MGMT07067 2022 Social Media & Digital Content
Full Title
Social Media & Digital Content
Transcript Title
Social Media &Digital Content
Code
MGMT07067
Attendance
N/A %
Subject Area
MGMT - Management
Department
BUS - Business
Level
07 - NFQ Level 7
Credit
10 - 10 Credits
Duration
Semester
Fee
€
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
Siobhain O'Connor, Susan Leonard, Aileen Brennan
Programme Membership
SG_BMAAP_J07 202200 Bachelor of Business in Management Applications (Add-on)
Description
The module will provide learners with a collection of resources to create and implement a Digital and Social Media Strategy for a business. The module will also enable learners to develop skills in Digital Media and Digital Marketing using Industry Standard Software, while also addressing the legal and ethical issues related to social and digital media for business.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Construct and present a Digital and Social Media Strategy Plan for a Business
2.
Devise, construct and publish content using industry standard software
3.
Defend and apply the principles of design to projects
4.
Articulate the value of integrated marketing campaigns across SEO, Paid Search, Social, Mobile, Email, Display Media
5.
Analyse and measure your online presence to continuously develop and improve your digital and social media presence.
Teaching and Learning Strategies
The module will use a combination of teaching methods including lectures, in-class discussions, practical demonstrations, presentations, guest speakers and readings used to improve student learning
Module Assessment Strategies
100% Continually Assessed using a combination of assessments methods such as MCQ, practical assessments, podcasts, video/or presentations
Repeat Assessments
The students are required to repeat any failed element if they fail overall
Indicative Syllabus
Introduction to Social Media
- Introduction to Social Media relating to design and executing an effective digital and social media strategy plan, and how to use the different Social Media Channels to reach your customers
Digital Media Content
- Create, produce, and distribute visually appealing, easy to navigate and engaging material to promote online and offline, using Industry Standard Software
Principles of Design
- Defend and apply creative decisions made pertaining to assignments
Digital Marketing
- Applying the fundamentals of digital marketing to enhance your digital marketing presence in business
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
100 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Digital Media Project | Coursework Assessment | Individual Project | 25 % | Week 5 | 2,3 |
| 2 | Digital Marketing Project | Coursework Assessment | Individual Project | 25 % | Week 10 | 2,3 |
| 3 | MCQ | Coursework Assessment | Multiple Choice/Short Answer Test | 10 % | OnGoing | 1,4,5 |
| 4 | Digital & Social Media Strategy Plan & Presentation | Coursework Assessment | Group Project | 40 % | End of Semester | 1,4,5 |
Online Learning Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Lecture | Online | Lecture/Practical/Tutorial | 2 | Weekly | 2.00 |
| Independent Learning | Online | Independent Learning | 4 | Weekly | 4.00 |
Total Online Learning Average Weekly Learner Contact Time 2.00 Hours
Module Resources
Non ISBN Literary Resources
McGruer, D., (2020) Dynamic Digital Marketing: Master the World of Online and Social Media
McDonald, J., (2016). Social Media Marketing Workbook: How to Use Social Media for Business. . CreateSpace Independent Publishing Platform. ISBN 1517380235 ISBN-13 9781517380236
Journal Resources
URL Resources
www.smartinsights.com
Other Resources
Additional Information