DSGN08053 2022 Digital Creative Design for Business

General Details

Full Title
Digital Creative Design for Business
Transcript Title
Digital Creative Design
N/A %
Subject Area
DSGN - 0212 Design
BUS - Business
08 - NFQ Level 8
05 - 05 Credits
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Valerie McTaggart
Programme Membership
SG_BGENE_K08 202200 Bachelor of Business (Honours) in General Business (Add-on) SG_BBMTS_K08 202200 Bachelor of Business (Honours) in Business with Marketing (Add on) SG_BSPOR_H08 202200 Bachelor of Business (Honours) in Sport with Business SG_BSPOR_K08 202200 Bachelor of Business (Honours) in Sport with Business (Add-on) SG_BHRMS_K08 202200 Bachelor of Business (Honours) in Business with Human Resource Managment (Add-on)

This module will enable learners to develop skills in the area of digital creative design for business. This will include using Industry Standard Applications and templates.  The skills being developed will have crossover benefits for the delivery of electronic and print media.

Learning Outcomes

On completion of this module the learner will/should be able to;


Develop techniques to create sophisticated images in a flexible fashion, with more control over the quality and impact of the final image


Apply the principles of desgin to projects


Demonstrate fundamental concepts in web design & apply these to the development of a website


Describe web site hosting features & types of hosting offered by companies

Teaching and Learning Strategies

The course will use a combination of direct instruction/discussions strategies and active/experiential learning will be used to improve student learning. 


Module Assessment Strategies

100% Continually Assessed

Repeat Assessments

Practical course work assessment/assignment

Indicative Syllabus

Multimedia Content Development - Develop techniques to create and modify images, toolbox and palettes, masks and channels, layers, special effects with filters, 3D Animation, contrast with levels and curves, resolution, image size, the histogram, creating atmosphere, storyboards, producing and printing consistent colour using Industry Standard Application

Design Usability - Fundamentals of document design (balance, positive and negative space), typography, differentiate between bitmap and victor graphics, utilize colour, swatches and gradients, RGB, CMYK, storyboards, import and export files, and adjust print settings.

Web Page Creation - webpage creation, design principles (balance, positive and negative space),etc, critique various web interfaces.  Plan website using storyboard, create and apply basic CSS, process of testing and uploading a site and hosting a site, evaluate the importance of site maintenance, SEO, Google Ad words etc, using Industry Standard Applications or templates etc.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Practical Evaluation Assessment - Repair/Manipulate and Selections Coursework Assessment Practical Evaluation 20 % Week 6 1
2 Create a Poster/Advertisement Coursework Assessment Individual Project 35 % Week 8 1,2
3 Create a Website Coursework Assessment Individual Project 45 % End of Semester 2,3,4

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Practical / Laboratory Computer Laboratory Practical 2 Weekly 2.00
Lecture Tiered Classroom Lecture 1 Weekly 1.00
Independent Learning Not Specified Independent Learning 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Required & Recommended Book List

Recommended Reading
2001-01-07 Adobe Photoshop 6.0 Classroom in a Book Adobe Press
ISBN 0201710161 ISBN-13 9780201710168

Adobe Photoshop is like having a darkroom right inside your computer. And now, with Photoshop Classroom in a Book, created by Adobe's own training experts, it's like having an expert tutor in your own book. Photoshop Classroom in a Book gives you a comprehensive set of Photoshop lessons to teach you everything you need to know to use this powerful image-editing software. And best of all, you can learn at your own pace.

Start with the basics of Photoshop, from navigating the interface to creating layers and selections to working with Photoshop tools, then move on to more complex Photoshop features, like masks, channels, retouching techniques, and special effects. In no time flat, you'll master these skills like a grade-A student, and you don't even have to bring an apple for the teacher.

Recommended Reading
2013-07-25 Adobe Dreamweaver CC Classroom in a Book Adobe Press
ISBN 0321919416 ISBN-13 9780321919410

Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Dreamweaver CC choose Adobe Dreamweaver CC: Classroom in a Book from the Adobe Creative Team at Adobe Press. The 15 project-based lessons in this book show you step by step everything you need to know to work in Dreamweaver. Youll learn to create a professional website without having to write code by hand. This completely revised Creative Cloud edition also covers HTML5, CSS3, and media queries for responsive web design. The book also shows how to create HTML-based headings, paragraphs, lists, and tables; insert graphics and Photoshop Smart Objects; add links to text and images; apply cascading styles sheets; and customize the Dreamweaver workspace. Youll also learn to add interactive elements to your sites, such as HTML5-compatible video and animation, get guidance for working with code, and finally publish a finished site to the Web. The online companion files include all lesson files so you can work along with the book.


The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students. Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training

Classroom in a Book, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program doesan official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

Recommended Reading
2014-11-29 The Non-Designer's Design Book (4th Edition) Peachpit Press
ISBN 0133966151 ISBN-13 9780133966152

For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designers Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. 

Whether youre a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence.


  • The four principles of design that underlie  every design project 
  • How to design with color 
  • How to design with type 
  • How to combine typefaces for maximum effect 
  • How to see and think like a professional designer 
  • Specific tips on designing newsletters, brochures, flyers, and other projects 

Module Resources

Non ISBN Literary Resources

Adobe Photoshop, CS6, Classroom in a Book, Adobe Creative Team, Adobe Press 2010

Adobe InDeisgn, CS6, Classroom in a Book, Adobe Creative Team, Adobe Press 2010

Other Resources

Lab with Adobe Software

Colour Printer


Additional Information