DSGN06141 2019 Product Design 3 (User Centered Design)

General Details

Full Title
Product Design 3 (User Centered Design)
Transcript Title
Product Design 3 (User Centere
80 %
Subject Area
DSGN - Design
YADA - Yeats Academy Art Dsgn & Arch
06 - NFQ Level 6
10 - 10 Credits
Start Term
2019 - Full Academic Year 2019-20
End Term
9999 - The End of Time
David Roberts, Diarmuid Timmons, Louis McManus, Mr. Mark Rooney, Nevil Walsh, Barry McGuinness
Programme Membership
SG_DCRDS_B07 201900 Bachelor of Arts in Creative Design SG_DCRDS_H08 201900 Bachelor of Arts (Honours) in Creative Design SG_DCRDS_B07 202300 Bachelor of Arts in Creative Design SG_DCRDS_H08 202300 Bachelor of Arts (Honours) in Creative Design

This Module focuses on the user and their interaction with products/services. Through a series of projects students will examine existing products and identify and interview users. They will then develop products while iteratively testing and developing their concepts on their users. They will document their process through a design report.

Learning Outcomes

On completion of this module the learner will/should be able to;


Evaluate competing products


Prepare for and interview users


Apply Research to Concepts


Combine visual media for the presentation of design proposals


Produce a Design Report

Teaching and Learning Strategies

Dissection of the brief (write it out in your own words)

Establish knowledge of the current market, products and users.

User interviews

User Testing

Application of research data to products

Production of research boards, concepts, products, CAD GA and a design report

Presentation to Peers and Tutors

Module Assessment Strategies

Each project is assigned a percentage from the overall module 

Deliverables typically include all or some of the following:

User Research, Concept Development, Design Development, Model or Prototype, CAD and Presentation Material (inc Research Boards, Sketches, Sketch Models, Prototypes, Powerpoint and other 2D material and a Design Report)

 A percentage mark is assigned for each deliverable, adding up to a total of 100%.


Repeat Assessments

Repeat Projects

Indicative Syllabus

This module is taught through a number of projects typically varying from 3 to 5 weeks in length. The focus is on the researching of existing products/services, interviewing users and then responding to this data in the production of their concepts. The students return to the interviewee/user to iteratively test their designs, producing and modifying concepts in response to user feedback.

The emphasis of this series of projects is on the correct assessment and implementation of user needs. 

This information is reflected in the production of a design report

Externally sourced projects will be used when they match learning outcomes.


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Project Presentation (External Clients) Continuous Assessment Project 20 % Week 4 1,2
2 Project Presentation (External Clients) Continuous Assessment Project 40 % Week 8 3
3 Project Presentation (External Clients) Continuous Assessment Project 40 % Week 13 4,5

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Workshop/Seminar Design Workshop Model/Prototype Making 3 Weekly 3.00
Design Projectwork Design Studio Client Project 3 Weekly 3.00
Directed Learning Design Studio Client Project 4 Weekly 4.00
Independent Learning Not Specified Project Work 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 10.00 Hours

Required & Recommended Book List

Recommended Reading
2016-03-08 Sprint Simon and Schuster
ISBN 9781501121777 ISBN-13 1501121774

NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER Sprint offers a transformative formula for testing ideas that works whether youre at a startup or a large organization. Within five days, youll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes. Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: Whats the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now theres a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. Its for anyone with a big opportunity, problem, or idea who needs to get answers today.

Recommended Reading
1990 The Design of Everyday Things Broadway Business
ISBN 0385267746 ISBN-13 9780385267748

Identifies the principles of good design, explains how many everyday appliances and machines fall short, and discusses design trends of the future

Module Resources

Non ISBN Literary Resources

Dreyfus Associates Humanscale MIT Press (1974)

Powell, Dick Presentation Techniques Little Brown & Co (1985)

Moggeridge, Bill Designing Interactions MIT Press  (2007)

Ashby, Michael Materials and Design: Second Edition Butterworth-Heinneman (2009)

Lesko, Jim Industrial Design: Materials and Manufacturing Wiley (1998)

Brall, James Design for Manufacturability McGraw Hill (1998)

Journal Resources


URL Resources


Other Resources


Additional Information