LANG08034 2021 German Language, Culture and Contemporary Media 4.1

General Details

Full Title
German Language, Culture and Contemporary Media 4.1
Transcript Title
German Language, Culture and C
N/A %
Subject Area
LANG - Foreign Language
MKTS - Marketing, Tourism & Sport
08 - NFQ Level 8
05 - 05 Credits
Start Term
2021 - Full Academic Year 2021-22
End Term
9999 - The End of Time
Deborah Keegan, Joan Morrison, Martine Lucas, Sarah OBeirne, Clare Kelly-Lahon, Juan Manuel Real Espinosa
Programme Membership
SG_BTEVM_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management SG_BMARK_H08 202200 Bachelor of Business (Honours) in Marketing SG_BBUSI_H08 202200 Bachelor of Business (Honours) in Business SG_BBMTS_K08 202200 Bachelor of Business (Honours) in Business with Marketing (Add on) SG_BHRMS_K08 202200 Bachelor of Business (Honours) in Business with Human Resource Managment (Add-on) SG_BGENE_K08 202200 Bachelor of Business (Honours) in General Business (Add-on) SG_BFINV_K08 202200 Bachelor of Business (Honours) in Business with Finance and Investment (Add-on) SG_BFINA_H08 202200 Bachelor of Business (Honours) in Finance and Investment SG_BTOUR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management SG_BTOUR_K08 202200 Bachelor of Business (Honours) in Tourism with Event Management (Add-on) SG_BTOTR_H08 202200 Bachelor of Business (Honours) in Tourism with Event Management

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate competently in German at CEFR Level A2  (basic user) while progressing to B1 level.  The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to German-speaking societies.  It also develops the student's individual capacity to carry out independent research in German.

Learning Outcomes

On completion of this module the learner will/should be able to;


consolidate progress at CEFR Level A2.   Students who have spent a semester / year abroad in a German speaking environment will be encouraged to  progress towards CEFR Level B1.


communicate and interpret the main ideas of clear standard information covering an increased range of subjects regularly encountered in education, employment, social situations and travel.


Express correct responses with increasing fluency and some spontaneity in a broad range of everyday situations likely to arise while travelling or living in a German speaking area.


Summarise material, and independently compose connected text on topics relevant to everyday personal and professional life, and to social and leisure activities, while beginning to include experiences, events, dreams, hopes and ambitions, and briefly giving reasons and explanations for opinions and plans.


independently use a range of contemporary media resources to explore and evaluate information on German cultures and societies, and to relay this information in the form of a class paper or oral presentation.

Teaching and Learning Strategies

  • Active classroom participation
  • Use of computer laboratory to access contemporary online learning platforms and websites which impart linguistic and cultural information
  • Encouragement of collaboration with Erasmus students who are native speakers of the language whether through project collaboration, a buddy system, social outings or other means preferred by the students. Tandem Learning Initiative with Hochschule Brandenburg, February 2021 is an example of this active collaboration. 
  • Improvement through sustained practice of grammar, reading and writing skills appropriate to the level.
  • Reinforcement of key skills through consistent self-study and independent reading and research.

Module Assessment Strategies

  • Written Assessment
  • Oral Assessment
  • Independent Project work

ONGOING = Every TWO To FOUR  weeks, assessment in these areas will occur through Oral/Aural/Written work and/or Role-play
These assessments measure student progress in the consolidation of A2 level and progress towards B1 level.

Repeat Assessments

  • Written Assessment
  • Oral Assessment

Indicative Syllabus

Listening: with relatively few impediments can understand clear, standard speech on familiar subjects relating to study, personal life and professional life; can keep pace with short broadcasts and extract the central ideas and points of view, providing the delivery is relatively clear.

Reading: can read with ease material which consists of high-frequency, everyday or professional language; can understand and appraise nuanced descriptions of events, feelings and ambitions in correspondence and general written text.

Spoken interaction: can readily interact in a broad range of situations likely to arise while travelling or working in an area where the language is spoken; can spontaneously contribute to conversation on topics that are familiar or of personal interest, and pertinent to everyday life (hobbies, work, travel, issues in contemporary society); can intervene to request explanations or assistance in circumstances where interaction becomes challenging.

Spoken production: can connect phrases in a relatively extensive way, readily incorporating new vocabulary and structures, in order to describe more fully experiences, dreams, hopes and ambitions; can use appropriate vocabulary to give reasons and explanations for opinions and plans; in simple terms can narrate the plot of a film or short narrative, describing one's own reaction to it, posing questions about the material and expressing a critical viewpoint.

Writing: can write simple but connected and extensive text on topics covered under oral interaction and production. Can draft clear personal correspondence offering personal views, experiences and reactions. Can observe at a simple level different registers appropriate to different types of writing tasks.

Culture and Society: can engage with a range of contemporary media to deepen particular areas of cultural and social interest and to demonstrate the use of these media in classroom discussions and presentations.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Continuous Assessment aural, written reports/dissertation, essays Continuous Assessment Assessment 50 % OnGoing 1,2,4,5
2 Continuous Assessment oral exams, presentations, reports... Continuous Assessment Assessment 50 % OnGoing 1,2,3,5

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Computer Laboratory In-class activities 1 Weekly 1.00
Lecture Flat Classroom In-class activities 3 Weekly 3.00
Independent Learning Not Specified study, project work, research, etc 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Recommended Reading
2010-01-07 Alltag, Beruf & Co.: Kurs- Und Arbeitsbuch 3 MIT CD Zum Arbeitsbuch (German Edition) Max Hueber Verlag
ISBN 3193015903 ISBN-13 9783193015907
Recommended Reading
2012 Sicher! : Deutsch als Fremdsprache. B1+ : Kursbuch Hueber Verlag
ISBN 9783190012060 ISBN-13 3190012067

Kursbuch ISBN 978-3-19-001206-0 EUR 13.99 Arbeitsbuch mit Audio-CD ISBN 978-3-19-011206-7 EUR 12.99 Ein Lehrwerk fr Erwachsene und junge Erwachsene.

Recommended Reading
2012 Sicher! Hueber Verlag
ISBN 9783190112067 ISBN-13 3190112061

Required Reading
2019 Menschen. Deutsch als Fremdsprache. B1. Kursbuch. Per le Scuole superiori
ISBN 3192119039 ISBN-13 9783192119033

Module Resources

Non ISBN Literary Resources
  • Book resources as listed under Recommended Texts
Journal Resources
URL Resources

A variety of links and URLs will be selected to suit the level and interests of the students and for their contemporary relevance.  Students will be encouraged to research their own resources.




Other Resources

Online monolingual dictionary

Online bilingual dictionary

Additional Information