SPOR06039 2022 Sport and Adventure Tourism

General Details

Full Title
Sport and Adventure Tourism
Transcript Title
Sport and Adventure Tourism
75 %
Subject Area
SPOR - Sport/Rec/Leisure
MKTS - Marketing, Tourism & Sport
06 - NFQ Level 6
05 - 05 Credits
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Aileen Brennan, Kerry Larkin
Programme Membership
SG_BAPPL_B07 202200 Bachelor of Business in Applied Sport with Business

This module examines the various classifications and categorisations of sports and adventure tourism. It reflects upon the myriad forms and impacts of sports tourism and the professional actions required within the field. Students learn both through lectures and through practical immersion how the experiences of both providers and participants in sport and adventure tourism are shaping the field. There is an emphasis placed on the guiding and leadership skills required within the sport and adventure tourism industry. Students will organise events and learn from industry professionals. 

Learning Outcomes

On completion of this module the learner will/should be able to;


Define and describe the sport and adventure tourism industry


Describe the issues and factors that affect the supply of, and demand for, adventure and activity based tourism


Show a knowledge of sport and adventure tourism based on practical engagement and experiences within the field


Display a knowledge of the planning, organisation and hosting of sport and adventure tourism events


Demonstrate the principles of guiding and leadership 

Teaching and Learning Strategies

Fundamental concepts are introduced and illustrated through lectures. The understanding of students is tested and further enhanced through student centred learning exercises and interactive practical sessions. The application of theory to practice is facilitated through both teaching and practical based field experience. Within the module's theory and practical components a blended method of delivery is an option when suitable.

Module Assessment Strategies

Tourism Event Project:

  • Student plans and organises a Sports/Adventure/Tourism event (ie. Tour Guiding)
  • Research and develop an event
  • Students will monitor, evaluate and reflect on the experience in a written project

Learning Journal:

The Journal allows for the student to capture their lesson plans and learning in one centralised location. This material can be used as a resource for teaching future classes. This material also provides a bank of evidence of work completed and can therefore be used when applying to complete future studies. This Journal will also capture the student’s own research which is relevant to the topic of teaching and coaching.

Repeat Assessments

  • Repeat Assignments may take the form of:

  • Essay
  • Project Work
  • Practical Work

Indicative Syllabus

Sport and Adventure Tourism Introduction (1/2)

  • Definitions
  • History
  • Markets
  • Products
  • Social Context

Best Practice (1/4/5)

  • Globally
  • Irish Context
  • Trends
  • Current Theory

Event Management (2/3/4)

  • Planning Guidelines
  • Safety Guidelines
  • Marketing
  • Financing
  • Case Studies

The Sports Tourist (1/2/3)

  • Motivations
  • Market Segments
  • Supply and Demand
  • Spending Patterns

Adventure Tourism (1/2)

  • Characteristics
  • Iconic Projects
  • Land & Sea Based
  • Small Events 
  • Case Studies

Practical Experience (3/4/5)

  • Immersion in a Variety of Sport and Adventure Tourism activities
  • Participant View
  • Service Provider View
  • Event Organisation

Guiding and Leadership (3/4/5)

  • Excellence in Guiding
  • Leadership Defined
  • Resolving Conflict
  • The Role of the Guide

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Learning Journal Continuous Assessment Project 60 % OnGoing 1,2,4
2 Case Study/Event Organisation Project Project 40 % End of Semester 3,4,5

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Flat Classroom Theory Lecture 2 Weekly 2.00
Practical Offsite Practical Experience 2 Weekly 2.00
Independent Learning Not Specified Independent Learning 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Recommended Reading
2019-11-06 Adventure Tourism Palgrave Macmillan
ISBN 3030186229 ISBN-13 9783030186227

This textbook presents a comprehensive overview of the environmental impacts of various types of adventure tourism and how these can be best managed. This volume follows on from the authors previous textbook Outdoor Recreation: Environmental Impacts and Management and continues the aim of developing a deeper understanding of how tourist numbers impact the environment and to provide practical solutions to these problems. Combining their own first-hand experience and research with extensive literature review the authors' present several popular adventure tourism destinations from across the globe, including the Arctic, the Himalayas, Africa, Australia and Scotland as case studies. Chapters cover the particular challenges faced by each region: including impacts on animals and birds; the spread of invasive plant species and diseases; trail impacts on vegetation; impacts on geological, historical and archaeological sites and pollution and waste issues. A discussion and evaluation of the possible management actions for minimising these impacts and how outdoor recreation tourists can be regulated concludes each chapter. This practical and engaging textbook will be invaluable to students and scholars of adventure tourism and outdoor recreation as well as practitioners and managers working in the field.

Recommended Reading
2018-04-23 Sport Tourism Development Channel View Publications
ISBN 9781845416577 ISBN-13 1845416570

This book critically explores sport-related tourism drawing on the fields of sport management, the sociology of sport, consumer behaviour, sports marketing, economic, urban and sports geography, and tourism studies. It presents multidisciplinary perspectives of sport tourism, as structured by the geographical concepts of space, place and environment. The volume offers a comprehensive update of the discussions presented in the two previous editions, recognising the significant growth in sub-elite participation sports and addresses spectator-based sport events, participation-based sport events, active sport, and sport heritage activities. It aims to advance theoretical thinking on the subject of sport tourism development and critical thinking on the interplay of local and global forces in sport and tourism development. It continues to be an important text for students and researchers in tourism studies, human geography, sports geography, sociology of sport, sports management, sports marketing and history of sport.

Required Reading
2021-08-06 Lifestyle Sports and Identities
ISBN 036735599X ISBN-13 9780367355999

This book examines how different stages of adult life affect participation in lifestyle sports and in the construction of identity. Drawing on multi-disciplinary perspectives, it explores how gender, sexuality, ethnicity, and location, in conjunction with age and stage in career, affect lifestyle sport practices and meanings. Tracing engagement with lifestyle sport across the lifecourse, from young adult to older age, the book examines the concepts of authenticity and identity in subcultural and alternative sports, exploring how individuals develop lifestyle sport identities, maintain authentic identities, and how they manage those identities as older adults. It presents a range of fascinating, cutting-edge case studies from around the world, covering sports as diverse as climbing, surfing, mountain biking, skateboarding and roller derby, and considers key contemporary issues such as professionalisation, sports labor, and digital technology. It also highlights political tensions and shifts that shape the identities of lifestyle sport communities. This is essential reading for anybody with a serious interest in alternative or lifestyle sports, the relationships between sport and wider society, or the development of subcultures and cultural identity.

Required Reading
2019-01-10 Sport Leadership in the 21st Century Jones & Bartlett Learning
ISBN 9781284149586 ISBN-13 1284149587

The Second Edition of Sport Leadership in the 21st Century provides students with the most current and comprehensive understanding of leadership in sport management. Authored and contributed by leading sport management researchers and practitioners, this text immerses students in the learning process through case studies, interviews with leaders in the sport industry, critical thinking questions, and rich content.

Required Reading
2014-09-18 How to Be a Tour Guide Createspace Independent Pub
ISBN 1500971642 ISBN-13 9781500971649

Have you ever wanted to become a Tour Guide but not known where to start? Do you yearn to travel the world, explore exotic locations and lead groups of people around unfamiliar places like it's your own backyard? This book can help you become a Tour Guide. It will teach you what you need to say, how to advertise your services and even how to get paid. It will teach you how to start your first tour, how to get repeat business after you've finished it and even what life is really like 'out there on the road'. Written by a Tour Guide with experience in guided tours across 15 countries and with contributions from experts all across the world, there's no better place to start one of the best careers in the world than this book. Nick Manning's 'How to be a tour guide: the essential training manual for tour managers and tour guides' is the ultimate reference book and training tool, as used and proved by Tour Guides across the world every day. Nick Manning lets you know just how big the world is and how many different rules there are while taking you under his wings and navigating you through the aspects of successful tour managing and guiding. This book tells you how to become a GREAT tour manager/guide and is written in a way that will connect with you. Kristene Murphy Quite simply the best product available to aspiring tour guides on the market today. No industry professional should be without it. Industry Insider

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Additional Information