MKTG06061 2014 Dramaturgy for marketers
Full Title
Dramaturgy for marketers
Transcript Title
DFM
Code
MKTG06061
Attendance
N/A %
Subject Area
MKTG - Marketing
Department
MKTS - Marketing, Tourism & Sport
Level
06 - NFQ Level 6
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2014 - Full Academic Year 2014-15
End Term
9999 - The End of Time
Author(s)
Catherine McGuinn
Programme Membership
SG_BDIGI_B07 201400 Bachelor of Business in Digital Media Marketing
SG_BSALE_B07 201500 Bachelor of Business in Marketing and Sales
SG_BDIGI_B07 201800 Bachelor of Business in Digital Marketing
SG_BSALE_B07 201600 Bachelor of Business in Marketing and Sales
SG_BMARK_C06 201600 Higher Certificate in Business in Marketing
SG_BSALE_B07 201700 Bachelor of Business in Marketing and Sales
SG_BDIGI_B07 201900 Bachelor of Business in Digital Marketing
SG_BSALE_B07 201900 Bachelor of Business in Business in Marketing and Sales
SG_BSALE_B07 202100 Bachelor of Business in Business in Marketing and Sales
SG_BSALE_B07 202200 Bachelor of Business in Marketing and Sales
SG_BINTE_H08 202200 Bachelor of Business (Honours) in International Marketing and Languages
Description
The aim of this module is to develop the confidence and interpersonal skills of the learner. The student will also appreciate the analogy of theatre with a service business.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Demonstrate how drama can be used in customer experience management
2.
Show undertanding of how business atmospherics can borrow from theatre and performance
Teaching and Learning Strategies
Lectures integrated with workshops
Module Assessment Strategies
100% Continuous assessment
Repeat Assessments
100%Continuous assessment
Indicative Syllabus
Drama and performance
-Voice management
-Creativity
-Scripting
Theatre and experience
-Stage design
-Supporting fucntions
-Role of actors
-Audience interaction
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
100 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Role playing | Practical | Performance Evaluation | 50 % | Week 6 | 1 |
| 2 | Design and atmospherics | Project | Practical Evaluation | 50 % | Week 12 | 2 |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Lecture | Studio | Lectures | 4 | Weekly | 4.00 |
Total Full Time Average Weekly Learner Contact Time 4.00 Hours
Required & Recommended Book List
Recommended Reading
2007-12-15 Dramaturgy and Performance (Theatre and Performance Practices) Palgrave Macmillan
ISBN 1403996563 ISBN-13 9781403996565
2007-12-15 Dramaturgy and Performance (Theatre and Performance Practices) Palgrave Macmillan
ISBN 1403996563 ISBN-13 9781403996565
There is a growing interest in "dramaturgy" as a critical concept and as a practical process.The book outlines different perspectives on the terms "dramaturgy" and "the dramaturg" and aims to introduce both concept and practice to those encountering the subject for the first time. Using case studies drawn from contemporary practice and suggesting areas of further study, the authors provide a strong insight into contemporary debates and new directions for the future.
Recommended Reading
1999-04-01 The Experience Economy: Work Is Theater & Every Business a Stage Harvard Business School Press
ISBN 0875848192 ISBN-13 9780875848198
1999-04-01 The Experience Economy: Work Is Theater & Every Business a Stage Harvard Business School Press
ISBN 0875848192 ISBN-13 9780875848198
Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.