MGMT06048 2019 Creativity, Innovation and Entrepreneurship
Full Title
Creativity, Innovation and Entrepreneurship
Transcript Title
Creativity, Innovation and Ent
Code
MGMT06048
Attendance
N/A %
Subject Area
MGMT - 0413 Management & Admin
Department
MECT - Mechatronics
Level
06 - Level 6
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2019 - Full Academic Year 2019-20
End Term
9999 - The End of Time
Author(s)
Diane O'Brien, Louise O'Gorman, Donal Lyons
Programme Membership
SG_EELCO_B07 201900 Bachelor of Engineering in Engineering in Electronic and Computing
SG_EMTRN_B07 201900 Bachelor of Engineering in Mechatronic Engineering
SG_EMTRN_C06 201900 Higher Certificate in Engineering in Mechatronic Engineering
SG_EELCO_C06 201900 Higher Certificate in Engineering in Electronic and Computing
SG_EELCO_B07 202200 Bachelor of Engineering in Electronic and Computing
SG_EMTRN_B07 202300 Bachelor of Engineering in Mechatronic Engineering
Description
This module is designed to develop key Professional Transferable Skills (PTS) such as creativity, innovation and entrepreneurship - the ability to think creatively and to see and exploit the business opportunity. Speakers from Industry and Government agencies (Enterprise Ireland) will be invited to present to the students.
The student will also be equipped with the skills to successfully implement a job search plan and to perform at interview. Websites such as Linkedin will be reviewed and students will have an opportunity to generate their profile.
The module will take a potential entrepreneur through the whole process of starting a business, from first thoughts about the business idea to the practicalities of start-up. The student will be required to work on a technical idea from their engineering discipline generate new business ideas and from that develop a new Business Plan for a start-up company.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Identify and apply the steps used in the creative process
2.
Generate innovative ideas / inventions in the students specific field of engineering and translate into a product or service that adds value and for which customers will pay.
3.
Generate financial statements, operating budgets and break-even analysis.
4.
Prepare a business plan presentation using appropriate software tools for a new manufacturing or service business.
5.
Present ('Pitch') the business plan as a formal presentaion
Teaching and Learning Strategies
.
Module Assessment Strategies
Business Plan Assessment Criteria
1) Project Concept - is the proposed product/service innovative or an import substitution. Is it feasible and is there a market for it?
2) Planning and Projections - has the market been thoroughly researched and potential competitors identified? Have the capital investment and operational cash requirements been identified and estimated realistically?
3) Professionalism of Approach - have all aspects of the business been fully considered and are the necessary practical skills in place to deliver on the concept?
4) Presentation - is the submission presented clearly, in an easy-to-read format?
Repeat Assessments
Repeat of the Business Plan and Continuous assessments.
Indicative Syllabus
Indicative Syllabus
This subject provides practical relevant information in creativity. innovation and entrepreneurship. It takes a student through the process of starting a business.
Syllabus Content: Creativity, Market Research, Competitiveness, Feasibility studies, Business plan, Accounting, Operating budgets, Intellectual Property, Innovation, Entrepreneurship and Intrapreneurship.
Indicative Practicals/Projects
- 3 point plan: research the company, research the job, research self.
- Analyse self: professional skills / personal skills
- Structured interview formats
- Creativity and innovation workshops
- Conduct Market Research analysis
- Various practicals to include costing, production planning, quality, and capital expenditure requirements.
- Generation of Operating Budgets
- Completion of Business Plan.
- Presentation of Business Plan ('The Pitch)
- Generate profile on sites such as LinkedIn
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
100 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Project Final Report | Coursework Assessment | Assessment | 20 % | End of Term | 3,4 |
| 2 | Generating ides | Coursework Assessment | Assessment | 20 % | Week 2 | 1 |
| 3 | Project Presentation | Coursework Assessment | Closed Book Exam | 20 % | Week 12 | 5 |
| 4 | SWOT Analysis | Coursework Assessment | Assignment | 10 % | Week 4 | 2 |
| 5 | Finance | Coursework Assessment | Assignment | 20 % | Week 6 | 3 |
| 6 | Ethics | Coursework Assessment | Assignment | 10 % | Week 8 | 1 |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Supervision | Computer Laboratory | Computer Lab | 2 | Weekly | 2.00 |
| Lecture | Lecture Theatre | Theory | 1 | Fortnightly | 0.50 |
| Independent Learning | Not Specified | Moodle Resources and Activities | 4 | Weekly | 4.00 |
Total Full Time Average Weekly Learner Contact Time 2.50 Hours
Required & Recommended Book List
Required Reading
2015-07-02 Entrepreneurship, Global Edition Pearson
ISBN 1292095377 ISBN-13 9781292095370
2015-07-02 Entrepreneurship, Global Edition Pearson
ISBN 1292095377 ISBN-13 9781292095370
Recommended Reading
2017-08-07 The Innovation Code: The Creative Power of Constructive Conflict Berrett-Koehler Publishers
2017-08-07 The Innovation Code: The Creative Power of Constructive Conflict Berrett-Koehler Publishers
The Innovation Code
The Creative Power of Constructive Conflict
Harmony is sublime in music but deadly to innovation. The only way to create new, hybrid solutions is to clash. Innovation happens when we bring people with contrasting perspectives and complementary areas of expertise together in one room. We innovate best with people who challenge us, not people who agree with us.
It sounds like a recipe for chaos and confusion. But in The Innovation Code, Jeff DeGraff, dubbed the Dean of Innovation, and Staney DeGraff introduce a simple framework to explain the ways different kinds of thinkers and leaders can create constructive conflict in any organization. This positive tension produces ingenious solutions that go far beyond the best of both worlds.
Drawing on their work with nearly half of the Fortune 500 companies, the DeGraffs help you harness the creative energy that arises from opposing viewpoints. They identify four contrasting styles of innovatorthe Artist, the Engineer, the Athlete, and the Sageand include exercises and assessments for building, managing, and embracing the dynamic discord of a team that contains all four. You can also figure out where you fit on the continuum of innovator archetypes.
Using vivid examples, The Innovation Code offers four steps to normalize conflict and channel it to develop something completely new. By following these simple steps, you will get breakthrough innovations that are both good for you and your customers. This is a rigorous but highly accessible guide for achieving breakthrough solutions by utilizing the fulland seemingly contradictoryspectrum of innovative thinking.
Module Resources
Non ISBN Literary Resources
|
Authors |
Title |
Publishers |
Year |
|
O'Kane, Immink |
Starting Your Own Business, 2nd Edition. ISBN I-86076-224-7 |
Oak Tree Press |
2005 |
|
De Bono, Edward |
Lateral Thinking |
Penguin Books |
1990 |
|
De Bono, Edward |
Serious Creativity |
Harper Collins |
1992 |
|
Norman, Donald A. |
The Design of Everyday Things |
The MIT Press |
1998 |
|
Pinchot, Gifford Ill |
Intrapreneuring - Why You Don't Have To Leave The Corporation To Become An Entrepreneur |
Harper & Row |
1997 |
Journal Resources
.
URL Resources
Listed on Moodle site
Other Resources
Listed on Moodle site
Additional Information
Listed on Moodle site