DSGN06138 2019 Professional Practice 1 (Core Communication Skills)

General Details

Full Title
Professional Practice 1 (Core Communication Skills)
Transcript Title
Professional Practice 1 (Core
80 %
Subject Area
DSGN - Design
YADA - Yeats Academy Art Dsgn & Arch
06 - NFQ Level 6
05 - 05 Credits
Start Term
2019 - Full Academic Year 2019-20
End Term
9999 - The End of Time
Angela Mehegan
Programme Membership
SG_DCRDS_B07 201900 Bachelor of Arts in Creative Design SG_DCRDS_H08 201900 Bachelor of Arts (Honours) in Creative Design SG_DCRDS_B07 202300 Bachelor of Arts in Creative Design SG_DCRDS_H08 202300 Bachelor of Arts (Honours) in Creative Design

Professional Practice 1 introduces students to the theory and practice of communication by developing  confidence and skills in interpersonal, oral and written communication with particular focus on Creative Design practices. One the key objectives of this module is to generate confidence, self-esteem and to encourage personal development through effective written and verbal communication skills.


Learning Outcomes

On completion of this module the learner will/should be able to;


Demonstrate an understanding of the research, structure and organisation needed in a variety of presentation techniques and modes.


Research user groups, user needs and behaviours and present research orally, visually and in written format


Develop verbal and non verbal inter-personal skills to enhance professional development


Develop effective interpersonal strategies that support personal development, self awareness and confidence through communication skills.


Write a cover letter, CV and communicate effectively with professional bodies

Teaching and Learning Strategies

Lecture, Seminar and Workshop-based. Seminars allow for in depth debate, workshops enable interaction and group involvement

Module Assessment Strategies

Learners are assessed through 100% continuous assessment. This includes group presentations, individual presentations, written submissions, research reports, and personal development projects

Repeat Assessments

Students may repeat failed elements for Autumn Exam Board

Indicative Syllabus

Professional Practice Core Communication Skills are acquired through the following indicative syllabus:

Introduction to  Writing Skills and Genres

Effective CV and Cover Letter writing that communicates with clarity and conviction 

Introduction to the principles of practical report writing and persuasive writing

Design Report writing informed by studio projects

Application of research  to build credible and substantiated arguments.

Introduction to effective listening and communication

Understanding group dynamics and collaboration as an effective tool in communication: interactive and team work strategies

Organisation techniques and participation in work groups: manage research, allocate tasks and structure roles

Core Presentation Skills and techniques: structure, plan and present effective presentations

Introduction to Personal Development: self -awareness and confidence building

Application of  assertive techniques in communicating with others 

Understanding nonverbal behaviours as communication tools that effect feelings, attitudes, affiliations, status and power

Appraisal and evaluation of  peer presentations, recognising importance of listening and constructive feedback



Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Written Communication (CV, Cover Letters, Design Reports) Continuous Assessment Written Report/Essay 40 % OnGoing 1,2,5
2 Group and Individual Presentations/ Interview Continuous Assessment Oral Exam/Presentation 30 % Week 8 1,3
3 Personal Development Presentation Continuous Assessment Oral Exam/Presentation 30 % End of Term 1,3,4

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Tiered Classroom Introduction to Core Communication skills 1 Weekly 1.00
Workshop/Seminar Flat Classroom Interactive practical application of diverse communication skills 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Required & Recommended Book List

Required Reading
2015-08-17 Maslow's Hierarchy of Needs
ISBN 2806269342 ISBN-13 9782806269348
Required Reading
2014-01-01 Communication in Our Lives Cengage Learning
ISBN 9781285075976 ISBN-13 1285075978

Provide a description about the book that does not include any references to package elements. This description will provide a description where the core, text-only product or an eBook is sold. Please remember to fill out the variations section on the PMI with the book only information. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Required Reading
2013-01-03 Interpersonal Communication
ISBN 0415807522 ISBN-13 9780415807524

"Interpersonal Communication: Putting Theory Into Practice draws upon theory and research in the field of interpersonal communication to help students identify strategies that will help them to become more skilled communicators. This book introduces students to interpersonal communication as a subject of scientific research that has enormous relevance to their daily lives. The authors' aim to improve students' quality of life by promoting effective communication skills. In this text, students learn to use what researchers have discovered about interpersonal communication to improve their own ability to communicate well. Students are also exposed to contemporary research in interpersonal communication, which is used as a foundation for establishing skill-building tips"--

Required Reading
2017 You've Got 8 Seconds Amacom
ISBN 081443830X ISBN-13 9780814438305

Provides guidance on how to effectively and efficiently communciate, describing how to capture and retain an audience's attention to ensure that information is being received.

Module Resources

Non ISBN Literary Resources

Hargie, Owen, (2011) Skilled Interpersonal Communication: Research, Theory and Practice, Routledge

Maslow, H. Abraham, (2014) Towards a Psychology of Being, Sublime Books

Reynolds, G. (2008) Presentation Zen: Simple Ideas on Presentation Design and Delivery, New Riders.

Reynolds, G. (2010) Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentation, New Riders.

Duarte, N. (2008) Slide:ology: The Art and Science of Creating Great Presentations, O'Reilly Media.




Journal Resources


URL Resources

The Persuasive Art of Storytelling: https://www.huffingtonpost.com/vala-afshar/the-art-of-persuasive-sto_b_5548004.html

Design Issues: https://www.mitpressjournals.org/loi/desi

Other Resources