MKTG08020 2022 Ethical and Sustainable Marketing Practice
Full Title
Ethical and Sustainable Marketing Practice
Transcript Title
Ethical Sustainable Marketing
Code
MKTG08020
Attendance
N/A %
Subject Area
MKTG - 0414 Marketing & Advertising
Department
MKTS - Marketing, Tourism & Sport
Level
08 - Level 8
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
Emer Ward, Catherine McGuinn, Suzanne Ryan, Kate Duke, Lisa Dunne, Aileen Brennan
Programme Membership
SG_BBMTS_K08 202200 Bachelor of Business (Honours) in Business with Marketing
SG_BINTE_H08 202200 Bachelor of Business (Honours) in International Marketing and Languages
SG_BMARK_H08 202200 Bachelor of Business (Honours) in Marketing
SG_BTOUR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management
SG_BTOUR_K08 202200 Bachelor of Business (Honours) in Tourism with Event Management
Description
This module aims to provide an appreciation of the professional practice of marketing that includes an understanding of the impact of sustainable marketing and ethical marketing practice including the value of corporate social responsibility. There is a clear focus on creating an awareness and reflection on the role and status of marketing practice in contemporary society. Students will gain an insight into the role of a Marketer in society through corporate social responsibility and engagement in the community while appreciating their ethical responsibilities. Ultimately this may assist the development of best practice marketing skills.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Explore the core concepts of Sustainable Marketing, Ethical Marketing Practice and Marketing and Society
2.
Appreciate the role of corporate engagement in the community as part of a Marketing strategy
3.
Analyse, design, implement and evaluate an ethical approach to Marketing
4.
Debate and assess the impact of Marketing and Society
5.
Critique the interrelationship between Community Engagement, Ethical Marketing Practice and Marketing and Society
Teaching and Learning Strategies
- Lectures
- Guest lectures
- Class discussion and debate
- Project planning and reporting meetings
The module is co taught by two lecturers. The sustainability side of the module is delivered by one lecturer and the ethics marketing practice and marketing in society is delivered by another lecturer.
Module Assessment Strategies
Continuous Assessment 100%
- Shared assessment with Customer Experience Management module 40%
- Group/individual project on Marketing in Society 30%
- Individual debate on Ethical Marketing Practice 30%
Repeat Assessments
As above or combination thereof.
Indicative Syllabus
1. Sustainability (LO 1,2,5)
- Corporate engagement in the community.
- Community economic development and impact.
- Sustainability, Marketing and Customer Experience Management.
- Measurement of community engagement.
- Trends and future direction of community engagement.
2. Ethical Marketing Practice (LO 1,3,5)
- Marketing and ethics
- Ethical guidelines
- Branding and ethics
- Ethics and marketing practice
3. Marketing and Society (LO 1,4,5)
- Impact of marketing in society
- Role of marketing in society
- Marketing and CSR
- Best practice CSR in marketing practice
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
100 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Community engagement strategy | Coursework Assessment | Project | 40 % | Week 12 | 1,2,5 |
| 2 | Debate | Coursework Assessment | Oral Exam/Presentation | 30 % | Week 15 | 4 |
| 3 | Group/individual project | Coursework Assessment | Group Project | 30 % | End of Semester | 3 |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Lecture | Lecture Theatre | In class lecture | 2 | Weekly | 2.00 |
| Tutorial | Flat Classroom | Community engagement project | 1 | Weekly | 1.00 |
| Independent Learning | Not Specified | Self directed learning | 3 | Weekly | 3.00 |
Total Full Time Average Weekly Learner Contact Time 3.00 Hours
Module Resources
Non ISBN Literary Resources
Ethics in Marketing workbook
Journal Resources
Journals
- Journal of Ethics
- Journal of Business Ethics
- Business and Professional Ethics Journal
- Journal of Marketing
- European journal of marketing
- Harvard Business Review
- McKinsey Quarterly Review
- Sloan Management Review
- Irish Marketing Review
- Irish Journal of Marketing
Magazines/ Newspapers
- Marketing Magazine
- Business Week
- Business and Finance
- The Irish Times
- The Sunday Business Post
URL Resources
www.mii.ie
www.sii.ie
www.ama.org
www.whatworksgrowth.org
www.csrhub.ie
www.bitc.ie
Other Resources
Case studies
Guest lectures
Additional Information
None