INNO09001 2021 Creativity and Entreprenurship
Full Title
Creativity and Entreprenurship
Transcript Title
Creativity and Entreprenurship
Code
INNO09001
Attendance
N/A %
Subject Area
INNO - Innovation
Department
BUS - Business
Level
09 - Level 9
Credit
10 - 10 Credits
Duration
Semester
Fee
€
Start Term
2021 - Full Academic Year 2021-22
End Term
9999 - The End of Time
Author(s)
John Bartlett, Ruth Moran
Programme Membership
SG_SRESE_S09 202100 Certificate in Research Practice
SG_BRESE_O09 202200 Post Graduate Diploma in Science in Research Practice
SG_BRESE_O09 202200 Post Graduate Diploma in Science in Research Practice
SG_SRESE_S09 202200 Postgraduate Certificate in Research Practice
Description
The aim of this module is to introduce learners to idea generation and creative techniques for the purposes of becoming change agents, problem solvers, innovative thinkers and generators of new ideas. This is a highly practical and innovative module, designed to encourage researchers to push back traditional boundaries and unlock their creative potential with a possible view to new venture creation.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Identify and research key concepts and processes of creativity
2.
Assess the values associated with the modern creativity movement
3.
Apply a range of analytical and creative tools to foster creativity in a range of challenging situations
4.
Choose and compare these techniques to solve problems/barriers encountered in conducting empirical research
5.
Generate ideas, develop and evaluate an idea for a potential new business
6.
Evaluate the link between creativity and entrepreneurship
Teaching and Learning Strategies
A variety of teaching and learning techniques will be incorporated including case studies, problem-based learning, guest lecturing, flipped classroom, peer learning.
Module Assessment Strategies
Learning outcomes will be assessed by means of a group project (70%) which will consist of a written document outlining an idea for a potential new venture; detailing the idea generation, screening and final selection process adopted, and demonstrating its feasibility as a viable new venture. Marks will be awarded as much for the actual process employed to generate the idea as for the overall feasibility of the proposed new venture presented within the written document. Learners will also be required to make a formal group presentation pitching their idea to a mock panel of potential investors and respond to questions. The underpinning knowledge and theoretical understanding of the module will be assessed by means of a 5,000 word (individual) written assignment (30%).
Repeat Assessments
Repeat assessments requirements will be based on failed components and be recorded at the Progression and Award Boards.
Indicative Syllabus
Understanding creativity - the philosophy of creativity
Thinking styles and creative techniques - the psychology of creativity
Basic problem solving techniques
Creativity and its link to entrepreneurship
Idea screening
Assessing the commercial viability of the idea
Developing the project document
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
100 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Group Project Proposal document for a potential new venture, group presentation of idea | Coursework Assessment | Assessment | 70 % | End of Semester | 3,4,5,6 |
| 2 | Written Report Written assignment | Coursework Assessment | Assignment | 30 % | Start of Semester | 1,2,3,4,5,6 |
Part Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Lecture | Online | Information dissemination | 3 | Weekly | 3.00 |
| Independent Learning | Online | Module Theory | 9 | Weekly | 9.00 |
Total Part Time Average Weekly Learner Contact Time 3.00 Hours
Module Resources
Non ISBN Literary Resources
-
- Entrepreneurship from Creativity to lnnovation: Thinking Skills for a Changing World, Lumsdaine, E. and Binks, M. (2007). Victoria, Canada: Trafford Publications. This is also a great text/workbook and you should endeavor to get hold of a copy.
- Paul Trott . Pearson Publishing 2017. Innovation Management and New Product Development
- Simon Majaro, McGraw Hill 1992. Managing Ideas For Profit: the Creative Gap.
- John Bessant and Joe Bidd. John Wiley & Sons, 2011.Innovation and Entrepreneurship 2nd edition,
- Mackenzie, I. and Welch, P. (2005), "Leading from the heart: Developing emotionally intelligent leadership", Development and Learning in Organizations, Vol. 19 No. 1, pp. 13-14.
Journal Resources
URL Resources
Other Resources
None
Additional Information