DIGT09002 2023 Digital Business Strategy

Digital Business is rapidly evolving and today, they are a central resource in the pursuit of business objectives and strategies. As a result, the role of Digital Business Strategy needs to be re-evaluated to develop an understanding of how both Digital Business Strategy, Digital Transformation Strategy and the future Digital Strategy to help today’s organisation to obtain and sustain competitive advantage in the global marketplace. 
 
This module evaluates and discusses components of a comprehensive Digital Business strategy and investigates its impact on different industry sectors.

Title: The Second Machine Age( Work Progress and Prosperity in a Time of Brilliant Technologies) <>Binding: Hardcover <>Author: ErikBrynjolfsson <>Publisher: W.W.Norton&Company

Process Innovation: Reengineering Work Through Information Technology

Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage.

In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI crazeremember when it seemed plausible that IBM's Watson could cure cancer?to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the moonshot (curing cancer, or synthesizing all investment knowledge); look for the low-hanging fruit to make your company more efficient.

Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informedimportant but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (analytics on steroids), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise.

Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI.

A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

"Navigating Digital Transformation in Management provides a thorough introduction to the implications of digital transformation for leaders and managers. The book clearly outlines what new or enhanced roles and activities digital transformation requires of them. The book takes a practical approach and shapes an actionable guide that students can take with them into their future careers as managers themselves. With core theoretical grounding, the book explains how the digital transformation imperative requires all organizations to continuously undertake digital business transformation to adapt to ongoing digital disruption and to effectively compete as digital businesses. The book discusses the critical roles managers need to play in establishing, facilitating and accelerating the day-to-day activities required to build and continuously upgrade these capabilities. Drawing on cutting edge research, this textbook: Explains how digital technology advancements drive digital disruption and why digital business transformation and operating as a digital business are critical to organization survival. Unpacks the different digital business capabilities required to effectively compete as a digital business. Considers the new or digitally enhanced competencies required of leaders, managers, and their supporting professionals to effectively play their roles in digital transformation. Discusses how leaders, managers, and their supporting professionals can keep up with digital technology advancements. Unpacks key digital technology advancements, providing a plain language understanding of what they are, how they work, and their implications for organizations. Enriched with pedagogical features to support understanding and reinforce learning, such as reflective questions, learning summaries and case studies and supported by a suite of instructor materials, this textbook is an ideal choice for teachers that want to enable their information systems, information technology and digital business students to compete and thrive in the contemporary business environment"--

The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author. Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics such as the corporate social responsibility movement and environmental, social, and governance innovation presented alongside fully integrated business models and up-to-date examples of business model innovation. Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.

Information Systems Research

MIS Quarterly

Journal of Management Information Systems

Journal of the Association of Information Systems

European Journal of Business and Management Research