MKTG08014 2022 Professional Marketing Practice
Full Title
Professional Marketing Practice
Transcript Title
Prof Marketing Practice
Code
MKTG08014
Attendance
N/A %
Subject Area
MKTG - 0414 Marketing & Advertising
Department
MKTS - Marketing, Tourism & Sport
Level
08 - Level 8
Credit
05 - 05 Credits
Duration
Stage
Fee
€
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
Catherine McGuinn, Kate Duke, Aileen Brennan
Programme Membership
SG_BBMTS_K08 202200 Bachelor of Business (Honours) in Business with Marketing
SG_BINTE_H08 202200 Bachelor of Business (Honours) in International Marketing and Languages
SG_BMARK_H08 202200 Bachelor of Business (Honours) in Marketing
Description
This subject aims to provide an understanding and appreciation of the marketing profession, continuous professional development and marketing in practice. Topics include professional marketing practice, contemporary issues in marketing and relationship marketing. Students are prepared for the workplace and learn how to engage professionally. Emphasis is placed on presentation, interpersonal and interview skills. The module is layered to consider the individual, the role of marketing, the organisation and the profession. This is key to learn how to deliver best practice.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Appraise key aspects of professional marketing practice
2.
Synthesise the role of relationship management to marketing practice
3.
Demonstrate the need for continuous professional development
Teaching and Learning Strategies
Group learning
Lecture
Workshop
Tutorials
Individual learning/personal reflection
In class discussion
Module Assessment Strategies
Continuous assessment 100%
- Marketing in practice project 40%
- Learners are required to complete an applied project that demonstrates professional marketing practice skills.
- Professional Marketing Practice/Job interview 60%
- Each student has a 30 minute interview with both lecturers who deliver the module.
- The interview is a job interview that also addresses themes such as: best practice marketing, the marketing profession, contemporary issues and continuous professional development.
Repeat Assessments
As above or combination thereof.
Indicative Syllabus
1. Professional Marketing (LO 1)
- Evaluate what is meant by professional marketing
- Synthesise professional codes of conduct and behaviour
- Debate the merits of professional representative bodies
- Assess standards of best practice
- Articulate the value of marketing as a profession
2. Relationship Marketing (LO 2)
- Analyse the costs and benefits of relationship marketing
- Evaluate the role of internal marketing
- Assess the importance of stakeholder relationship management
- Formulate a system for effective implementation of relationship marketing
- Critique the role of relationship management and professional practice
3. Continuous Professional Development (LO 3)
- Demonstrate knowledge of contemporary marketing issues
- Develop individual professional skills
- Critique the need for continuous professional development in marketing
- Demonstrate the ability to engage with continuous professional development
- Analyse the merits of professional recognition for the marketing discipline
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
100 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Oral Exam Job Interview and Feedback | Coursework Assessment | Oral Exam/Presentation | 60 % | Week 9 | 1,2,3 |
| 2 | Project Marketing in Practice | Coursework Assessment | Group Project | 40 % | Week 10 | |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Lecture | Lecture Theatre | In class lecture | 2 | Weekly | 2.00 |
| Independent Learning | UNKNOWN | Self directed learning | 4 | Weekly | 4.00 |
| Workshop / Seminar | Flat Classroom | Workshop | 1 | Weekly | 1.00 |
Total Full Time Average Weekly Learner Contact Time 3.00 Hours
Module Resources
Non ISBN Literary Resources
Professional Marketing Practice-Workbook
Journal Resources
Business Horizons
Harvard Business Review
Journal of Consumer Marketing
Marketing Intelligence and Planning
Qualitative Market Research: An International Journal
URL Resources
www.mii.ie
www.cim.co.uk
www.ama.org
www.bitc.ie
www.unglobalcompact.org
Other Resources
None
Additional Information
None