DSGN07094 2019 Product Design 5 (Industry/Competition Project)
Students originate project concepts from the examination of given work or living environments and develop appropriate solutions. This involves project planning, design, the selection of processes, problem solving and decision making. Students are encouraged to link up with external "users/experts" to carry out primary research, focus groups, user testing and evaluation.
Learning Outcomes
On completion of this module the learner will/should be able to;
Originate and manage a self selected design project
Resolve design development issues through research and expert involvement
Determine appropriate development methods to meet user expectations and cost/quantity targets
Demonstrate proficiency as a design professional
Utilise appropriate media to demonstrate the solution and its development in a convincing showcase presentation.
Module Assessment Strategies
Projects are assessed by the assignment of marks to various project deliverables. Project deliverables typically include User Research, Conceptual development of ideas, Design Development, Prototyping, Presentation. A percentage mark is assigned for each deliverable, adding up to a total of 100%.
Research 20%, Concepts 20%, Development 20%, Deliverables 20%, Professional Practice 20%.
Module Dependencies
Indicative Syllabus
Students identify and present short proposals for three project concepts from a given work or living environment. These proposals are considered by staff and student for final selection.
The student then agrees areas of research that need to be undertaken and identifies required expert and user group collaborators.
Coursework & Assessment Breakdown
Coursework Assessment
Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
---|---|---|---|---|---|---|
1 | Product Design Project | Coursework Assessment | Individual Project | 100 % | Week 15 | 1,2,3,4,5 |
Required & Recommended Book List
2007 Designing Interactions Mit Press
ISBN UOM:39015066860464
Forty designers who have helped shaped human interaction with technology are introduced in a collection of stories that charts the history of entrepreneurial design development for technology.
2014-10-20 Value Proposition Design John Wiley & Sons
ISBN 9781118968055 ISBN-13 1118968050
The authors of the international bestseller Business Model Generation explain how to create value propositions customers cant resist Value Proposition Design helps you tackle a core challenge of every business creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors global bestseller, Business Model Generation, this sequel explains how to use the Value Proposition Canvas a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that wont work. Youll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectly integrates with the Business Model Canvas from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
Module Resources
Brian Gray. Industrial Design Rights. Springer 2001
Donald G Reinertsen. Managing The Design Factory. Free Press 1997
McDonough, William 2002, Cradle to Cradle North Point Press,
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