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ENTR08007 2021 Business Enterprise and Entrepreneurship

General Details

Full Title
Business Enterprise and Entrepreneurship
Transcript Title
Business Enterprise & Entrepre
Code
ENTR08007
Attendance
N/A %
Subject Area
ENTR - 0413 Enterprise
Department
BUS - Business
Level
08 - Level 8
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2021 - Full Academic Year 2021-22
End Term
9999 - The End of Time
Author(s)
Aine Doherty, Valerie McTaggart
Programme Membership
SG_MBUSI_H08 202100 Bachelor of Arts (Honours) in Business and ICT SG_GLAWB_H08 202100 Bachelor of Arts (Honours) in Law and Business SG_GLAWB_H08 202200 Bachelor of Arts (Honours) in Law and Business SG_MBUSI_H08 202200 Bachelor of Arts (Honours) in Business and ICT SG_HBUIR_H08 202300 Bachelor of Arts (Honours) in Business and Irish
Description

This module provides an overview to the principles of starting and leading new ventures and/or projects in start-ups, SMEs, large corporations and non-profit organisations. The student is introduced to the importance of leading and managing projects, teamwork, collaboration and leadership in developing a new business venture. Students will also consider a number of contemporary issues, in particular, intrapreneurial thinking, business process redesign, lean strategies within the changing landscape of business and the importance of fostering a culture of innovation, creativity and critical thinking in the organisations of the future.

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Outline and evaluate the major theories and concepts from the entrepreneurship and entrepreneurial literature and relate them to practical applications in a variety of settings. 

2.

Develop and demonstrate an understanding of entrepreneurial thinking and the interdependent nature of entrepreneurship, innovation, creativity, critical thinking and leadership: 

3.

Develop ideas into workable business concepts and models, and assess the knowledge, skills, attitudes and behaviours necessary to bring an innovation to  the workplace and to market 

4.

Critique and appraise the role that business process reengineering (BRR) plays in the organisations of the future.

Teaching and Learning Strategies

Seminars, workshops, flash presentations, creative pedagogies, lectures will all be incorporated within the learning environments. These pedagogical choices will support the students learning and engagement with their journey of learning.

Module Assessment Strategies

Assessment One 40%

The first assessment is a group presentation conducted through the medium of a formal presentation and defence of a proposed business plan in order that the student advances their entrepreneurial thinking skills. Students will be required to develop the business plan using the following guidelines;  Project Concept - is the proposed product/service innovative or an import substitution. Is it feasible and is there a market for it? Planning and Projections - has the market been thoroughly researched and potential competitors identified?  The professionalism of Approach - have all aspects of the business been fully considered and are the necessary practical skills in place to deliver on the concept? Presentation - is the submission presented clearly, in an easy-to-read format?

Assessment Two 60%

The focus of this assessment is to align organisational change to intrapreneurial thinking. Students are required to identify a business process within an organisation for re-engineering. Utilising the ICT capabilities available students are required to design and produce a Business Process Reengineering report using industry standards. Students will be required to present their work, clearly outlining their rationale for choosing the Business Process and the integral role that BPR plays

Repeat Assessments

Repeat assessment will be developed to align with failed components.

Indicative Syllabus

LO1) Outline and evaluate the major theories and concepts from the entrepreneurship and entrepreneurial literature and relate them to practical applications in a variety of settings.

The learner will receive an introduction to entrepreneurial thinking and leadership, which may include the entrepreneurial mindset, identifying characteristics of successful entrepreneurs and entrepreneurial teams, and leading the entrepreneurship and intrapreneurship process

O2) Develop and demonstrate an understanding of entrepreneurial thinking and the interdependent nature of entrepreneurship, innovation, creativity, critical thinking and leadership:

The learner will be introduced to value propositions and business models. It is intended that the student will also develop leadership, innovation and creativity traits through individual and team-based techniques, and demonstrate characteristics of entrepreneurial role models and leaders.

LO 3) Develop ideas into workable business concepts and models, and assess the knowledge, skills, attitudes and behaviours necessary to bring innovation to the workplace and to market.

The learner will develop an understanding of the processes of bringing a new venture to the marketplace, which may include, for example, market analysis, models of new ventures, business planning, effecting organisational change, stakeholder management and potential growth strategies.

LO 4) Critique and appraise the role that business process reengineering (BRR) plays in the organisations of the future.

The learner will reflect on the importance of innovation, creativity and critical thinking in the organisation of the future. The student will consider and reflect on the nuances of BPR, and the challenges associated with BPR. They will explore the complexity of implementing BPR using in house ICT capabilities, developing an understanding of the role of business process review in an innovative intrapreneurial organisation.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Business Plan Coursework Assessment Assessment 40 % Week 8 1,2,3
2 Intrapreneurial Application to Enterprise Coursework Assessment Assessment 60 % Week 13 1,2,3,4
             

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Lecture Flat Classroom Lecture 3 Weekly 3.00
Independent Learning Not Specified Independent 4 Weekly 4.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Required & Recommended Book List

Required Reading
2013 Making Innovation Work Financial Times/Prentice Hall
ISBN 0133092585 ISBN-13 9780133092585

Drawing on the authors consulting experience and on a review of innovation research, offers a start-to-finish process for driving sustained growth from innovation.

Required Reading
2011-05-15 Critical Thinking Skills Palgrave Macmillan
ISBN 0230285295 ISBN-13 9780230285293

The second edition of this leading guide helps students to develop reflective thinking skills, improve their critical analysis and construct arguments more effectively.Written byStella Cottrell, leader in the field with over 1/2 million book sales to date, this text breaks down a complex subject into easily understood blocks, providing easy-to-follow, step-by-step explanations and practiceactivities to develop understanding and practise your skillsat each stage.Essential for students who are mystified by tutor comments such as 'more critical analysis needed', this is an invaluable tool for anyone wishing to develop advanced skills in this area and learn to apply them to tasks such as reading, writing and note-taking. Now in two-colour, this edition has been fully revised and contains a brand new chapter on 'Critical Reflection' along with additional material on essays and referencing.

Required Reading
2018-07-30 Entrepreneur Revolution John Wiley & Sons
ISBN 9780857087829 ISBN-13 0857087827

A no-nonsense, implementable handbook for taking part in the Entrepreneur Revolution We are living in revolutionary times; times with an impact as significant and far-reaching as the previous Industrial Revolution was to the Agricultural Age. Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access unprecedented levels of support. Entrepreneur Revolution means taking the initiative to do something that you love, something that youre good at, and something that will make you money. This masterclass in gaining an entrepreneurial mindset will show how to change the way you think, the way you network, and the way you make a living. Includes new statistics, activities, case studies, and research Takes a look at how the brain can affect the entrepreneurial mindset Offers new ideas for entrepreneurs starting a new business Helps you shake off old ideas and make a great, independent leap forward This inspiring and practical book shows you how to break free from The Industrial Revolution mindset, quit working so hard, follow your dreamand make a fortune along the way.

Required Reading
2008-05-19 Managing Innovation, Design and Creativity John Wiley & Sons
ISBN 9780470510667 ISBN-13 0470510668

Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

Recommended Reading
2013-07-10 Managing Innovation Wiley
ISBN 111836063X ISBN-13 9781118360637

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional digital resources for both lecturers and students. Features: The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videos The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts

Recommended Reading
2012 The Startup Owner's Manual
ISBN 0984999302 ISBN-13 9780984999309

Module Resources