RSCH08008 2022 Business Research Methods

General Details

Full Title
Business Research Methods
Transcript Title
Business Research Methods
N/A %
Subject Area
RSCH - Research
BUS - Business
08 - NFQ Level 8
05 - 05 Credits
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Siobhain O'Connor, Christopher McGurrin, Kerry Dolan, Aileen Brennan, Catherine McGuinn
Programme Membership
SG_BBUSI_H08 202200 Bachelor of Business (Honours) in Business

The aim of this module is to equip learners with the skills and competencies necessary to complete a level 8 dissertation.

Learning Outcomes

On completion of this module the learner will/should be able to;


Explain and articulate the nature academic research


Demonstrate an ability to complete a literature review


Critique, evaluate and design appropriate research methodology


Explain the need for research ethics and identify potential ethical issues


Develop a relevant business research dissertation proposal

Teaching and Learning Strategies

Lecturers and student indepedent learning.

Module Assessment Strategies

Written dissertation proposal 80%


Oral presentation 20%

Repeat Assessments

Written dissertation proposal 80%


Oral presentation 20%

Indicative Syllabus

Introduction to research methods

  • Defintion and scope of research
  • Articulate the research problem


Literature review

  • Appreciate purpose of literature review
  • Outline the literature as part of the research process


Research methodology

  • Critically describe various approaches to research methods
  • Justify methodological choices
  • Design sampling approach
  • Formulate relevant research instruments
  • Plan data analysis


Research ethics

  • Apply the essential rules of research ethics


Dissertation proposal

  • Prepare a proposal for a business research dissertation

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Written business dissertation proposal Continuous Assessment Written Report 80 % End of Semester 1,2,3,4,5
2 Oral presentation Continuous Assessment Oral Exam 20 % End of Semester 1,2,3,4,5

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Flat Classroom Lecture 4 Weekly 4.00
Independent Learning Not Specified Independent Learning 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Required Reading
2019 Research Methods for Business Students
ISBN 1292208783 ISBN-13 9781292208787

"This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research." Professor Natasha Mauthner, Newcastle University With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation. The fully revised 8th edition answers key questions such as: How do I choose my topic and design the research? Why is research philosophy relevant to my research? How do I collect and analyse my data? When and what do I need to write? With the 8th edition you will discover: Fully updated chapters incorporating visual methods throughout, detailed insights on drafting the critical literature review, the latest EU data protection regulations, using audio recordings and visual images in observation research, collecting data using diaries, the use of online survey tools, and preparing and presenting an academic poster New cases using up-to-date scenarios at the end of each chapter Boxed examples throughout of research methods in the news, from student research and in published management research A glossary of clear definitions of over 700 research-related terms Practical guidance and opportunities for checking your learning and self-reflection to enable you to progress your own research Detailed chapters on choosing your topic, critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection methods and analysis techniques and writing about and presenting your research Teach yourself guides to research software available at with practice data sets About the authors Mark NK Saunders is Professor of Business Research Methods and Director of Postgraduate Research Programmes at Birmingham Business School, University of Birmingham. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

Module Resources

Non ISBN Literary Resources
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