RSCH08008 2022 Business Research Methods
Full Title
Business Research Methods
Transcript Title
Business Research Methods
Code
RSCH08008
Attendance
N/A %
Subject Area
RSCH - 0031 Research
Department
BUS - Business
Level
08 - Level 8
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
Siobhain O'Connor, Christopher McGurrin, Kerry Dolan, Aileen Brennan, Catherine McGuinn
Programme Membership
SG_BBUSI_H08 202200 Bachelor of Business (Honours) in Business
SG_BBUSB_H08 202200 Bachelor of Business (Honours) in Business
Description
The aim of this module is to equip learners with the skills and competencies necessary to complete a Level 8 Dissertation.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Explain and articulate the nature academic research
2.
Demonstrate an ability to complete a literature review
3.
Critique, evaluate and design appropriate research methodology
4.
Explain the need for research ethics and identify potential ethical issues
5.
Develop a relevant business research dissertation proposal
Teaching and Learning Strategies
Lecturers and student indepedent learning.
Module Assessment Strategies
Written dissertation proposal 80%
Oral presentation 20%
Repeat Assessments
Written dissertation proposal 80%
Oral presentation 20%
Indicative Syllabus
Introduction to research methods
- Defintion and scope of research
- Articulate the research problem
Literature review
- Appreciate purpose of literature review
- Outline the literature as part of the research process
Research methodology
- Critically describe various approaches to research methods
- Justify methodological choices
- Design sampling approach
- Formulate relevant research instruments
- Plan data analysis
Research ethics
- Apply the essential rules of research ethics
Dissertation proposal
- Prepare a proposal for a business research dissertation
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
100 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Written business dissertation proposal | Coursework Assessment | Written Report/Essay | 80 % | End of Semester | 1,2,3,4,5 |
| 2 | Oral presentation | Coursework Assessment | Oral Exam/Presentation | 20 % | End of Semester | 1,2,3,4,5 |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Lecture | Flat Classroom | Lecture | 4 | Weekly | 4.00 |
| Independent Learning | Not Specified | Independent Learning | 3 | Weekly | 3.00 |
Total Full Time Average Weekly Learner Contact Time 4.00 Hours
Required & Recommended Book List
Required Reading
2019 Research Methods for Business Students
ISBN 1292208783 ISBN-13 9781292208787
2019 Research Methods for Business Students
ISBN 1292208783 ISBN-13 9781292208787
"This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research." Professor Natasha Mauthner, Newcastle University With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation. The fully revised 8th edition answers key questions such as: How do I choose my topic and design the research? Why is research philosophy relevant to my research? How do I collect and analyse my data? When and what do I need to write? With the 8th edition you will discover: Fully updated chapters incorporating visual methods throughout, detailed insights on drafting the critical literature review, the latest EU data protection regulations, using audio recordings and visual images in observation research, collecting data using diaries, the use of online survey tools, and preparing and presenting an academic poster New cases using up-to-date scenarios at the end of each chapter Boxed examples throughout of research methods in the news, from student research and in published management research A glossary of clear definitions of over 700 research-related terms Practical guidance and opportunities for checking your learning and self-reflection to enable you to progress your own research Detailed chapters on choosing your topic, critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection methods and analysis techniques and writing about and presenting your research Teach yourself guides to research software available at www.pearsoned.co.uk/saunders with practice data sets About the authors Mark NK Saunders is Professor of Business Research Methods and Director of Postgraduate Research Programmes at Birmingham Business School, University of Birmingham. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.
Module Resources
Non ISBN Literary Resources
Journal Resources
www.search.ebscohost.com
www.emerald.com/insight
www.irishtimes.com/archive
URL Resources
https://www.esomar.org/
Other Resources
Additional Information