MGMT06029 2016 Business Management

This module aims to develop an awareness and understanding of the core functions of management in a dynamic global business environment. Learners will apply management theories and concepts to current business situations in Ireland and internationally. Contemporary business management issues will be explored using practical examples, case studies and lectures.

Updated edition of this authoritative introduction to management, incorporating theory and practice, with emphasis on the changed Irish and global business environments. * Extensively revised, this edition includes: * historical and recent developments in the Irish business sector, supported by new data, trends, legislation and policy * emphasis on the role of ethics in business and management today, with specific reference to Irish case studies * the changed global business environment; its challenges and impact * an introduction to change management, its pivotal link with innovation, and it's strategic role in a rapidly changing business environment. * Includes many new case studies, vignettes and bestpractice examples, reflecting today's workplace in a variety of industries and sectors. * Provides practical information and examples in how to apply management theory in a changing and challenging work environment. * Engaging examples as well as skill-building and application exercises in each chapter help students understand and apply basic management principles. Written For: Management courses at diploma or degree level, and professional examinations with a management module

New textbook presenting the enterprise environment in Ireland and the concept of entrepreneurship, together with the principles of business management and their application within an Irish SME start-up context. * Reviews current enterprise policies, focusing on research, development and innovation within a 'smart economy' with details of various State agencies and the assistance they can offer. * Clearly explains the concept of entrepreneurship and explores the main sources of business ideas. * Explores the main areas of business management within an Irish context: * Identifies various types of business organisations * Outlines sources of finance, public procurement, financial management and auditing principles * Presents key Irish taxation obligations of small and medium enterprises * Highlights relevant Irish employment legislation, insurance information and legal issues relating to the sale of goods and services * Strong focus is placed on intellectual property rights. * Considers various issues that arise in a business start-up, such as new product development, stages of growth, options for insolvent companies, as well as exit strategies * Provides a sample layout of a feasibility study and a business plan to aid the student when embarking on an entrepreneurship project. WRITTEN FOR - Students taking entrepreneurship courses in universities and Institutes of Technology - Failte Ireland courses where entrepreneurship is a module - Any course where entrepreneurship is a module - People managing their own business, as well as aspiring entrepreneurs

The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice. *New to this edition: * Completely updated perspectives on marketing theory and practice * Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline * New and updated case studies including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan's Porridge and Dubarry Footwear * Analysis of the changes that have taken place in the Irish marketing environment * Emphasis on the challenges that will face Irish marketers in coming years * A customer-centric approach to marketing is presented as the basis for making key decisions Additional resources for lecturers include: PowerPoint slides Multiple choice questions with answers Short questions with answers Case study teaching notes A 'Design a Questionnaire' exercise with answer Advertisement images and statistics tables from the text SUITABLE FOR - First and Second year business students at third level - Students taking a marketing module as part of any other course

Jones/George, Essentials of Contemporary Management is the concise edition of Contemporary Management. Jones and George are dedicated to the challenge of “Making It Real for students. The authors present management in a way that keeps it relevant to students even if they lack exposure to a “real-life management context. This is accomplished thru a diverse set of examples and the most popular feature of the text, “Manager as a Person” (Ch. 2). This chapter discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems. This theme is carried thru-out the remaining chapters. Discussions take place regarding the importance of Management Competenciesthe specific set of skills, abilities, and experiences that gives one manager the ability to perform at a higher level than another in a specific context. The themes of diversity, ethics, globalization, and information technology are integrated throughout.

Case Studies

Newspapers - Business Articles

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