ENTR08005 2018 Startup Engineering
This course will help students understand the process of developing a business startup.
Learning Outcomes
On completion of this module the learner will/should be able to;
Evaluate business opportunities
Refine business opportunities based on research
Articulate business issues affecting startups
Teaching and Learning Strategies
The subject is taught as one hour lecture followed by a two hour practical workshop. The lecture introduces theoretical concepts which are then discussed and analysed in the workshop. The workshops involves a lot of small group activities to reinforce concepts.
Module Assessment Strategies
The ongoing assessment is comprised of weekly quizzes and case study reviews. Students are also expected to submit two further significant assignments through the semester. Course work accounts for 50%. The final exam is an examination of theoretical concepts worth 50%.
Repeat Assessments
Students are required to resubmit assessment for failed elements as determined by the lecturer and examination board.
Indicative Syllabus
Discovery/Envisioning
Ideation
Feasibility
Business Models Development
Business Model Canvas
MVP
Refinement
Market Analysis
Competitor analysis
Customer Discovery
Customer Validation
Build Measure Learn Feedback Loop
Product (Re)Development
Supporting Areas
Finance & Funding
IP & Legal Issues
Business Supports
Ethics
Presenting/Pitching
Sales /Marketing
Coursework & Assessment Breakdown
Coursework Assessment
Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
---|---|---|---|---|---|---|
1 | Business Plan with Prototype | Project | Assignment | 20 % | Week 10 | 1,2,3,4 |
2 | MCQs | Coursework Assessment | Multiple Choice/Short Answer Test | 10 % | OnGoing | 1,2,3,4 |
3 | Case Study Reports | Coursework Assessment | Written Report/Essay | 10 % | OnGoing | 1,2,3,4 |
4 | Report | Coursework Assessment | Assignment | 10 % | Week 4 | 1,2,3,4 |
End of Semester / Year Assessment
Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
---|---|---|---|---|---|---|
1 | Final Exam | Final Exam | Closed Book Exam | 50 % | End of Semester | 1,2,3,4 |
Full Time Mode Workload
Type | Location | Description | Hours | Frequency | Avg Workload |
---|---|---|---|---|---|
Lecture | Lecture Theatre | Lecture | 1 | Weekly | 1.00 |
Workshop/Seminar | Flat Classroom | Workshop | 2 | Weekly | 2.00 |
Independent Learning | Not Specified | Independent Learning | 3.5 | Weekly | 3.50 |
Online Learning Mode Workload
Type | Location | Description | Hours | Frequency | Avg Workload |
---|---|---|---|---|---|
Online Lecture | Distance Learning Suite | Lecture | 1.5 | Weekly | 1.50 |
Directed Learning | Not Specified | Directed Learning | 1.12 | Weekly | 1.12 |
Independent Learning | Not Specified | Independent Learning | 4.5 | Weekly | 4.50 |
Module Resources
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