RSCH07010 2021 Research Methods for Business

General Details

Full Title
Research Methods for Business
Transcript Title
Research Methods for Business
N/A %
Subject Area
RSCH - Research
MKTS - Marketing, Tourism & Sport
07 - NFQ Level 7
05 - 05 Credits
Start Term
2021 - Full Academic Year 2021-22
End Term
9999 - The End of Time
Mr. John Kelleher, Mary O'Keeffe
Programme Membership
SG_BTEVM_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management SG_BMKTG_B07 202200 Bachelor of Business in Marketing SG_BMARK_H08 202200 Bachelor of Business (Honours) in Marketing SG_BTOTR_B07 202200 Bachelor of Business in Tourism with Event Management SG_BTOTR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management SG_BINTM_B07 202300 Bachelor of Business in International Tourism with Event Management

This module addresses the area of research methodology and its application to business. The module considers the most common forms of research methods and analysis techniques used in Business & Social Sciences.The purpose of the module is to ensure learners are familiar with appropriate research theory and techniques. It will enable learners to conduct independent research into an area of academic interest relevant to business.




Learning Outcomes

On completion of this module the learner will/should be able to;


Understand the role of research in business


Comprehend the concepts of research philosophy and research design


Conduct a literature review


Differentiate between quantitative and qualitative research techniques


Evaluate data collection and analysis techniques.

Teaching and Learning Strategies

Students will be introduced to the basic principles and techniques of research through a series of lectures and workshops.

Module Assessment Strategies

Students will be required to demonstrate research knowledge and competency through assessments of academic research and write-up (i.e. literature review) and design (research methodology paper) . 

Repeat Assessments

Repeat Project Element.

Indicative Syllabus

Introduction to Research Philosophy & Research Design

Writing a Research Proposal

Academic Reading Skills

Literature Review Skills


Data Collection Techniques

Quantitative Research Techniques

Qualitative Research Techniques

Data Analysis & Presentation of Results


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Literature Review Coursework Assessment Written Report/Essay 50 % Week 6 1,2,3
2 Data collection assignment Coursework Assessment Written Report/Essay 50 % Week 12 4,5

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Not Specified Lecture 3 Weekly 3.00
Workshop/Seminar Not Specified Tutorial 1 Weekly 1.00
Independent Learning Not Specified Independent Learning 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Required Reading
2014-02-04 Research Methodology SAGE Publications Limited
ISBN 1446269973 ISBN-13 9781446269978

You can now preview the new chapter 2 and advance ancillary material from the brand new companion website. Research Methodology: A Step by Step Guide for Beginners has been written specifically for those with no previous experience of research or research methodology. Written in a logical and accessible style and providing helpful techniques and examples, it breaks the process of designing and doing a research project into eight manageable operational steps. The book guides you through your project from beginning to end by offering practical advice on: formulating a research question ethical considerations carrying out a literature review choosing a research design selecting a sample collecting and analysing qualitative and quantitative data writing a research report. The book is essential reading for undergraduate and postgraduate students in the social sciences embarking on quantitative or qualitative research projects.

Required Reading
31/01/2018 Research Design: Qualitative, Quantitative, and Mixed Methods Approaches SAGE Publications

Required Reading
2011-03-28 Introducing Research Methodology SAGE
ISBN 9781849207805 ISBN-13 1849207801

'Introducing Research Methodology' gives readers the fundamental data collection and analysis skills that they need for their first project, as well as a good understanding of the research process as a whole.

Required Reading
2017-10 Research Methods in Tourism, Hospitality and Events Management
ISBN 1473919142 ISBN-13 9781473919143

In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional 'by-hand' methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of Powerpoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.

Module Resources

Non ISBN Literary Resources

John W. Creswell, J. David Creswell 31/01/2018 Research Design: Qualitative, Quantitative, and Mixed Methods Approaches SAGE Publications, Fifth Edition.

Altinay, L, Paraskevas, A and Jang S (2016) Planning Research, UK, Routledge

Coles, T, Duval, TD and Shaw, G (2013) Writing Dissertations and Theses in Tourism and related disciplines, UK, Routledge



Journal Resources
URL Resources
Other Resources

Support / Resources -IT Sligo Academic Writing Centre 

IT Sligo Yeats Library Research Guide & Resources 

Additional Information