MKTG07105 2016 Events Project Management

   Demonstrate an awareness of applying event management in real life situations

 Develop a critical appreciation of applying event design and planning

Display practical knowledge of systems and processes of  event management and monitoring

     Interpret key concepts and applications of successful marketing of events

Analyse, interpret, monitor and recommend practical actions for the successful financial management of events

Assess innovations, trends and future development associated with practical event management

This is a practical subject. Students are placed in groups & work on the design, implementation & delivery of an event over the semester. The process is guided through mentoring from the lecturer & client for the event who may be an organisation/event manager.

Students can also set up their own event. 

   Continuous Assessment                                                                             100%

The subject is a practical application of the previous semester. Students will carry out a series of deliverables to gain marks within this subject.                                                                               

Student must shadow/volunteer at an event over the summer & write up a case study of the event design, implementation, delivery & post event analysis 

•1.    The Events Business                                                                                                    

• Apply an overview of events management  pertaining to real life event (1,2)
• Distinguish between typologies and characteristics of practical events(1,2,3)
• Demonstrate size and scope of the practical event (1,2,3,4)
• Inspect the structure of demand determinant for the event project(1,2,3)
• Examine the event project within an Irish context (1,2,3)                                                                                  
• Interpret the structure of the event project within the public, private and voluntary sectors (1, 2, and 3)
• Examine the third sector, committees and individuals who may be interested in collaboration on project (1, 2, and 3)
• Demonstrate legalities and insurance pertaining to the event project management (3)

2. The event planning process                                                                              

• Analyse the feasibility of the event project (1,2,3)
• Demonstrate the planning process for events- critical path analysis and Gantt charts  (3)
• Inspect attendee management for the event project (3)
• Debate demand and operational planning for the project (3)
• Examine risk and decision making for the event project (2,3)
• Implementation of the planning process(2,3,4)
• Manage the evaluation and monitoring of event as a project (3,5)

3. Logistics of event management                                                                           

• Examine the preparation for the event project ( 3,4,5,6)
• Use of logistics and support services, creating the ambience (3,4,5,6)
• Interpret principles and applications of event systems such as ticketing and reservations( 2,3,4,5,6)
• Design operational activities and programming( 4,5,6)
• Examine the roles of organizational manager and the team involved in the event (3,4,5,6)
• Interpret the factors influencing the number and type of staff (5,6)
• Relate risk management  and emergency services ( 3,4,5,6)
• Organise monitoring and evaluation for the event project ( 3,4,5,6)

4. Marketing for the events industry                                                                      

• Design marketing campaigns for a new event (4)
• Manage cooperative partnerships and strategic alliances (4)
• Examine the marketing event plan and lead timing for the project (4)
• Examine events and the location dynamic (3,4)
• Re launching  and redesigning campaigns for existing events(3,4)
• Examine entrepreneurship and innovative marketing techniques (3,4,5,6)

5. Financial management for events                                                                       

• Interpret the economics and evaluation of the event project (5,6)
• Inspect revenue and cost management for the event project (5,6)
• Examine approaches in financing the event -sponsorship and public funding applications(5,6)
• Examine the allocation of financial resources for the event project ( 5,6)
• Interpret I.T. Event management software and application for the event project ( 5,6)