618
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
Module Resources
Non ISBN Literary Resources
Bowdin et al(2010) Events Management Publisher: A Butterworth-Heinemann Title; 3 edition (14 Aug 2010) ISBN-10: 1856178188 ISBN-13: 978-1856178181
Getz (2007) Event Studies: Theory, Research and Policy for Planned Events (Events Management)(2007) Publisher: A Butterworth-Heinemann Title (17 May 2007)ISBN-10: 0750669594 ISBN-13: 978-0750669597
Tum et al (2005) Management of Event Operations (Events Management)Publisher: A Butterworth-Heinemann Title (23 Sep 2005) ISBN-10: 0750663626 ISBN-13: 978-0750663625
The Event Safety Guide: A Guide to Health, Safety and Welfare at Music and Similar Events (Guidance Booklets)Health and Safety Executive (HSE) Publisher: HSE Books; 2nd Revised edition edition (Oct 1999)ISBN-10: 0717624536 ISBN-13: 978-0717624539
Conway (2009) The Event Manager's Bible: The Complete Guide to Planning and Organising a Voluntary or Public Event Publisher: How To Books Ltd; 3Rev Ed edition (30 April 2009)ISBN-10: 1845283031 ISBN-13: 978-1845283032
Entrepreneur Press (2008) Start Your Own Event Planning Business Publisher: Entrepreneur Press; 2 edition (1 Aug 2008)ISBN-10: 1599181274 ISBN-13: 978-1599181271
Journal Resources
International Journal of Event & Festival Management
URL Resources
www.cuckoo.ie
www.verve.ie
Other Resources
Emerald.
Science Direct
Web of Science
Additional Information
AOIFE ( Association of Irish Festivals & Events) membership