RSCH07010 2021 Research Methods for Business
Full Title
Research Methods for Business
Transcript Title
Research Methods for Business
Code
RSCH07010
Attendance
N/A %
Subject Area
RSCH - Research
Department
MKTS - Marketing, Tourism & Sport
Level
07 - NFQ Level 7
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2021 - Full Academic Year 2021-22
End Term
9999 - The End of Time
Author(s)
Mr. John Kelleher, Mary O'Keeffe
Programme Membership
SG_BTEVM_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management
SG_BINTE_B07 202200 Bachelor of Business in International Tourism with Event Management
SG_BMARK_H08 202000 Bachelor of Business (Honours) in Marketing
SG_BMKTG_B07 202000 Bachelor of Business in Marketing
SG_BMKTG_B07 202200 Bachelor of Business in Marketing
SG_BMARK_H08 202200 Bachelor of Business (Honours) in Marketing
SG_BTOTR_B07 202200 Bachelor of Business in Tourism with Event Management
SG_BTOUR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management
SG_BTOTR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management
SG_BINTM_B07 202300 Bachelor of Business in International Tourism with Event Management
Description
This module addresses the area of research methodology and its application to business. The module considers the most common forms of research methods and analysis techniques used in Business & Social Sciences.The purpose of the module is to ensure learners are familiar with appropriate research theory and techniques. It will enable learners to conduct independent research into an area of academic interest relevant to business.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Understand the role of research in business
2.
Comprehend the concepts of research philosophy and research design
3.
Conduct a literature review
4.
Differentiate between quantitative and qualitative research techniques
5.
Evaluate data collection and analysis techniques.
Teaching and Learning Strategies
Students will be introduced to the basic principles and techniques of research through a series of lectures and workshops.
Module Assessment Strategies
Students will be required to demonstrate research knowledge and competency through assessments of academic research and write-up (i.e. literature review) and design (research methodology paper) .
Repeat Assessments
Repeat Project Element.
Indicative Syllabus
Introduction to Research Philosophy & Research Design
Writing a Research Proposal
Academic Reading Skills
Literature Review Skills
Sampling
Data Collection Techniques
Quantitative Research Techniques
Qualitative Research Techniques
Data Analysis & Presentation of Results
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
100 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Literature Review | Coursework Assessment | Written Report/Essay | 50 % | Week 6 | 1,2,3 |
| 2 | Data collection assignment | Coursework Assessment | Written Report/Essay | 50 % | Week 12 | 4,5 |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Lecture | Not Specified | Lecture | 3 | Weekly | 3.00 |
| Workshop / Seminar | Not Specified | Tutorial | 1 | Weekly | 1.00 |
| Independent Learning | Not Specified | Independent Learning | 3 | Weekly | 3.00 |
Total Full Time Average Weekly Learner Contact Time 4.00 Hours
Required & Recommended Book List
Required Reading
2014-02-04 Research Methodology SAGE Publications Limited
ISBN 1446269973 ISBN-13 9781446269978
2014-02-04 Research Methodology SAGE Publications Limited
ISBN 1446269973 ISBN-13 9781446269978
You can now preview the new chapter 2 and advance ancillary material from the brand new companion website. Research Methodology: A Step by Step Guide for Beginners has been written specifically for those with no previous experience of research or research methodology. Written in a logical and accessible style and providing helpful techniques and examples, it breaks the process of designing and doing a research project into eight manageable operational steps. The book guides you through your project from beginning to end by offering practical advice on: formulating a research question ethical considerations carrying out a literature review choosing a research design selecting a sample collecting and analysing qualitative and quantitative data writing a research report. The book is essential reading for undergraduate and postgraduate students in the social sciences embarking on quantitative or qualitative research projects.
Required Reading
31/01/2018 Research Design: Qualitative, Quantitative, and Mixed Methods Approaches SAGE Publications
31/01/2018 Research Design: Qualitative, Quantitative, and Mixed Methods Approaches SAGE Publications
Required Reading
2011-03-28 Introducing Research Methodology SAGE
ISBN 9781849207805 ISBN-13 1849207801
2011-03-28 Introducing Research Methodology SAGE
ISBN 9781849207805 ISBN-13 1849207801
'Introducing Research Methodology' gives readers the fundamental data collection and analysis skills that they need for their first project, as well as a good understanding of the research process as a whole.
Required Reading
2017-10 Research Methods in Tourism, Hospitality and Events Management
ISBN 1473919142 ISBN-13 9781473919143
2017-10 Research Methods in Tourism, Hospitality and Events Management
ISBN 1473919142 ISBN-13 9781473919143
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional 'by-hand' methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of Powerpoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
Module Resources
Non ISBN Literary Resources
John W. Creswell, J. David Creswell 31/01/2018 Research Design: Qualitative, Quantitative, and Mixed Methods Approaches SAGE Publications, Fifth Edition.
Altinay, L, Paraskevas, A and Jang S (2016) Planning Research, UK, Routledge
Coles, T, Duval, TD and Shaw, G (2013) Writing Dissertations and Theses in Tourism and related disciplines, UK, Routledge
Journal Resources
URL Resources
Other Resources
Support / Resources -IT Sligo Academic Writing Centre
IT Sligo Yeats Library Research Guide & Resources
Additional Information