DSGN08062 2019 Professional Communications 2 (Designer Profile)

General Details

Full Title
Professional Communications 2 (Designer Profile)
Transcript Title
Professional Communications 2
80 %
Subject Area
DSGN - Design
YADA - Yeats Academy Art Dsgn & Arch
08 - NFQ Level 8
05 - 05 Credits
Start Term
2019 - Full Academic Year 2019-20
End Term
9999 - The End of Time
Angela Mehegan, Nevil Walsh, Emmet O'Doherty, Louis McManus
Programme Membership
SG_DCRDS_K08 201900 Bachelor of Arts (Honours) in Creative Design (Add-on) SG_DCRDS_H08 201900 Bachelor of Arts (Honours) in Creative Design SG_DCRDS_H08 202400 Bachelor of Arts (Honours) in Creative Design SG_DCREA_H08 202300 Bachelor of Arts (Honours) in Creative Design

During the course of this module, the student-designer engages and applies, through different elements and activities, essential transferable and soft skills to communicate ideas, perspectives and findings relating to their own design work. Central to the development and promotion of a credible designer profile and presence is the identification, articulation and visualisation of attributes, goals and values pertinent to personal/ career objectives.

Learning Outcomes

On completion of this module the learner will/should be able to;


Disseminate knowledge and apply skills in ways that are relevant to pitching design-related expertise and insights and the development of practice.


Deliver persuasive presentations of ideas or designs using appropriate media.


Identify and apply strategies for securing employment in the design market and/or developing entrepreneurship in a design-related field.


Produce professional written documentation and content relevant to the realm of Design including project-specific reports and CV/online profile elements.


Collaborate with relevant stakeholders in making decisions on student designer identity and an emerging designer practice.

Teaching and Learning Strategies

The Teaching and Learning Strategy include Lectures, Seminars and Workshop based activities. Lectures supported by images and texts, provide the context and background to topics under discussion. Seminars offer opportunities for more in-depth group discussion. Workshops allow for focused interaction, research methodologies, oral communication and structured debate.

Module Assessment Strategies

The approach used in the in-class assessments(s) is to get students to work with the widest range of methods of communications as is practicable. Presentations, formative task exercises, research and individual project work are all part of this assessment strategy.

  1. Design Presentations
  2. Designer Profile elements
  3. Online Digital Media elements
  4. CV/online Portfolio

Repeat Assessments

Repeat Assessments will be based on existing course material that allow the students to repeat failed CA elements in Autumn.

Indicative Syllabus

Who are you as a design practitioner and what are your aims and ambitions within your specific area?

Seminars, workshops, talks/lectures and other relevant activities use a range of professional skills and communication strategies to articulate a relevant Designer identity and prepare for design-oriented career paths.The proposed indicative syllabi for this module is based around the theory, practice and application of two topic areas:

1) PROFESSIONAL COMMUNICATIONS: Promoting the student-designer

  • Advanced Communications Methods: Interpersonal communication, effective communication,  non-verbal communication,
  • Learning and facilitating styles:  Theory and practice
  • Professional Presentation Skills: Structuring, Preparing and Delivering presentations. Promotion of self through professional practice involving all three areas of communication: Verbal – interview/presentation/pitch Visual – presentation of professional design work Written – CV
  • Design & Professional Practice : Design sector and networks. Profile and realm of design practice. The structure and roles of  different Design professions Roles and responsibilities of the Designer. Processes & procedures.
  • Promotion of Self as a Design Professional: Personal areas of interest.  SWOT Analysis, Digital Portfolio elements, Linkedin profile.

2) DESIGN: Material relevant to professional/career pathway:

  • Profile: Linkedin, CV, Creative Resume Social Media, YAADA Showcase, Digital material & content
  • Portfolio of experience(s): Project work, Bio, Manifesto statement(s) Endorsements.
  • Design Projects: Generating & visualising Design project work. Reporting  & evaluating.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Design Project Presentation (Internal/External) Coursework Assessment Individual Project 40 % End of Semester 1,2,3,4
2 CV / Designer Profile /Design prospect Coursework Assessment Project 30 % Week 10 2,3,5
3 Designer Pitch Coursework Assessment Individual Project 20 % Week 6 2,3
4 Participation Coursework Assessment Performance Evaluation 10 % OnGoing 5

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Design Projectwork Design Studio Professional Communications 1.5 Weekly 1.50
Workshop / Seminar Design Studio Profesional Communications .5 Weekly 0.50
Total Full Time Average Weekly Learner Contact Time 2.00 Hours

Required & Recommended Book List

Required Reading
2015-04-23 Communication Design Bloomsbury Publishing
ISBN 9781472534408 ISBN-13 1472534409

"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique.Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"--

Required Reading
2006 How Designers Think Routledge
ISBN 9780750660778 ISBN-13 0750660775

In this fourth edition, Bryan Lawson continues his discussion, trying to understand how designers think. He does this by mapping out the issues concerned with the design process, with design problems and solutions and design thinking. This edition adds to the previous debates by including a new chapter on 'Design as Conversation' reflecting on how designers, either consciously or unconsciously, monitor, reflect on, control and change their thinking. It also includes a new series of case studies on notable designers including the racing car designer Gordon Murray, product designer James Dyson, and architects such as Edward Cullinan and Glenn Murcott. * A unique look at the psychology of the designer that provides a greater insight to the process of design * 'Demystifies' the complexity of the subject and uncovers new ways that design can be done * Conclusions are drawn from years of research and provide the very latest debate on the subject

Required Reading
2016 Illuminate Penguin
ISBN 9781101980163 ISBN-13 1101980168

'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.

Required Reading
2015-01-01 Leadership: Theory, Application, & Skill Development Cengage Learning
ISBN 1285866355 ISBN-13 9781285866352

The most practical leadership textbook on the market, LEADERSHIP 6e uses a unique three-pronged approach to teach leadership concepts and theory. The authors combine traditional theory with cutting-edge leadership topics in a concise presentation packed with real-world examples. The text puts students in the leadership role, engaging them in applying the concepts and providing step-by-step behavior models for effectively handling leadership functions. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Required Reading
2017-02-07 Project Management: The Managerial Process McGraw-Hill Education
ISBN 1259666093 ISBN-13 9781259666094

As the market-leading textbook on the subject, Project Management: The Managerial Process is distinguished by its balanced treatment of both the technical and behavioral issues in project management as well as by its coverage of a broad range of industries to which project management principles can be applied. It focuses on how project management is integral to the organization as a whole. The text not only delivers the tools and processes is essential to successful project management but also an understanding that the effectiveness of these tools and methods are shaped and determined by the prevailing culture of the organization and interpersonal dynamics of the people involved. As such, Larson/Gray presents a holistic view that focuses on methodology as well as the human dimension and how they interact to determine the outcome of projects. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Required Reading
2000-01-01 Skills Development in Higher Education and Employment Open University Press
ISBN 0335203353 ISBN-13 9780335203352

The last decade has seen radical changes in higher education. Long held assumptions about university and academic autonomy have been shattered as public and political interest in quality, standards, and accountability have intensified efforts for reform. The increased influence of the state and employers in the curriculum of higher education is exemplified by the increasing emphasis on so-called core or transferable skills; an emphasis supported by the Dearing Report which identified what called 'key' skills as necessary outcomes of all higher education programs. However, there is little research evidence to support such assertions, or to underpin the identification of good practice in skill development in higher education or employment settings. Further, prescription has outrun the conceptualization of such skills, little attention has been paid to their theoretical underpinnings and definitions, or to assumptions concerning their transfer. Thus the study reported in this book sets out to gain enhanced understandings of skill acquisitions in higher education and employment settings with the aim of informing and improving provision The findings and analyses provide a clear conceptualization of core genres skills, and models of good practice in their delivery, derived from initiatives by employers and staff in higher education Student and Graduate employee perspectives on skill delivery and acquisition are presented, together with a clearer understanding of t

Required Reading
2008-08-07 Slide:ology "O'Reilly Media, Inc."
ISBN 9780596522346 ISBN-13 0596522347

Presents practical approaches for developing an effective presentation, covering such topics as creating diagrams, displaying data, arranging elements, creating movement, and interacting with slides.

Required Reading
2010-01-01 Understanding Interpersonal Communication: Making Choices in Changing Times, Enhanced Edition Cengage Learning
ISBN 9780495908753 ISBN-13 0495908754

West and Turner's UNDERSTANDING INTERPERSONAL COMMUNICATION: MAKING CHOICES IN CHANGING TIMES, Enhanced Second Edition, empowers your students by providing both the knowledge and practical skills they need to make choices as effective communicators in today's rapidly changing and technologically advanced society. The text eliminates the perceived division between theory and practice and clarifies their fundamental interconnections. The text powerfully supports skill development by exploring communication concepts in tandem with realistic scenarios and concrete behavior choices students can make in order to become more effective communicators. Rather than telling students how to communicate, the authors list a toolbox of key skills pertaining to each theory so students can actively choose and experiment with strategies appropriate for a given situation. Filled with realistic examples and scenarios that reflect the diversity and interactions of today's students, UNDERSTANDING INTERPERSONAL COMMUNICATION: MAKING CHOICES IN CHANGING TIMES, Enhanced Second Edition, makes clear connections between theory, skills, and the life situations we all encounter on a daily basis. This enhanced second edition includes the student workbook bound in at the end of the text, with chapter goals, outlines, interactive student activities, InfoTrac activities, and journal entries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Module Resources

Non ISBN Literary Resources

Duarte, Nancy. (2008) Slide:ology: The Art and Science of Creating Great Presentations O'Reilly Media.

McKay, Matthew, Martha Davis, and Patrick Fanning.(2008) Messages: The Communication Skills Book. Oakland, Calif: New Harbinger Publications.

Reynolds, Garr.(2010) Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentation New Riders.

West, Richard L, and Lynn H. Turner.(2011) Understanding Interpersonal Communication: Making Choices in Changing Times. Boston: Wadsworth.

Wood, Julia T. (2009) Communication in Our Lives. Boston, MA: Wadsworth Cengage Learning.

Journal Resources


URL Resources

Design Portfolio Handbook http://www.portfoliohandbook.com/

Other Resources


Additional Information