MGMT08030 2022 Strategic Management 2

General Details

Full Title
Strategic Management 2
Transcript Title
Strategic Management 2
N/A %
Subject Area
MGMT - Management
BUS - Business
08 - NFQ Level 8
05 - 05 Credits
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Mary McGuckin, Aileen Brennan
Programme Membership
SG_BACCO_H08 202200 Bachelor of Arts (Honours) in Accounting SG_BBUSI_H08 202200 Bachelor of Business (Honours) in Business SG_BACCO_K08 202200 Bachelor of Business (Honours) in Business with Accounting (Add-on)

This objective of this module is to build upon the theory introduced in Strategic Management 1 and further develop the learner’s appreciation of strategic thinking and application. It aims to provide the student with the skills and knowledge required to demonstrate an in-depth understanding of the key issues involved in strategy development, evaluation and implementation. The pedagogical process will encourage the development of critical appraisal and effective decision-making skills as the learner identifies how organisations increase the value of their assets using relevant ESG criteria through the design of agile and sustainable strategies.

Learning Outcomes

On completion of this module the learner will/should be able to;


Evaluate the strategic options available to an organisation based on an analysis of its strategic position.


Comprehend business-level, corporate and diversification strategies through case studies and real-life illustrations.


Appraise various directional growth strategies including organic development, mergers, acquisitions and strategic alliances as well as specific internationalisation options.


Apply evaluation and selection models techniques required for effective strategic decision-making.


Critically assess the importance of environmental, social and governance (ESG) criteria and mechanisms in effective strategy implementation.

Teaching and Learning Strategies

Pedagogical approach to comprise of lectures, tutorials and independent learning

Teaching and learning approach will be through the provision of key concepts, theory and analytical frameworks.  This will require critical reflections involving case studies and real-life illustrations.

Students are expected to refer to relevant published and online material including academic journal articles, websites, podcasts, videos, case studies, company/sectoral exhibits and illustrations, market intelligence reports in addition to published industry trends and insights. 


Module Assessment Strategies

Terminal examination at end of semester

Project - industry assignment or case study (report and presentation)

Repeat Assessments

Repeat procedure to consist of an written exam and/or continuous assessment, as required.

Indicative Syllabus

1. Developing Business-Level Strategy

  • Porter's generic strategies (cost leadership, differentiation, focus, hybrid)
  • The strategy clock
  • New business models 


2. Corporate Strategy and Diversification

  • Strategies for direction – growth, stability and retrenchment
  • Diversification drivers and vertical integration
  • The corporate parent


3. Strategic Options for Growth

  • Strategies for crafting a competitive advantage
  • Organic development
  • Mergers, Acquisitions and Strategic Alliances 
  • Internationalisation options


4. Evaluating Selected Strategies

  • Organisational performance measures and analysis
  • Acceptability and feasibility of plan
  • Deliberate formal and ‘emergent strategy’ development
  • Strategy development in different contexts


5. Corporate Governance, ESG & Strategic Leadership

  • Corporate governance - definitions, elements and benefits  
  • Importance of ESG Goals & Targets
  • The business case for social responsibility and environmentally sustainable practice
  • Leading strategic change



Coursework & Assessment Breakdown

Coursework & Continuous Assessment
30 %
End of Semester / Year Formal Exam
70 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Case Study or Industry Assignment Project Written Report 20 % Week 10 1,2,3,4,5
2 Presentation Project Oral Exam 10 % Week 12 1,2,3,4,5

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Final Exam Closed Book Exam 70 % End of Semester 1,2,3,4,5

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Lecture Theatre Class based instruction 3 Weekly 3.00
Tutorial Flat Classroom Class based instruction and team-based project work 1 Weekly 1.00
Independent Learning Not Specified Self directed learning 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Required Reading
2019 Johnson
ISBN 1292282452 ISBN-13 9781292282459

"We are delighted to offer this twelfth edition of Exploring Strategy. With sales of previous editions now well over one million worldwide, we believe we have a tried and tested product. Yet the strategy field is constantly changing. For this edition, therefore, we have thoroughly refreshed all chapters, with new concepts, new cases and new examples throughout. Here we would like to highlight three principal changes, while recalling some of the classic features of the book"--

Recommended Reading
2021-06-07 Strategic Management Sage Publications Limited
ISBN 1529758246 ISBN-13 9781529758245

New to SAGE, the 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, that explores the key concepts within a clear and logical structure. Lynch guides students through 19 chapters, with updated case studies and pedagogy to support the modern business and management student from start to finish. Including: - Learning Outcomes - Case Studies, Strategy Cases & Exhibits - Key Strategic Principles & Definitions - Strategic Project Guide - Critical Reflection & Summary - Questions - Further Reading, Notes & References Continuous contrast between prescriptive and emergent views of strategy highlights the key debates within the discipline, whilst an emphasis on practice throughout the book encourages students to turn theory into practice

Recommended Reading
2019-01-24 ISE Crafting & Executing Strategy: Concepts and Cases
ISBN 1260565742 ISBN-13 9781260565744

Crafting & Executing Strategy: Concepts and Cases provides a mainstream, balanced treatment of the latest developments in the theory and practice of strategy. Emphasis on a company's strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities. Improve student learning outcomes using Connect - our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

Recommended Reading
2017-11-21 Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition Pearson Higher Education
ISBN 129222729X ISBN-13 9781292227290

For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on global strategy. Pearson MyLabTM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Recommended Reading
2012-05-23 Strategy and Strategists Oxford University Press
ISBN 0199219710 ISBN-13 9780199219711

Strategy and Strategists provides an illuminating exploration of strategy and its implications for business. Adopting a critical and reflective approach, the authors guide the reader through the complexities of strategy, clearly presenting the conflicting viewpoints and arguments in this exciting and fast-moving field.

Business examples throughout the text elucidate strategy theory, providing future managers and executives with the awareness and knowledge necessary to test perspectives and draw their own conclusions. Linking literature to contemporary developments, this engaging textbook is invaluable reading for all students of strategy.

Online Resource Center:

For Lecturers:

PowerPoint Slides
Teaching notes for mini-cases and end of chapter cases
Guide to answering questions on readings
Answers to discussion questions
Sample examination questions
All figures from the book

For Students:

Multiple choice questions
Updates to the case studies
Annotated weblinks
Guidance to further readings

Recommended Reading
ISBN 1912350327 ISBN-13 9781912350322
Recommended Reading
2019-01-02 Strategic Management
ISBN 0135192226 ISBN-13 9780135192221

Recommended Reading
ISBN 1912350149 ISBN-13 9781912350148

Module Resources

Non ISBN Literary Resources
Journal Resources

Academy of Management Review


Business Horizons

Californian Management Review

Corporate Responsibility Journal

Harvard Business Review

Journal of Change Management

Long Range Planning

Management Decision

MIT Sloan Management Review

Strategic Management Journal

Financial Times Archives

Sunday Business Post Archives

URL Resources

Students should refer to Emerald Insights, Business Source Complete, Academic Search Complete, Regional Business News and Science Direct on:

Databases – Yeats Library (


Office of the Director of Corporate Enforcement > Company Law & You > Corporate Governance (

Other Resources

Visiting practitioners from industry.


Additional Information