MGMT08041 2022 Business Strategy 2

General Details

Full Title
Business Strategy 2
Transcript Title
Business Strategy 2
N/A %
Subject Area
MGMT - Management
BUS - Business
08 - NFQ Level 8
05 - 05 Credits
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Aileen Brennan, Paul McWeeney
Programme Membership
SG_BFINV_K08 202200 Bachelor of Business (Honours) in Business with Finance and Investment (Add-on) SG_BBMTS_K08 202200 Bachelor of Business (Honours) in Business with Marketing (Add on) SG_BGENE_K08 202200 Bachelor of Business (Honours) in General Business (Add-on) SG_BHRMS_K08 202200 Bachelor of Business (Honours) in Business with Human Resource Managment (Add-on) SG_BFINA_H08 202200 Bachelor of Business (Honours) in Finance and Investment SG_BINTE_H08 202200 Bachelor of Business (Honours) in International Marketing and Languages SG_BMARK_H08 202200 Bachelor of Business (Honours) in Marketing SG_BTOUR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management SG_BTOUR_K08 202200 Bachelor of Business (Honours) in Tourism with Event Management (Add-on) SG_BTOTR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management SG_BTEVM_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management

The primary aim will be to build upon the business strategy 1 module and further develop the learner’s appreciation of strategic thinking and application. The objective will be to place the learner at the vanguard of strategic thought that shapes the behaviour of the modern organisation. This module will provide a detailed, comprehensive and in-depth treatment of business strategy, covering key questions about contemporary organisations operating in both the private and public sectors. Such an approach enables the learner derive maximum value from the teaching and learning of business strategy through the provision of concepts and analytical frameworks. This pedagogical process will encourage development of critical appraisal skills as the learner develops an integrated view of the organisation and the operating environment.

It will explore how organisations add value to their assets through the effective implementation of plans and investigate the shifting economic fortunes of global organisations after an extremely challenging period, the rapid adoption of subjects like environmental sustainability, data analytics, technology, emerging media platforms and the increasing power of particular economies in the developed world.

Learning Outcomes

On completion of this module the learner will/should be able to;


Provide comprehensive coverage of the directional growth strategies including organic development, mergers and acquisitions and strategic alliances


Explore evaluative, control and implementation approaches in the main areas of strategic management and the decision-making process and how they assist organisations add value to their assets through the development  of effective strategy


Appreciate the significance of core areas like corporate governance, ethical behaviour, social responsibility and green sustainability


Investigate both rational and creative approaches to maintaining an entrepreneurial and innovative culture  through the development of effective programmes


Understand referred to online material with a strategic emphasis from academic journals and magazines

Teaching and Learning Strategies

(Hold down CTRL and click on link to access)

Teaching and Learning Strategies IT Sligo CELT page

Consider each learning outcome and how it can be achieved through your teaching, influencing the learning of students. The following list may help you think of strategies to support your students’ learning:

Academic Writing Tutorial

Accessible course material

Active Learning


Buzz Groups

Case studies

Consider diverse learning abilities



Enquiry-based learning

Feedback Loop


Flipped classroom

Group work

Inclusive teaching

Integrate prior knowledge


Laboratory Work



One-minute essay




Problem Solving




Short Quizzes

Silent reflection


Specified learning activities

Team teaching



Use of Moodle as a repository


Module Assessment Strategies

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Types of assessment:


Case Studies


Interviews (Oral Examinations)

Laboratory work

Multi-Choice Questions

Open Book Examination


Portfolio (or Reflective Diaries)


Poster (or Infographic)


Programming (Code and Video)


Video animation

Video (or Presentation)

Guidance on the assessment methods above and how to ensure equity to all students can be found in the article Don’t Panic: The Hitch-hikers Guide to Alternative Assessment.

Valuable guidance to all assessment and feedback can be found on the IT Sligo CELT Moodle Page

Tips for incorporating flexibility into assessments

Repeat Assessments

Assignment or exam.

Indicative Syllabus

1.   Corporate Strategy and Diversification

  • Strategies for direction – growth, stability and retrenchment (or market development or penetration, product (NPD) and service development, conglomerate diversification)
  • Diversification drivers and vertical integration
  • Corporate parenting and nurturing component businesses
  • Critical reflection – case studies and examples
  • Recommended readings

2.   Entrepreneurship, Innovation and Imitators

  • Entrepreneurial behaviour – imagination, ideas, invention, innovation and learning
  • Innovation dilemmas – push v pull, product v process, open v closed, tech. v model
  • Diffusion of an innovation – pace, S-curve, first mover advantage or fast follower?
  • Social entrepreneurship and enterprises - theory and practice……case studies
  • Recommended readings

3.  Mergers, Acquisitions and Strategic Alliances

  • Strategies for creating a competitive advantage
  • Growth through Organic development
  • Mergers and Acquisitions
  • Developing successful strategic alliances
  • Comparing the various approaches
  • Recommended readings

4.   Leadership and Strategic Change – ‘Game Changing Management’

  • Importance of leadership to strategic change – roles and styles
  • The change kaleidoscope and Forcefield analysis
  • Developing internal change management programmes and types of strategic change – adaption, reconstruction (turnaround), revolution and evolution
  • Levers for and types of strategic change – ‘Who wants change’ and ‘Who really wants to change’…difference between ‘wanting change’ and ‘being prepared to change’
  • Recommended readings

5.  Ethics, Social Responsibility, Sustainability and Strategy

  • What we mean by ethical standards in business? Impact upon strategic task design
  • Drivers of bad practice and unethical business behaviour in the modern organisation
  • The business case for social responsibility and environmentally sustainable practice
  • Green strategy: stakeholders and organisational purpose
  • Recommended readings and case study examples

6.  The Practice of Strategy

  • Key strategists and the activities of everyday ‘strategizing’
  • Communication and issue-selling
  • Methodologies – workshops, projects, hypothesis testing and case studies
  • Critical reflections – case studies and examples

7.  Developing and Evaluating Strategies

  • Organisational performance measures and analysis
  • Acceptability and feasibility of plan
  • Deliberate formal and ‘emergent strategy’ development
  • Strategy development in different contexts
  • Recommended readings and case study examples

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
30 %
End of Semester / Year Formal Exam
70 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Case Study, In-Depth Report or Strategic Analysis Project Assignment 20 % Week 7 1,2,3
2 Research Presentation and Interview Formative Assessment - % OnGoing 3,4

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 End of Semester Exam Final Exam Closed Book Exam 70 % Week 15 1,2,3,4,5

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Lecture Theatre In Class Learning 3 Weekly 3.00
Group Learning Flat Classroom Discussion and Research Analysis 1 Weekly 1.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Recommended Reading
1998-06-01 Competitive Strategy Free Press
ISBN 0684841487 ISBN-13 9780684841489

Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicitylike all great breakthroughsPorters analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategieslowest cost, differentiation, and focuswhich bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porters rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

Recommended Reading
2017-11-21 Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition Pearson Higher Education
ISBN 129222729X ISBN-13 9781292227290

For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on global strategy. Pearson MyLabTM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Required Reading
2016-12-22 Exploring Strategy Text and Cases
ISBN 1292145129 ISBN-13 9781292145129

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.

Recommended Reading
2021-01-19 ISE Crafting and Executing Strategy: the Quest for Competitive Advantage: Concepts and Cases
ISBN 1265028249 ISBN-13 9781265028244
Required Reading
2019 Johnson
ISBN 1292282452 ISBN-13 9781292282459

"We are delighted to offer this twelfth edition of Exploring Strategy. With sales of previous editions now well over one million worldwide, we believe we have a tried and tested product. Yet the strategy field is constantly changing. For this edition, therefore, we have thoroughly refreshed all chapters, with new concepts, new cases and new examples throughout. Here we would like to highlight three principal changes, while recalling some of the classic features of the book"--

Recommended Reading
2021-06-07 Strategic Management Sage Publications Limited
ISBN 1529758246 ISBN-13 9781529758245

New to SAGE, the 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, that explores the key concepts within a clear and logical structure. Lynch guides students through 19 chapters, with updated case studies and pedagogy to support the modern business and management student from start to finish. Including: - Learning Outcomes - Case Studies, Strategy Cases & Exhibits - Key Strategic Principles & Definitions - Strategic Project Guide - Critical Reflection & Summary - Questions - Further Reading, Notes & References Continuous contrast between prescriptive and emergent views of strategy highlights the key debates within the discipline, whilst an emphasis on practice throughout the book encourages students to turn theory into practice

Recommended Reading
2019 Strategic Management
ISBN 0135203694 ISBN-13 9780135203699
Recommended Reading
2018-07-24 Strategic Management and Competitive Advantage
ISBN 1292258047 ISBN-13 9781292258041

Module Resources

Non ISBN Literary Resources
Journal Resources

Academy of Management Review


Business Horizons

Californian Management Review

Corporate Responsibility Journal

Emerald, Factfinder, Infotrac Onefile, Infotrac Newspaper and Science Direct

Harvard Business Review

Journal of Change Management

Long Range Planning

Management Decision

MIT Sloan Management Review

Strategic Management Journal

Financial Times Archives

Sunday Business Post Archives

The European Case Clearing Centre

URL Resources

Multiple Links and relevant URL's for content to be provided in class and group sessions.

Other Resources
Additional Information