ENTR06007 2022 Enterprise Development
Full Title
Enterprise Development
Transcript Title
Enterprise Development
Code
ENTR06007
Attendance
N/A %
Subject Area
ENTR - 0413 Enterprise
Department
BUS - Business
Level
06 - Level 6
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
Lisa Dunne, Kerry Dolan, Marie Keane
Programme Membership
SG_BBUSS_B07 202200 Bachelor of Business in General Business
SG_BBUSI_C06 202200 Higher Certificate in Business in Business Studies
SG_BBUSJ_H08 202300 Bachelor of Business (Honours) in Business with Supply Chain Management
SG_BBUSJ_C06 202300 Higher Certificate in Business in Business
SG_BBUSJ_B07 202300 Bachelor of Business in Business with Supply Chain Management
SG_BBUSM_C06 202200 Higher Certificate in Business in Business Studies
SG_BBUSG_B07 202300 Bachelor of Business in General Business
Description
This subject aims to introduce the concept of Entrepreneurship to the Student and take the student through the process of starting a business, from considering self-employment, to initial idea generation, through to the practicalities of start-up.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Identify the principal personality traits and characteristics associated with entrepreneurship and examine their own suitability to become an entrepreneur.
2.
Identify suitable conditions for the development of an enterprise culture and be familiar with the sources of assistance in an Irish context.
3.
Explore the tools used to generate ideas for a potential business and the stages involved in writing a business plan.
4.
Identify the advantages and disadvantages of different legal structures available to start-ups.
5.
Identify the different types and sources of finance for start-up enterprises.
Teaching and Learning Strategies
3 hours Lectures and 1 hour tutorial per week.
Module Assessment Strategies
Continuous Assessment 50%
Project submission - Week 7
Mid Term Exam - Week 8
Final Exam 50%
Repeat Assessments
50% Exam and /or project.
Indicative Syllabus
What is Entrepreneurship 10%:
- Review the varied research contributions and recent research trends within the field of entrepreneurship.
- Identify entrepreneurial personality traits and qualities.
- Describe the key background factors important in the development of an entrepreneur.
- Explore the student's suitability to become an entrepreneur.
Supporting Environment for Entrepreneurship 10%:
- Review briefly the role of Irish economic policy and environmental conditions in developing a suitable climate for entrepreneurial activity.
- Examine the positive contributors to the Irish entrepreneurial environment and identify factors which inhibit the development of the country's full entrepreneurial potential.
- Discuss the role of state agencies in promoting entrepreneurship.
- Identify the key private sector enterprise support organizations.
Finding the Business Idea 10%:
- Recognise where to find business ideas.
- Explore the terminology of creativity and appreciate the creative process.
- Examine techniques to generate ideas and criteria to evaluate ideas.
- Describe how to transform ideas into realisable opportunities.
- Examine the various different methods of achieving legal protection for a new idea.
The Business Plan Process 20%:
- Examine the reasons for and benefits of business planning.
- Distinguish between the process of business planning and the output the business plan.
- Appreciate the stages involved in the process and how they inter-relate.
- Prepare a business plan.
- Reviewing a business plan, tailoring a business plan for the reader.
Legal Issues 10%:
- Identify the advantages and disadvantages of different legal structures available to start-up enterprises.
- Register for tax (PAYE / PRSI, VAT, Corporation Tax).
- Appreciate the legal implications of employment, health & safety and contract law.
Marketing the New Enterprise 10%:
- Differentiate between marketing a new enterprise and marketing in mature, established companies.
- Recognise the marketing advantages of small enterprises.
- Examine the conventional marketing planning process.
- Employ the marketing planning and marketing mix theory to develop a marketing plan.
Financing the New Venture 10%:
- Recognise the role of finance in new venture creation.
- Examine the different types and sources of finance for new enterprises.
- Describe how entrepreneurs can estimate their financial requirements.
- Identify the role and methods of efficient financial management.
Planning for Growth 10%:
- Examine the stages of development in new ventures,
- Recognise the barriers to growth in new ventures,
- Examine the sources of assistance available for high growth new ventures in Ireland,
Exporting 5%:
- Examine how to choose an export partner in a foreign country.
- Recognise the problems facing exporters in Ireland.
Entrepreneurship in different contexts 5%:
- Investigate Corporate Entrepreneurship, Mediated Entrepreneurship,
- Examine Public sector Entrepreneurship, Social Entrepreneurship.
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Group Project Group Project Written report based on a Interview with a local entrepreneur and presentation | Coursework Assessment | Assignment | 50 % | Week 10 | 1,2,3 |
End of Semester / Year Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Final Exam Final exam 2 hour written examination | Final Exam | Closed Book Exam | 50 % | End of Term | 1,2,3,4,5 |
Full Time Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Lecture | Lecture Theatre | Theoretical learning | 1 | Weekly | 1.00 |
| Lecture | Lecture Theatre | Theoretical learning | 1 | Weekly | 1.00 |
| Lecture | Lecture Theatre | Theoretical learning | 1 | Weekly | 1.00 |
| Tutorial | Flat Classroom | Group interaction | 1 | Weekly | 1.00 |
| Independent Learning | Not Specified | Independent Learning | 3 | Weekly | 3.00 |
Total Full Time Average Weekly Learner Contact Time 4.00 Hours
Required & Recommended Book List
Required Reading
2011-04-08 Entrepreneurship in Ireland Gill Education
ISBN 0717149765 ISBN-13 9780717149766
2011-04-08 Entrepreneurship in Ireland Gill Education
ISBN 0717149765 ISBN-13 9780717149766
New textbook presenting the enterprise environment in Ireland and the concept of entrepreneurship, together with the principles of business management and their application within an Irish SME start-up context. Reviews current enterprise policies, focusing on research, development and innovation within a 'smart economy' with details of various State agencies and the assistance they can offer. Clearly explains the concept of entrepreneurship and explores the main sources of business ideas. Explores the main areas of business management within an Irish context: Identifies various types of business organisations Outlines sources of finance, public procurement, financial management and auditing principles Presents key Irish taxation obligations of small and medium enterprises Highlights relevant Irish employment legislation, insurance information and legal issues relating to the sale of goods and services Strong focus is placed on intellectual property rights. Considers various issues that arise in a business start-up, such as new product development, stages of growth, options for insolvent companies, as well as exit strategies Provides a sample layout of a feasibility study and a business plan to aid the student when embarking on an entrepreneurship project. WRITTEN FOR - Students taking entrepreneurship courses in universities and Institutes of Technology - Failte Ireland courses where entrepreneurship is a module - Any course where entrepreneurship is a module - People managing their own business, as well as aspiring entrepreneurs
Required Reading
2014-09-19 Key Person of Influence Rethink Press
ISBN 178133109X ISBN-13 9781781331095
2014-09-19 Key Person of Influence Rethink Press
ISBN 178133109X ISBN-13 9781781331095
Every industry revolves around Key People of Influence. People think it takes decades of hard work, academic qualifications and good luck to become a Key Person of Influence. This book shows that there is a strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence.
Required Reading
2019-07-03 How to Write a Business Plan Kogan Page Publishers
ISBN 9780749486440 ISBN-13 0749486449
2019-07-03 How to Write a Business Plan Kogan Page Publishers
ISBN 9780749486440 ISBN-13 0749486449
Whether you are starting or selling your own business, business plans are an essential part of the process. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully communicating your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Required Reading
2013-04-15 Entrepreneur Revolution John Wiley & Sons
ISBN 9780857084163 ISBN-13 085708416X
2013-04-15 Entrepreneur Revolution John Wiley & Sons
ISBN 9780857084163 ISBN-13 085708416X
The world is entering a new age: the age of the entrepreneur, the agile small business owner, and the flexible innovator. The dinosaurs of the industrial age are being outpaced by fast-moving start-ups, ambitious small businesses, and technological innovators. It's time to quit working so hard, break free, follow your dreams, and make a fortune along the way. This summary will show you how to change the way you thnk, the way you network, and the way you make a living. You will learn how to embrace the revolution and succeed in this exciting new age by living in the "entrepreneur sweet spot"--Where you do what you love, do it well, and get rewarded generously for it.
Module Resources
Non ISBN Literary Resources
URL Resources
Additional Information
None.