MKTG06064 2021 Creative Marketing Practice

Creative Marketing Practice

Creative Marketing Practice

MKTG06064

N/A %

MKTG - 0414 Marketing & Advertising

MKTS - Marketing, Tourism & Sport

06 - Level 6

05 - 05 Credits

Semester

€

2021 - Full Academic Year 2021-22

9999 - The End of Time

Aine Doherty

SG_BMKTG_B07 202000 Bachelor of Business in Marketing SG_BMARK_H08 202000 Bachelor of Business (Honours) in Marketing SG_BMKTG_B07 202200 Bachelor of Business in Marketing SG_BMARK_H08 202200 Bachelor of Business (Honours) in Marketing SG_BSALE_B07 202200 Bachelor of Business in Marketing and Sales SG_BINTE_H08 202200 Bachelor of Business (Honours) in International Marketing and Languages

The aim of this module is to develop students' key marketing skills. Students have the opportunity to work on real-time industry marketing issues through creative brainstorming, idea development and mentoring. The outcome will be that the individual will produce a portfolio of creative marketing exhibits that showcases their innovation and ability. This module also focuses on communicating ideas successfully.

100 %

Recommended Reading
2007-08-13 Managing Marketing Taylor & Francis
ISBN 0750668989 ISBN-13 9780750668989

The newly qualified manager may well be equipped with the skills of the What of marketing and management, but not know the How. The practicing marketer is well served with guides on strategy, mainly of the four minute plan variety, but poorly served in terms of basic advice on implementing the strategy and plans.

This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of-

*How the key areas of marketing knowledge can be made operationally effective
*How to make marketing practical and measurable
*A huge range of examples and vignettes illustrating best practice
*A truly international perspective

The book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory

Recommended Reading
Integrated Marketing Communications Southwestern
ISBN 1133191428 ISBN-13 9781133191421

Recommended Reading
2011-06-01 The Ultimate Small Business Marketing Book Filament Publishing
ISBN 1905493770 ISBN-13 9781905493777

This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more!

Recommended Reading
2015-12-05 Marketing Plan Template & Example: How to write a marketing plan CreateSpace Independent Publishing Platform
ISBN 1519712952 ISBN-13 9781519712950

Do you want to create a better marketing plan for your business which will ultimately result in better marketing and more customers for your business? If you do, then this book is for you. This book is written with entrepreneurs and small business owners in mind. If you are an entrepreneur or a small business owner, creating a marketing plan is very important because the better prepared you are, the better your marketing campaigns will do. In this book you get a marketing plan template and two examples of marketing plans. You also get practical advice on how to plan and fill out every section of a marketing plan document. Go ahead and get this book, and let's help you create better marketing plans which will improve your company's overall marketing success.

Required Reading
2012-02-28 Advertising Promotion and Other Aspects of Integrated Marketing Communications Cengage Learning
ISBN 1111580219 ISBN-13 9781111580216

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

•McKinsey

•Forbes

•Harvard Business Review

•American Marketing Association

•HubSpot

•Hootsuite

•Social Media Examiner

•Moz

•Ipsos MRBI

•Sprout Social

•WARC

•Smart Insights

•Digital Marketing Institute (Ireland)

•Failte Ireland

•Irish Times Archive

•Think with Google

•Quantcast