TOUR06046 2022 Guiding and Adventure Tourism

1.      Introduction, definition and development of tour guiding/ adventure tourism                       10%

•·             Define tour guiding/adventure tourism and describe its categories and characteristics(1)

•·             Examine the nature and concept of tour guiding & the adventure tourism sector (1,2)

•·             Identify the factors which have contributed to the growth of adventure tourism(2)

2.      The adventure tourism Product                                                              20%

•·       Describe the role and provision of Adventure Tourism facilities(1,4)

•·       Identify current influences, trends and developments in the adventure tourism industry(3,4)

•·       Describe the role of adventure tourism in the areas of outdoor education, adventure therapy and corporate team building (1,3,4)

•·       Recognise the role of expeditions within the adventure tourism industry and the significance of effective expedition planning (1,3,4)

• Recognise the growing rise in virtual adventure tourism and guiding applications/platforms used to provide these services

3.      Structure and administration                                                                              15%

•·       Describe government and non government organisations involvement in the development and administration of adventure tourism        (3,4)

•·       Identify the role of  the public, private and voluntary sectors in the provision of adventure tourism (3,4,6)

•·       Summarise the structure of the adventure tourism industry in Ireland(4)

• Identify growing trends in corporate virtual guiding tourism (3,4) 

4.      The Guiding/ Adventure tourism market                                                              15%

•·       Identify the characteristics of the adventure tourist and recognise the impact of changing consumer trends on the tourism industry(2,3)

•·       Describe the factors influencing the behaviour and motivation of adventure tourists(3)

•·       Examine the international Guiding tourism market   (3)

•·       Describe the domestic guiding tourism market(3)

• Appreciate adventure tourism destination best practice (3)

5.      The Management of Adventure Tourism                                                           25%

•·       Describe the challenges of management in the adventure tourism industry(3)

•·       Discuss the importance of entrepreneurship in adventure tourism(4)

•·       Examine the operational management of adventure tourism facilities (3,4)

•·       Describe the issues associated with the recruitment training and qualifications of staff in adventure tourism (3,4)

•·       Identify issues relating to access and adventure tourism(4)

•·       Identify marketing strategies used in the industry(3)

•·       Debate the ethical issues in adventure tourism(3,4)

•·       Discuss the factors that will influence the future development of adventure tourism(4)

6.      Risk Assessment                                                                                      15%

•·       Identify health and safety legislation applicable to the provision of adventure tourism(4)

•·       Discuss issues associated with insurance and professional indemnity within the industry(4)

•·       Recognise the significance of risk assessment, certification, first aid training and the emergency and rescue services(4)

7. Current and future trends in AI & Virtual reality tourism products (1,2,3,4)

• Contemporary case studies (1,2,3,4)
• Analysis of trends in the sector (1,2,3,4)
• Examine current product offerings in terms of adventure tourism (1,2,3,4)
• Predict future trends in the sector using academic literature  (1,2,3,4)