MGMT09036 2024 Client Management

Critically examine the idea of responsible client management and what that means for modern organisations.

Engage with the concept, and critically evaluate consumer buyer behaviour. 

Assess the role of Corporate Social Responsibility in a customer-centric business environment 

Explore the major theories of the digital ecosystem and its impact on organisations.

Critically examine and demonstrate an understanding of the value chain and how value can be ethically captured and created in today's business environment.

Evaluate the sources of creativity and innovation present in an organisation. 

Students will engage in live online lectures, case studies, student blogs,  student communities of practice, and guest lecturing. Students will be consulted on what supports their engagement, and this will be incorporated into the teaching, learning and assessment strategy. Students will also benefit from post-delivery support. 

There are three assessment components to this module.

Feasibility Study -40%:  Students will explore the potential introduction of new products and services to a relevant market and make evidence-informed and evidence-based decisions. The goal is to provide predictive analytics to guide the next steps for marketing, sales, and product development. They will follow a designated and staged process to undertake the study.
Students will review available reports, literature, and other available sources to inform their decision. The assessment benefits from and complements the learning in all previous modules, e.g., Financial Management and understanding is a key component of a feasibility study. Word count approx. 2,500

Marketing Plan—50%: Based on the outcome of the Feasibility study, students will develop a socially aware and ethical marketing plan to consider how best to bring about the change. The word count is approximately 2,000.

Student Blog—10%: Students will engage weekly with their community of practice in a student blog. They will review and comment on the reading and share new, evidence-informed information relevant to the topic discussed. 

Repeat assessment(s) will be set based on failed components and may include some or all of the following:

Feasibility Study -40%: Students will explore the potential introduction of new products and services to a relevant market and make evidence-informed and evidence-based decisions. The goal is to provide predictive analytics to guide the next steps for marketing, sales, and product development. They will follow a designated and staged process to undertake the study.
Students will review available reports, literature, and other available sources to inform their decision. The assessment benefits from and complements the learning in all previous modules, e.g., Financial Management and understanding is a key component of a feasibility study. Word count approx. 2,500

Marketing Plan—50%: Based on the outcome of the Feasibility study, students will develop a socially aware and ethical marketing plan to consider how best to bring about the change. The word count is approximately 2,000.

1) Critically examine the idea of responsible client management and what that means for modern organisations.

Students will examine what they understand by client management and how this ideology has evolved over time. Students will explore the challenges and opportunities of safeguarding the relationship between a business and its stakeholders and the importance of positive interactions and relationships in support of enhanced customer experiences and quality service and product provision.

2) Engage with the concept and critically evaluate consumer buyer behaviour.

Students will explore the topic of consumer buyer behaviour and its influence on existing and future organisations. Built around the decision-making process, the learner will examine both micro and macro factors that impact consumer behaviour, including such areas as perception, learning and memory, attitudes, groups, social class and culture, and media, providing students with insight into the factors and processes that lead to purchase and consumption decisions. 

 3)  Assess the role of Corporate Social Responsibility in a customer-centric business environment.

Students will develop an understanding of corporate social responsibility (CSR) and sustainability informed by ethical theory and stakeholder perspectives. Students will have the opportunity to reflect on key issues that are raised by stakeholder groups, such as shareholder activism; socially responsible investment; employment discrimination; working conditions; ethical issues in marketing; management; consumer protection etc They will consider how organisations display this responsibility within their practices and examine how to instil this culture and practice within all organisational practices.

4) Explore the major theories of the digital ecosystem and its impact on organisations.

Students will review the digital ecosystems and the major players who support this ecosystem. They will examine digital ecosystem theories and determine their relevance to today's dynamic marketplaces.  Students will also reflect on the implications for competitive strategy when business environments are framed as digital ecosystems.

5) Critically examine and demonstrate an understanding of the value chain and how value can be ethically captured and created in today's business environment.

Guided by the Business Model Canvas, learners will critically evaluate various types of business models that organisations can use to capture and create value. They will also reflect on the importance of ethical governance and strategic practice in capturing and developing value within organisations and how that brings both challenges and opportunities within organisations.

6) Evaluate the sources of creativity and innovation present in an organisation.

Students will get the opportunity to identify the importance of innovation as a necessary capability for future organisations and leaders. Learners will also be introduced to the mindsets, skills and practical tools necessary to develop a creative leadership practice that cultivates a flourishing culture of creativity and innovation in the workplace. Learners will also explore their personal strengths, weaknesses, mindsets and values as creative, innovative leaders working in any. sector.