DSGN07089 2019 Professionalism & Communication for Design II

General Details

Full Title
Professionalism & Communication for Design II
Transcript Title
Professionalism & Communicatio
80 %
Subject Area
DSGN - Design
YADA - Yeats Academy Art Dsgn & Arch
07 - NFQ Level 7
05 - 05 Credits
Start Term
2019 - Full Academic Year 2019-20
End Term
9999 - The End of Time
Maeliosa O'Brien, Peter Scanlon, Claire Lorusso, Elaine Regan, Rowan Watson
Programme Membership
SG_DINTE_B07 201900 Bachelor of Arts in Design in Interior Architecture and Design SG_DINTE_B07 201900 Bachelor of Arts in Interior Architecture and Design SG_VINTE_B07 201900 Bachelor of Arts in Interior Architecture and Design SG_DINAD_H08 202000 Bachelor of Arts (Honours) in Interior Architecture and Design SG_D3INT_H08 201900 Bachelor of Arts (Honours) in 3Interior Architecture and Design SG_VINTE_B07 202200 Bachelor of Arts in Interior Architecture and Design SG_DINAD_H08 202200 Bachelor of Arts (Honours) in Interior Architecture and Design SG_DINTE_H08 202300 Bachelor of Arts (Honours) in Interior Architecture and Design SG_DINAD_H08 202300 Bachelor of Arts (Honours) in Interior Architecture and Design SG_DINAD_H08 202400 Bachelor of Arts (Honours) in Interior Architecture and Design

This module provides a knowledge‑based grounding in the professional and ethical roles of the designer. It examines the role and importance of effective communication and marketing and their application to the creative industries. The module introduces students to the broad principles of entrepreneurship, examining the role and importance of business in the design industry. The student’s confidence in critical and analytical thinking develops through design discussion and debate that involves the student relating their views to the ideas and work of others. Students develop their professional communication skills in the preparation of a digital portfolio of work, a digital design profile and curriculum vitae.

Learning Outcomes

On completion of this module the learner will/should be able to;


Demonstrate an understanding of the relationship between the professional field, the market, and the media.


Discuss and compare examples/models of best practice in their design occupation, both nationally and internationally.


Reflect upon their own work and professional aspirations in the context of contemporary and historical practitioners and debates within the creative discipline.


Consolidate and prepare a professional portfolio of design work and CV that best represent a brand identity and position in the design world, building a profile as a designer.


Communicate an understanding of the opportunities available in the profession, identifying a strategy for marketing themself in that area.

Teaching and Learning Strategies

The module is delivered using a combination of lectures, group tutorials, individual tutorials.  An experiential and student centred approach promotes personal, reflective and active engagement with learning, fostering confidence and competence in the communication of ideas.  Clearly defined learning outcomes are constructively aligned with assessment criteria.

Module Assessment Strategies

Formative and summative continuous assessment modes using a range of techniques which includes group and/or individual work. Assessment dates are as set by the lecturer for that year of study.

Repeat Assessments

Repeat assessment will be dependent on failed components.  This will be confirmed at formal exam boards.

Indicative Syllabus

The Market:

  • An overview of the professional field, the market and the media;
  • Seminal study of designers in the industry - regionally, nationally and internationally ;
  • Marketing: industry analyses and trends in marketing & positioning trends;
  • Brand and Digital profile (website &/ social media);
  • CV and Portfolio.


  • An introduction to business processes and office management, eluding to management theory and organisational transformation processes;
  • Business responsibilities, codes of ethics (including environmental) and business etiquette;
  • An introductory overview of the structure and roles of the different professions in the design team;
  • Time Management: Producing and implementing a programme of work;
  • The broad principles of legislation relating to Copyright, Design and Patents, specifically relating to digital media.


  • Reflective and reflexive practice consolidated.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Case study & Presentation Project Individual Project 40 % OnGoing 1,2,3
2 CV & Portfolio Project Individual Project 60 % OnGoing 3,4,5

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Online Lecture Classroom Equipped for OLL. Theoretical input in a digitally enabled architectural studio space 1 Weekly 1.00
Directed Learning Classroom Equipped for OLL. Practical, tutorial and workshop in a digitally enabled architectural studio space 2 Weekly 2.00
Independent Learning Not Specified Independent learning 4 Weekly 4.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Module Resources

Non ISBN Literary Resources

Anderson, J. (2011) Architectural Design, London: Ava.

Chaplin, A. (2014). The architecture of diagrams. a taxonomy of architectural diagrams. Retrieved from: https://issuu.com/andrew-chaplin/docs/architecture_of_diagrams.

Ching, Francis, D. K, (1987), Interior Design Illustrated, Van Nostrand Reinhold.

Ching, Francis, D. K, (1998), Design Drawing, Wiley.

Ching, Francis, D. K, (2002) Architectural Graphics, Van Nostrand Reinhold.

Cooper, C, (2007) Drawing & Perceiving, New York: John Wiley & Sons.

Dernie, D. (2014). Architectural drawing (2nd ed.). London, England: Lawrence King Publishing.

Doyle, M. (1999) Color Drawing, New York: John Wiley & Sons.

Dunn, N. (2010) Architectural Modelmaking, London: Laurence King.

Farrelly, L. (2008) Representational Techniques. Ava Publishing.

Gibbs, J. (2005). Interior design. Laurence King Publishing.

Kilmer, R., & Kilmer, W. O. (2014). Designing interiors. John Wiley & Sons.

Neat, D. (2008) Modelmaking: materials and Methods, Marlborough: The Crowood Press Ltd.

Piotrowski, C. M. (2001). Professional practice for interior designers. John Wiley & Sons.

Yee, R. (1997), Architectural Drawing: A Visual Compendium of Types and Methods, John Wiley & Sons.  

Journal Resources


URL Resources


Other Resources


Additional Information