ENTR07013 2022 Business Enterprise and Entrepreneurship

General Details

Full Title
Business Enterprise and Entrepreneurship
Transcript Title
Enterprise & Entrepreneurship
N/A %
Subject Area
ENTR - Enterprise
MKTS - Marketing, Tourism & Sport
07 - NFQ Level 7
05 - 05 Credits
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Clodagh Crowe, Marie Keane, Paul McWeeney, Aileen Brennan, Suzanne Ryan
Programme Membership
SG_BSPOR_H08 202200 Bachelor of Business (Honours) in Sport with Business SG_BAPPL_B07 202200 Bachelor of Business in Applied Sport with Business

The aim of this module is to encourage student entrepreneurial behaviour and knowledge through engaging with the processes and challenges of creating, sustaining, and growing new and existing ventures. The module will take the student through the process of starting a business, from considering self-employment, to initial idea generation, through to the practicalities of start-up in the sports industry.

Learning Outcomes

On completion of this module the learner will/should be able to;


Identify the principal personality traits and characteristics associated with entrepreneurship and examine their own suitability to become an entrepreneur.


Explore the suitable conditions for the development of an enterprise culture and be familiar with the sources of assistance in an Irish context.


Examine the tools used to generate ideas for a potential business.


Evaluate the stages involved in developing a business plan and write a business plan for an enterprise.


Examine the processes and challenges of creating, sustaining, and growing new and existing ventures

Teaching and Learning Strategies

The teaching and learning for this module comprises of lectures and tutorials. Workshops, readings, case studies, and guest lecturers will also facilitate the teaching and learning in this module. Universal design principles are embedded in the teaching and learning of this module.

Module Assessment Strategies

  1. The student will be able to identify the principal personality traits and characteristics associated with entrepreneurship and examine their own suitability to become an entrepreneur. Teaching methods- lectures on recent Irish research and international research on Entrepreneurship, class discussion, and academic articles. Assessment methods- workbook - self assessment exercise, report and final examination question. 
  2. The student will be able to identify suitable conditions for the development of an enterprise culture and be familiar with the sources of assistance in an Irish context.  Teaching methods-lecture on all sources of both state and private sector assistance available to entrepreneurs, case study, guest lecture and class discussion.  Assessment methods-final examination question.
  3. The student will explore the tools used to generate ideas for a potential new business. Teaching methods-lecture, class, discussion and workshop in class. Assessment methods- workbook - Self Assessment exercise, business plan assessment and final examination question.
  4. The student will be able to evaluate the stages involved in developing a business plan and write a business plan for an enterprise.  Teaching methods-Lecture on the contents of a business plan, sample of a business plan. Assessment methods-workbook - self assessment exercise, business plan assessment and final examination question
  5. The student will examine the processes and challenges of creating, sustaining and growing new and existing ventures.  Teaching methods-lecture, guest lecture, class discussion and workshops in class. Assessment methods- workbook - self assessment exercise, business plan assessment and final examination question.

Repeat Assessments

The repeat assessment are the same as outlined above.

Indicative Syllabus

What is Entrepreneurship 10% (LO 1)

  • Review the varied research contributions and recent research trends within the field of entrepreneurship. 
  • Identify entrepreneurial personality traits and qualities. 
  • Describe the key background factors important in the development of an entrepreneur. 
  • Explore the student's suitability to become an entrepreneur. 

Supporting Environment for Entrepreneurship 10% (LO 2)

  • Review briefly the role of Irish economic policy and environmental conditions in developing a suitable climate for entrepreneurial activity. 
  • Examine the positive contributors to the Irish entrepreneurial environment and identify factors which inhibit the development of the country's full entrepreneurial potential.
  • Discuss the role of state agencies in promoting entrepreneurship. 
  • Identify the key private sector enterprise support organisations. 

Finding the Business Idea 10% (LO 3)

  • Recognise where to find business ideas. 
  • Explore the terminology of creativity and appreciate the creative process. 
  • Examine techniques to generate ideas and criteria to evaluate ideas. 
  • Describe how to transform ideas into realisable opportunities. 
  • Examine the various different methods of achieving legal protection for a new idea. 

The Business Plan Process 20% (LO 4)

  • Examine the reasons for and benefits of business planning. 
  • Distinguish between the process of business planning and the output the business plan. 
  • Appreciate the stages involved in the process and how they inter-relate. 
  • Prepare a business plan. 
  • Reviewing a business plan, tailoring a business plan for the reader. 

Legal Issues 10% (LO 5)

  • Identify the advantages and disadvantages of different legal structures available to start-up enterprises. 
  • Register for tax (PAYE / PRSI, VAT, Corporation Tax) 
  • Appreciate the legal implications of employment, health & safety and contract law. 

Marketing the New Enterprise 10% (LO 5)

  • Differentiate between marketing a new enterprise and marketing in mature, established companies. 
  • Recognise the marketing advantages of small enterprises. 
  • Examine the conventional marketing planning process. 
  • Employ the marketing planning and marketing mix theory to develop a marketing plan. 

Financing the New Venture 10% (LO 5)

  • Recognise the marketing advantages of small enterprises. 
  • Examine the conventional marketing planning process. 
  • Employ the marketing planning and marketing mix theory to develop a marketing plan. 

Planning for Growth 10% (LO 5 )

  • Examine the stages of development in new ventures. 
  • Recognise the barriers to growth in new ventures. 
  • Examine the sources of assistance available for high growth new ventures in Ireland. 

Exporting 5% (LO 5)

  • Examine how to choose an export partner in a foreign country. 
  • Recognise the problems facing exporters in Ireland. 

Entrepreneurship in different contexts 5% (LO 5)

  • Investigate Corporate Entrepreneurship, Mediated Entrepreneurship. 
  • Examine Public sector Entrepreneurship, Social Entrepreneurship.


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Group Project - Written report based on a Interview with a local entrepreneur and presentation Continuous Assessment Assessment 25 % Week 9 1,3,5
2 Group Project - Business plan Assessment Continuous Assessment Closed Book Exam 25 % Week 11 4,5

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Final Exam Closed Book Exam 50 % End of Term 1,2,3,4,5

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Flat Classroom Lecture 3 Weekly 3.00
Tutorial Tiered Classroom Tutorial 1 Weekly 1.00
Independent Learning Not Specified Independent Learning 4 Weekly 4.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Required Reading
2011-04-08 Entrepreneurship in Ireland Gill Education
ISBN 0717149765 ISBN-13 9780717149766

New textbook presenting the enterprise environment in Ireland and the concept of entrepreneurship, together with the principles of business management and their application within an Irish SME start-up context. Reviews current enterprise policies, focusing on research, development and innovation within a 'smart economy' with details of various State agencies and the assistance they can offer. Clearly explains the concept of entrepreneurship and explores the main sources of business ideas. Explores the main areas of business management within an Irish context: Identifies various types of business organisations Outlines sources of finance, public procurement, financial management and auditing principles Presents key Irish taxation obligations of small and medium enterprises Highlights relevant Irish employment legislation, insurance information and legal issues relating to the sale of goods and services Strong focus is placed on intellectual property rights. Considers various issues that arise in a business start-up, such as new product development, stages of growth, options for insolvent companies, as well as exit strategies Provides a sample layout of a feasibility study and a business plan to aid the student when embarking on an entrepreneurship project. WRITTEN FOR - Students taking entrepreneurship courses in universities and Institutes of Technology - Failte Ireland courses where entrepreneurship is a module - Any course where entrepreneurship is a module - People managing their own business, as well as aspiring entrepreneurs

Recommended Reading
2021-12-17 FT Guide to Business Start Up 2021-2023 Pearson Education
ISBN 1292408375 ISBN-13 9781292408378

Whether you're about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf. Regularly updated, this edition covers all the latest legal and financial changes you need to be aware of following the Budget. Everything you need to know to start up and run your business Comply with the most up-to-date financial, tax and legal requirements How to fund your business, whether through traditional channels or online platforms Discover how to develop your idea and refine your business model Build your online presence, benefit from social media and advertise effectively online All you need to know to make your start up a success.

Recommended Reading
2017-11-30 The New Business Road Test
ISBN 1292208392 ISBN-13 9781292208398

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if youre pursuing a fundamentally flawed opportunity then youre heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.

Recommended Reading
2001 Driving the Tiger Gill
ISBN STANFORD:36105025347845

The economy of Ireland has out-performed every other economy in Europe. Many factors have contributed to this success but none more than the extraordinary spirit of enterprise that has been unleashed among a new generation of Irish men and women. This title features conversations from fifteen of these fresh entrepreneurs.

Recommended Reading
01/01/2020 Entrepreneurship Wiley

Recommended Reading
2021 Entrepreneurship As Networking Oxford University Press, USA
ISBN 0190076895 ISBN-13 9780190076894

Networking mechanisms -- Network agency and network dynamics -- Perceiving and capturing opportunities through social interaction -- Accessing and acquiring resources -- Legitimizing through entrepreneurial networking -- Conclusion: entrepreneurship as networking.

Required Reading
2018-07-27 Entrepreneurship
ISBN 1292255331 ISBN-13 9781292255330

For courses in entrepreneurship. Teach the Entrepreneurial Process through Real-World Examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business. Also available with MyLab Entrepreneurship By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Note: You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Entrepreneurship, search for: 013489149X / 9780134891491 Entrepreneurship: Successfully Launching New Ventures Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 6/e Package consists of: 0134729536 / 9780134729534 Entrepreneurship: Successfully Launching New Ventures 0134731212 / 9780134731216 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures

Required Reading
ISBN 178119310X ISBN-13 9781781193105
Recommended Reading
2001 Fire in the Belly Oak Tree Press (Ireland)
ISBN 1860762107 ISBN-13 9781860762109

This book is dedicated to what the author describes as the neglected part of the entrepreneurial equation, asking what it means to go out and do your own thing. It attempts to analyze that fire in the belly that fuels the entrepreneurial urge. The author explores the thrill, the challenge, the fun - and the problems - of becoming an entrepreneur.

Recommended Reading
2020-02-28 Entrepreneurship Theory and Practice Red Globe Press
ISBN 9781137589552 ISBN-13 1137589558

This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy. Written by a recognised expert on entrepreneurship, Entrepreneurship Theory and Practice is the ideal textbook for undergraduate, postgraduate, and MBA students taking modules on entrepreneurship that blend theory and practice. It requires no prior knowledge of entrepreneurship.

Required Reading
2021-02-10 Sustainable Entrepreneurship Bloomsbury Publishing
ISBN 9789354350559 ISBN-13 9354350550

The cases contribute to the understanding of a systemic change from a linear economy to a circular economy and how businesses and organisations can transform their businesses and practices towards a sustainable future through innovations and creating sustainable business opportunities. Sustainable and social aspects of the cases within the organisation and with the stakeholders draw a clear picture of staying competitive, profitable and show the ability to create sustainable value. The cases provide insight into different cultural and societal aspects in the ever-changing business environment by creating an understanding of the circular economy, social entrepreneurship, and competitive leadership, and effective performance.

Required Reading
2019-06-06 Sport Entrepreneurship Springer
ISBN 3319892274 ISBN-13 9783319892276

This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded in both economic and social contexts. The development of technologies that have enhanced the diffusion of information and the creation of new international markets has impacted sports entrepreneurship activities. The goal of this book is to introduce readers to emerging issues in sport entrepreneurship and management. The book focuses on the role of entrepreneurship in the sports context by examining how to leverage the opportunities that arise from networks and optimize resources by identifying where they can most effectively be put to use. As a unique discipline, sport entrepreneurship helps to identify the conditions under which and the processes in which upcoming business ventures need to be pursued. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.

Required Reading
2019-11-07 Social Entrepreneurship in Sport Routledge
ISBN 0815351682 ISBN-13 9780815351689

The social role of sport enterprises is being increasingly recognized at both local and global levels. Sport has the ability to influence community cohesion, physical and mental health, social inclusivity, and provides positive role models across society. More businesses in sport are incorporating these social aspects into their plans as a way of differentiating themselves from their competitors. This, in turn, has led to more social innovation in sport. Recently, there has been more emphasis on social entrepreneurship in sport due to the growing need to capture its societal impact. This book explores the non-profit role sport plays in society, and demonstrates how social enterprises can both address some of the negative social outcomes of sport and support businesses as they develop their social objectives. The over-arching aim of the book is to focus on how social entrepreneurship in sport is important in developing a better global society.

Recommended Reading
2018 The Harvard Business Review Entrepreneur's Handbook Harvard Business School Press
ISBN 1633693686 ISBN-13 9781633693685

Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the HBR Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: your actions can make or break your business. You need to know the tried-and-true fundamentals-from writing a business plan to getting your first loan. You also need to know the latest thinking on how to create an irresistible pitch deck, mitigate risk through experimentation, and develop unique opportunities through business model innovation. The HBR Entrepreneur's Handbook addresses these challenges and more with practical advice and wisdom from Harvard Business Review's archive. Keep this comprehensive guide with you throughout your startup's life-and increase your business's odds for success.

Recommended Reading
2011 The Lean Startup
ISBN 0670921602 ISBN-13 9780670921607

"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--

Recommended Reading
2018-05 Shoe Dog
ISBN 1471146723 ISBN-13 9781471146725

'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

Module Resources

Non ISBN Literary Resources
Journal Resources

Journal of Entrepreneurship and Public Policy

Journal of Research in Marketing and Entrepreneurship

Journal of International Entrepreneurship

URL Resources

















Other Resources

Academic Search Complete

Business Source Complete 


Science Direct 


Additional Information