QLTY09045 2019 Research Methods
The learner will study different research methods, learn how to analyse research reports and data, analyse qualitative and quantitative research data, disseminate research in terms of reports and journal publications, and communicate effectively their research outcomes.
As this is an online course, the majority of students are working in industry and conducting their Research projects in the workplace. Student presentations will be used to share best practices in the class. Best practices will be generic rather than any company specific information.
Learning Outcomes
On completion of this module the learner will/should be able to;
Select and critically apply an appropriate research strategy.
Undertake a literature search and generate a literature review on a research topic.
Select and apply an appropriate research methodology. (e.g. Surveys / Questionaires)
Identify, construct, and test a research hypothesis and null hypothesis.
Analyse qualitative and quantitative research data.
Communicate effectively their research outcomes.
Teaching and Learning Strategies
The online teaching and learning strategy will follow the guidelines as developed by Quality Matters: http://www.qmprogram.org/
Unique to the Quality Matters Rubric is the concept of alignment. This occurs when critical course components - Learning Objectives (2), Assessment and Measurement (3), Instructional Materials (4), Learner Interaction and Engagement (5), and Course Technology (6) - work together to ensure students achieve desired learning outcomes.
Module Assessment Strategies
100% Continuous Assessment
Indicative Practicals / Projects
Multiple Choice Questions on Different areas of the Syllabus
Submission of Research proposal paper
Review of past Thesis
Generation of Survey / Questionnaire
Repeat Assessments
Repeat Assignments
Indicative Syllabus
1. The Foundations of Research Philosophy and Components of Research. Model of scientific inquiry. Applied versus Basic research. Conceptualising and Problem Formulation. Developing the research hypothesis. What makes a good hypothesis
2. Selecting a problem and Reviewing the research Reviewing the literature, Use of primary sources, Use of computers in research search. Use of online searches and web engines., Referencing
3. Sampling and the Theory of Measurement Populations and samples. Sampling strategies: random sampling, systematic sampling, stratified sampling, cluster sampling. Sampling error. The measurement process. Levels of measurement: nominal, ordinal, interval, ratio. Validity. Types of validity: content validity, criterion validity, construct validity.
4. Method of Measuring Behaviour Tests and their development. Types of tests: achievement tests, multiple choice achievement items. Attitude tests. Thurstone scale. Likert scale. Personality tests. Observational techniques. Techniques for recording behaviour.
5. Nonexperimental Research Methods Descriptive research. Case studies. Advantages and disadvantages of case study method. Survey research. Questionnaire design. Layout and Structure of questionnaires. Interviewing method. Strengths and weaknesses of interviewing. The interview process. Developmental research: Longitudinal method, cross-sectional methods, Use of follow-up studies. Correlation research.
6. Experimental and Quasi Experimental research methods Experimental design. Treatment and control group. Internal and External validity. Controlling extraneous variables. Pre-experimental designs. True experimental designs, Quasi-experimental designs.
7. Data Analysis Analysis of quantitative data: Use of descriptive statistics, inferential statistics, tests of significance, p value, measures of association. Analysis of qualitative data. Identifying themes, KJ Method, speculative analysis, data reduction, coding data: open coding, axial coding, selective coding.
8. The Reporting of Research Writing a research proposal. Evaluating previous studies. Writing a research manuscript. Research presentations and evaluation. Plagiarism. Ethics in research.
Coursework & Assessment Breakdown
Coursework Assessment
Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
---|---|---|---|---|---|---|
1 | Continuous Assessment Assignments and Quiz | Coursework Assessment | Assessment | 100 % | OnGoing | 1,2,3,4,5,6 |
Full Time Mode Workload
Type | Location | Description | Hours | Frequency | Avg Workload |
---|---|---|---|---|---|
Lecture | Lecture Theatre | Lecture | 3 | Weekly | 3.00 |
Independent Learning | Not Specified | Independent Learning | 7 | Weekly | 7.00 |
Online Learning Mode Workload
Type | Location | Description | Hours | Frequency | Avg Workload |
---|---|---|---|---|---|
Lecture | Distance Learning Suite | Lecture | 1 | Weekly | 1.00 |
Independent Learning | Flat Classroom | Independent Learning | 8.5 | Weekly | 8.50 |
Required & Recommended Book List
2013-12-27 Business Research Palgrave Macmillan
ISBN 0230301835 ISBN-13 9780230301832
A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals. Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions. A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions.
Module Resources
Authors |
Title |
Publishers |
Year |
Collis, Jill & Hussey, Roger |
Business Research - A Practical Guide. 3rd edition |
Palgrave |
2009 |
Cargill, Margaret & O'Connor, Patrick |
Writing Scientific Research Articles |
Wiley Blackwell |
2009 |
Gill, John & Johnson, Phil |
Research Methods for Managers
|
Sage Publications Ltd. |
2002 |
Greenfield, Tony |
Research Methods for Postgraduates, 2nd Edition, |
Arnold |
2002 |
None
Listed on Moodle Course Page
Listed on Moodle Course Page
Listed on Moodle Course Page