MGMT08041 2022 Business Strategy 2
Full Title
Business Strategy 2
Transcript Title
Business Strategy 2
Code
MGMT08041
Attendance
N/A %
Subject Area
MGMT - Management
Department
BUS - Business
Level
08 - NFQ Level 8
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
Aileen Brennan, Paul McWeeney
Programme Membership
SG_BFINV_K08 202200 Bachelor of Business (Honours) in Business with Finance and Investment (Add-on)
SG_BBMTS_K08 202200 Bachelor of Business (Honours) in Business with Marketing (Add on)
SG_BGENE_K08 202200 Bachelor of Business (Honours) in General Business (Add-on)
SG_BHRMS_K08 202200 Bachelor of Business (Honours) in Business with Human Resource Managment (Add-on)
SG_BFINA_H08 202200 Bachelor of Business (Honours) in Finance and Investment
SG_BINTE_H08 202200 Bachelor of Business (Honours) in International Marketing and Languages
SG_BMARK_H08 202200 Bachelor of Business (Honours) in Marketing
SG_BTOUR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management
SG_BTOUR_K08 202200 Bachelor of Business (Honours) in Tourism with Event Management (Add-on)
SG_BTOTR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management
SG_BTEVM_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management
Description
The primary aim will be to build upon the business strategy 1 module and further develop the learner’s appreciation of strategic thinking and application. The objective will be to place the learner at the vanguard of strategic thought that shapes the behaviour of the modern organisation. This module will provide a detailed, comprehensive and in-depth treatment of business strategy, covering key questions about contemporary organisations operating in both the private and public sectors. Such an approach enables the learner derive maximum value from the teaching and learning of business strategy through the provision of concepts and analytical frameworks. This pedagogical process will encourage development of critical appraisal skills as the learner develops an integrated view of the organisation and the operating environment.
It will explore how organisations add value to their assets through the effective implementation of plans and investigate the shifting economic fortunes of global organisations after an extremely challenging period, the rapid adoption of subjects like environmental sustainability, data analytics, technology, emerging media platforms and the increasing power of particular economies in the developed world.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Provide comprehensive coverage of the directional growth strategies including organic development, mergers and acquisitions and strategic alliances
2.
Explore evaluative, control and implementation approaches in the main areas of strategic management and the decision-making process and how they assist organisations add value to their assets through the development of effective strategy
3.
Appreciate the significance of core areas like corporate governance, ethical behaviour, social responsibility and green sustainability
4.
Investigate both rational and creative approaches to maintaining an entrepreneurial and innovative culture through the development of effective programmes
5.
Understand referred to online material with a strategic emphasis from academic journals and magazines
Teaching and Learning Strategies
(Hold down CTRL and click on link to access)
Teaching and Learning Strategies IT Sligo CELT page
Consider each learning outcome and how it can be achieved through your teaching, influencing the learning of students. The following list may help you think of strategies to support your students’ learning:
Academic Writing Tutorial
Accessible course material
Active Learning
Brainstorming
Buzz Groups
Case studies
Consider diverse learning abilities
Debate
Discussions
Fieldtrips
Flipped classroom
Inclusive teaching
Integrate prior knowledge
Interactive
Laboratory Work
Lectures
Modelling
One-minute essay
Peer-review
Planning
Problem Solving
Reading
Reflect
Research
Short Quizzes
Silent reflection
Simulation
Specified learning activities
Team teaching
Tutorials
Use of Moodle as a repository
Workshops
Module Assessment Strategies
(Hold down CTRL and click on link to access)
Types of assessment:
Examination
Case Studies
Essays
Interviews (Oral Examinations)
Laboratory work
Multi-Choice Questions
Open Book Examination
Paper
Portfolio (or Reflective Diaries)
Podcasts
Poster (or Infographic)
Practicals
Programming (Code and Video)
Questionnaire
Video animation
Video (or Presentation)
Guidance on the assessment methods above and how to ensure equity to all students can be found in the article Don’t Panic: The Hitch-hikers Guide to Alternative Assessment.
Valuable guidance to all assessment and feedback can be found on the IT Sligo CELT Moodle Page
Repeat Assessments
Assignment or exam.
Indicative Syllabus
1. Corporate Strategy and Diversification
- Strategies for direction – growth, stability and retrenchment (or market development or penetration, product (NPD) and service development, conglomerate diversification)
- Diversification drivers and vertical integration
- Corporate parenting and nurturing component businesses
- Critical reflection – case studies and examples
- Recommended readings
2. Entrepreneurship, Innovation and Imitators
- Entrepreneurial behaviour – imagination, ideas, invention, innovation and learning
- Innovation dilemmas – push v pull, product v process, open v closed, tech. v model
- Diffusion of an innovation – pace, S-curve, first mover advantage or fast follower?
- Social entrepreneurship and enterprises - theory and practice……case studies
- Recommended readings
3. Mergers, Acquisitions and Strategic Alliances
- Strategies for creating a competitive advantage
- Growth through Organic development
- Mergers and Acquisitions
- Developing successful strategic alliances
- Comparing the various approaches
- Recommended readings
4. Leadership and Strategic Change – ‘Game Changing Management’
- Importance of leadership to strategic change – roles and styles
- The change kaleidoscope and Forcefield analysis
- Developing internal change management programmes and types of strategic change – adaption, reconstruction (turnaround), revolution and evolution
- Levers for and types of strategic change – ‘Who wants change’ and ‘Who really wants to change’…difference between ‘wanting change’ and ‘being prepared to change’
- Recommended readings
5. Ethics, Social Responsibility, Sustainability and Strategy
- What we mean by ethical standards in business? Impact upon strategic task design
- Drivers of bad practice and unethical business behaviour in the modern organisation
- The business case for social responsibility and environmentally sustainable practice
- Green strategy: stakeholders and organisational purpose
- Recommended readings and case study examples
6. The Practice of Strategy
- Key strategists and the activities of everyday ‘strategizing’
- Communication and issue-selling
- Methodologies – workshops, projects, hypothesis testing and case studies
- Critical reflections – case studies and examples
7. Developing and Evaluating Strategies
- Organisational performance measures and analysis
- Acceptability and feasibility of plan
- Deliberate formal and ‘emergent strategy’ development
- Strategy development in different contexts
- Recommended readings and case study examples
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
30 %
End of Semester / Year Formal Exam
70 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Case Study, In-Depth Report or Strategic Analysis | Project | Assignment | 20 % | Week 7 | 1,2,3 |
| 2 | Research Presentation and Interview | Formative | Assessment | - % | OnGoing | 3,4 |
End of Semester / Year Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | End of Semester Exam | Final Exam | Closed Book Exam | 70 % | Week 15 | 1,2,3,4,5 |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Lecture | Lecture Theatre | In Class Learning | 3 | Weekly | 3.00 |
| Group Learning | Flat Classroom | Discussion and Research Analysis | 1 | Weekly | 1.00 |
Total Full Time Average Weekly Learner Contact Time 4.00 Hours
Required & Recommended Book List
Required Reading
2019 Johnson
ISBN 1292282452 ISBN-13 9781292282459
2019 Johnson
ISBN 1292282452 ISBN-13 9781292282459
"We are delighted to offer this twelfth edition of Exploring Strategy. With sales of previous editions now well over one million worldwide, we believe we have a tried and tested product. Yet the strategy field is constantly changing. For this edition, therefore, we have thoroughly refreshed all chapters, with new concepts, new cases and new examples throughout. Here we would like to highlight three principal changes, while recalling some of the classic features of the book"--
Recommended Reading
2021-06-07 Strategic Management Sage Publications Limited
ISBN 1529758246 ISBN-13 9781529758245
2021-06-07 Strategic Management Sage Publications Limited
ISBN 1529758246 ISBN-13 9781529758245
New to SAGE, the 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, that explores the key concepts within a clear and logical structure. Lynch guides students through 19 chapters, with updated case studies and pedagogy to support the modern business and management student from start to finish. Including: - Learning Outcomes - Case Studies, Strategy Cases & Exhibits - Key Strategic Principles & Definitions - Strategic Project Guide - Critical Reflection & Summary - Questions - Further Reading, Notes & References Continuous contrast between prescriptive and emergent views of strategy highlights the key debates within the discipline, whilst an emphasis on practice throughout the book encourages students to turn theory into practice
Recommended Reading
2021-01-19 ISE Crafting and Executing Strategy: the Quest for Competitive Advantage: Concepts and Cases
ISBN 1265028249 ISBN-13 9781265028244
2021-01-19 ISE Crafting and Executing Strategy: the Quest for Competitive Advantage: Concepts and Cases
ISBN 1265028249 ISBN-13 9781265028244
Recommended Reading
2019 Strategic Management
ISBN 0135203694 ISBN-13 9780135203699
2019 Strategic Management
ISBN 0135203694 ISBN-13 9780135203699
Recommended Reading
2018-07-24 Strategic Management and Competitive Advantage
ISBN 1292258047 ISBN-13 9781292258041
2018-07-24 Strategic Management and Competitive Advantage
ISBN 1292258047 ISBN-13 9781292258041
Recommended Reading
2017-11-21 Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition Pearson Higher Education
ISBN 129222729X ISBN-13 9781292227290
2017-11-21 Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition Pearson Higher Education
ISBN 129222729X ISBN-13 9781292227290
For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on global strategy. Pearson MyLabTM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Required Reading
2016-12-22 Exploring Strategy Text and Cases
ISBN 1292145129 ISBN-13 9781292145129
2016-12-22 Exploring Strategy Text and Cases
ISBN 1292145129 ISBN-13 9781292145129
With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.
Recommended Reading
1998-06-01 Competitive Strategy Free Press
ISBN 0684841487 ISBN-13 9780684841489
1998-06-01 Competitive Strategy Free Press
ISBN 0684841487 ISBN-13 9780684841489
Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicitylike all great breakthroughsPorters analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategieslowest cost, differentiation, and focuswhich bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porters rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
Module Resources
Non ISBN Literary Resources
Journal Resources
|
Academy of Management Review Bloomberg Business Horizons Californian Management Review Corporate Responsibility Journal Emerald, Factfinder, Infotrac Onefile, Infotrac Newspaper and Science Direct Harvard Business Review Journal of Change Management Long Range Planning Management Decision MIT Sloan Management Review Strategic Management Journal Financial Times Archives Sunday Business Post Archives |
|
The European Case Clearing Centre |
URL Resources
Multiple Links and relevant URL's for content to be provided in class and group sessions.
Other Resources
Additional Information