SPOR06049 2022 Introduction to Health Promotion

General Details

Full Title
Introduction to Health Promotion
Transcript Title
Health Promotion
N/A %
Subject Area
SPOR - Sport/Rec/Leisure
MKTS - Marketing, Tourism & Sport
06 - NFQ Level 6
05 - 05 Credits
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Aileen Brennan, Paula Ryder
Programme Membership
SG_BAPPL_B07 202200 Bachelor of Business in Applied Sport with Business

Students will examine the concepts and principles of Health Promotion. Approaches and methods used in health promotion will be covered in detail. This module will review the psychology in health behaviours. Students will review the areas of focus in HP throughout the lifespan. The use of forms of media in Health promotion will be illustrated. There will be scope for debate of current issues in Health Promotion.

Learning Outcomes

On completion of this module the learner will/should be able to;


Describe the underlying concepts and principles of health promotion (HP).


Describe psychology of health and health risk behaviours.


Illustrate the methods of communication used to promote health information to a particular population groups.


Debate some key topical issues in HP

Teaching and Learning Strategies

Direct instruction, lecture, guest speaker

Oral presentation, Media presentation, media analysis

Discussion & Debate - review of academic articles, newspaper articles and discussion in class

Case study - to review and apply theoretical knowledge to specific populations

Independent study


Module Assessment Strategies

Individual Written Report.

Group assignment - Group project based in reviewing existing literature in appropriate areas. Active participation in HP activities on campus and outreach activities. 

Small group In-class presentations -  Suitable sources of information in HP

UDL - Assessment options may include; Open submission of assignments, choice in topics of assignments, submitting assignments in alternative modes (e.g. audio).

Repeat Assessments

Students repeat requirements will be an open book exam in Autumn or a project

Indicative Syllabus

LO 1

Define health promotion and review activities and job roles that promote health.

Debate ideological basis and the theoretical principles of HP.

Compare models of health & wellbeing and discuss the social model of health.

Are you aware of what other courses are doing in this regard?

LO 1 & 3

Report on approaches and methods used in HP using key health topics including; use of media in HP, promoting physical activity, healthy eating.

LO 2

Describe health and risk behaviours and the factors that influence those behaviours.

Review HP throughout the lifespan. Discuss the life course perspective on health.

LO 4

Discuss current issues in HP nationally and internationally - These may include; Social Determinants of health, Non Communicable diseases and the strategies to reduce their occurrence, sexual health and wellbeing, obesity, health systems and preventative health, national and international statistics and policies on health.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
60 %
End of Semester / Year Formal Exam
40 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Individual - Essay/Report/Case study/Review of academic journal Coursework Assessment Assignment 20 % Week 8 3
2 Group Project - Practical HP activity Coursework Assessment Group Project 30 % Week 10 1,2
3 Group Presentation Coursework Assessment Group Project 10 % Week 3 2,4

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Written exam Final Exam Open Book Exam 40 % End of Term 1,2

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Lecture Theatre Lecture 3 Weekly 3.00
Independent Learning Not Specified Independent Learning 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Required & Recommended Book List

Required Reading
2017-08-18 Digital Health Routledge
ISBN 9781317302193 ISBN-13 1317302192

The rise of digital health technologies is, for some, a panacea to many of the medical and public health challenges we face today. This is the first book to articulate a critical response to the techno-utopian and entrepreneurial vision of the digital health phenomenon. Deborah Lupton, internationally renowned for her scholarship on the sociocultural and political aspects of medicine and health as well as digital technologies, addresses a range of compelling issues about the interests digital health represents, and its unintended effects on patients, doctors and how we conceive of public health and healthcare delivery. Bringing together social and cultural theory with empirical research, the book challenges apolitical approaches to examine the impact new technologies have on social justice, and the implication for social and economic inequalities. Lupton considers how self-tracking devices change the patient-doctor relationship, and how the digitisation and gamification of healthcare through apps and other software affects the way we perceive and respond to our bodies. She asks which commercial interests enable different groups to communicate more widely, and how the personal data generated from digital encounters are exploited. Considering the lived experience of digital health technologies, including their emotional and sensory dimensions, the book also assesses their broader impact on medical and public health knowledges, power relations and work practices. Relevant to students and researchers interested in medicine and public health across sociology, psychology, anthropology, new media and cultural studies, as well as policy makers and professionals in the field, this is a timely contribution on an important issue.

Required Reading
2016-04-14 Foundations for Health Promotion Elsevier
ISBN 0702054429 ISBN-13 9780702054426

Revision of: Health promotion / Jennie Naidoo, Jane Wills. 2000. 2nd ed.

Recommended Reading
2015-01-29 Health Promotion Sage Publications Limited
ISBN 1446293998 ISBN-13 9781446293997

The definitive text on health promotion, this book covers both the knowledge-base and the process of health promotion at a level that lecturers say is perfect for specialist Health Promotion and Public Health courses. This edition comes with a brand new website for lecturers and students featuring case studies from around the world, questions for discussion and free access to relevant journal articles. The book also includes recent developments such as asset-based approaches, mental health promotion and the use of social media in promoting health

Required Reading
2017-08-29 Promoting Health - A Practical Guide Elsevier
ISBN 0702066923 ISBN-13 9780702066924

Leading the field in public health for over 30 years, Ewles & Simnett's seminal text is now in its seventh edition. This new edition, the second to be revised by Angela Scriven, has been thoroughly updated and aligned with national standards to provide an accessible, current, practical guide for all those involved in the what, why, who and how of health promotion and public health practice. New edition of a seminal text fully updated for today's reader Focuses on the theories, principles and competencies for practice across a wide range of settings ranging from communities, schools, and workplaces, to GP surgeries and hospitals Authoritative and accessible writing style helps make learning easy Reflective activities help students consolidate their learning Case studies - many from real life - provide practical examples to help readers apply concepts to their own setting Gives emphasis to good communication and the effective use of communication tools Practice points help readers structure their study and recap on what they have learned Describes changes to the structure and organisation of public health within the UK, including the latest national standards for work in health promotion and public health Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice Explores the development of public health communication strategies, including social marketing, social media campaigns, and use of pressure groups and 'nudging' Highlights the latest 'current thinking' across a variety of different settings, to ensure relevance to a broad array of practitioners working across differing settings Explores the increasing use of the internet to help individuals monitor and support their own wellbeing

Required Reading
2014-07-01 The Pocket Guide To Health Promotion McGraw-Hill Education (UK)
ISBN 9780335264728 ISBN-13 0335264727

The Pocket Guide to Health Promotion is a short, punchy and practical guide to health promotion aimed at students and practitioners.

Module Resources

Non ISBN Literary Resources


Journal Resources

International Journal of Health Promotion and Education

Health Promotion International

URL Resources




Other Resources


Additional Information