MKTG08026 2022 Dissertation
Full Title
Dissertation
Transcript Title
Dissertation
Code
MKTG08026
Attendance
N/A %
Subject Area
MKTG - 0414 Marketing & Advertising
Department
BUS - Business
Level
08 - Level 8
Credit
10 - 10 Credits
Duration
Semester
Fee
€
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
Catherine McGuinn, Christopher McGurrin
Programme Membership
SG_BBUSI_H08 202200 Bachelor of Business (Honours) in Business
SG_BBUSB_H08 202200 Bachelor of Business (Honours) in Business
Description
The dissertation aims to facilitate the student in drawing together the vicarious aspects of the taught course with the academic skills developed. Through engaging in a particular area of critical study, they are expected to relate the conclusions to their own field of expertise.
The process is designed to develop the skills and expertise required to facilitate the continued professional development of the student and provide them with a level of expertise which could be appealing to prospective employers.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Develop research instrument(s) based on the proposal which was outlined in Semester One
2.
Collect and input the data appropriately
3.
Demonstrate originality in the application of knowledge and a practical understanding of what can be inferred from the data
4.
Develop analytical and interpretative skills by drawing conclusions from the research
5.
Present research in the form of a dissertation in which the research findings are communicated clearly, concisely and effectively
Teaching and Learning Strategies
THe students will through the production of a piece of research meet the learning outcomes of this module,
Module Assessment Strategies
Students will work individually with their assigned dissertation supervisor and are expected to complete detailed research culminating in a written report/dissertation.
Repeat Assessments
The student will be asked to resubmit the dissertation based on feedback from their examiners.
Module Dependencies
Prerequisites
RSCH08008 202200 Business Research Methods
Indicative Syllabus
The following items are indicative of what will be discussed throughout the duration of the supervisor/student interaction:
Literature Review
- Adequately fitting in with the proposed objective
Research Instruments
- Quality sufficient to commence the data collection
Results- Discussion and Analysis
- Interpretation and the benefit of it
- How the findings can be linked to the primary problem
Style, Content, Presentation and Formatting
- Overall appropriate presentation of the document
Conclusions
- Possible recommendations that could be derived from the research
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
100 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Individual Project which entailed the compilation of a research dissertation | Coursework Assessment | UNKNOWN | 100 % | End of Term | 1,2,3,4,5 |
Module Resources
Non ISBN Literary Resources
Dissertation guidelines handbook, ITSligo
Recommended Textbook:
Domegan, C., Fleming, D., (2007), Marketing Research in Ireland
Supplementary Textbooks:
Riley, M., Wood R., Clarke, M., et al, (2000) Researching and Writing Dissertations in Business and Management
Fox, M., P. Green, (2007) Doing Practitioner Research. London; Sage Publications Ltd., First Edition
Other Resources
Library visit
Additional Information
Students should refer to the Harvard referencing style when quoting or drawing reference within the dissertation