MKTG06086 2021 Public Relations

This subject aims facilitate the learner's development of key communications and media competencies required to effectively perform a public relations role. The subject will investigate the professional role of the Public Relations Practitioner and introduce the key skills required to effectively perform a public relations role. On completion of this subject the student will be able to appreciate the function of public relations in a variety of contexts.

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the twenty-first century. Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on Public Relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory Public Relations modules at universities.

THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience--for you and your students. Here's how: Personalize Learning--MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking--Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students--An appealing visual design and real-world applications engage students in the material. Apply Ethics-- Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today. Support Instructors--Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed. Note: MyMySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205916783 / ValuePack ISBN-13: 9780205916788

All organizations- regardless of size, structure or nature of business are vulnerable to a crisis and one of the greatest vulnerabilities is the belief that it wont happen to us. No organization is immune: the threat and impact of a crisis applies equally to corporations, governments, charities and not-for-profit organizations, as well as institutions such as hospitals and schools. Crisis Proofing introduces readers to the concept of crisis proofing the corporation to help business executives and communication professionals recognize that a crisis is one of the greatest financial and reputational risks to an organization. It provides practical steps on what can be done to reduce the chances of a crisis and how to minimize the damage if a crisis should occur. The book explores the benefits and limitations of crisis proofing (and the cost of failing to crisis proof an organization), as well as some of the challenges and techniques for effective crisis proofing, such as the balance between fact and perception, how to navigate the legal minefield and how to manage potential crisis risks across borders.

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO modelPaid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of todays best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.

Cases in Public Relations Strategy, by Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding, draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, you will explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows you how to systematically evaluate and adapt to the needs of a particular clientwhether big or small, global or local, for-profit or nonprofitin order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give you the knowledge and skills you need for success in the field.

The intersection of issues and crises management with risk and reputation is one of the most dynamic and challenging areas of professional communication.Written by one of Australia's leading experts in issue and crisis management, this book introduces and examines each of these elements, and explores their relationship as an integrated model within the broader contexts of public relations, communication and management. It provides comprehensive analysis and discussion of theoretical perspectives and current field research, and introduces industry examples of best practice. Issue and Crisis Management equips students and practitioners with key knowledge and skills to manage the communication process within organisations, and inform strategic responses to issues and crises. Key featuresCase studies at the end of each chapter connect theory to practical examples from the Asia Pacific regionDiscussion of the role and impact of social media usage is incorporated throughoutKey points, activities and discussion questions support student learningIncludes a fully-worked example of a detailed issue management plan.

Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with todays more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships marry communications with technology more effectively, and become your organizations go-to resource on social technology decisions reflect social media realities throughout your policies and governance generate greater internal collaboration, eliminating silos once and for all listen to consumers conversations, and apply what youre learning build communications crisis plans you can implement at a moments notice develop profound new insights into how consumers construct and perceive their brand relationships.,. practice reputation management on steroids take the lead on identifying and applying metrics and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

In an era of fake news and diminishing trust, its time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today's PR professionals create persuasive messages with modern technologies while working in line with the industry's foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.

• Irish Marketing Journal
• Public Relations Review 
• Public Relations Journal 
• Journal of Communication Management 
• Public Relations Inquiry

www.prii.ie

www.prca.ie

www.prca.org

www.europeaninstitute.ie

www.cgi.ie

https://www.ipra.org

http://www.irishacademy.ie

https://www.prweek.com/

http://www.prdaily.com/

https://www.bulldogreporter.com/

http://www.gorkana.com/blog/

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