DIGT08003 2022 Digital and Social Media for Business

General Details

Full Title
Digital and Social Media for Business
Transcript Title
Digital and Social Media
N/A %
Subject Area
DIGT - Digital
BUS - Business
08 - NFQ Level 8
05 - 05 Credits
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Valerie McTaggart
Programme Membership
SG_BGENE_K08 202200 Bachelor of Business (Honours) in General Business (Add-on) SG_BBMTS_K08 202200 Bachelor of Business (Honours) in Business with Marketing (Add on) SG_BSPOR_H08 202200 Bachelor of Business (Honours) in Sport with Business SG_BSPOR_K08 202200 Bachelor of Business (Honours) in Sport with Business (Add-on) SG_BHRMS_K08 202200 Bachelor of Business (Honours) in Business with Human Resource Managment (Add-on)

The aim of the course is to provide students with a practical demonstration of how digital technologies and social media tools are changing business strategies and tactics across different industries.  It will also combine digital, online and offline marketing campaigns which are changing the way both customers and businesses communicate with each other. 


Learning Outcomes

On completion of this module the learner will/should be able to;


Demonstrate and critically evaluate the importance of Digital and Social Media tools in business


Devise, construct and publish using online tools and applications as a means of effective communication medium


Measure and analyse visitor traffic to your online presence to continuously develop and improve your digital and social media


Construct a digital and social media strategy plan for a business

Teaching and Learning Strategies

The course will use a combination of teaching methods including, lectures, in-class discussions, practical demonstrations, presentations, guest speakers and readings used to improve student learning.




Module Assessment Strategies

100% Continually Assessed


Repeat Assessments

Practical course work assessment/assignment

Indicative Syllabus

Collaboration - create a document workspace, invite others to collaborate, use templates, and evaluate online tools and applications available for businesses to use

Digital Media Content -how to create, produce and distribute visually appealing, easy to navigate and engaging material to promote online and offline; e.g: WordPress, Tumblr, Adobe InDesign, Blurb, Piktochart, Pixlr, Podcasts - Podomatic, YouTube etc

Social Media Marketing - fundamentals of social media, social media marketing to increase your online traffic, Keyword Search and Tools, SEO, Content Optimisation, Social bookmarking, SMART Objectives etc

Digital Marketing - fundamentals of digital marketing, SEO, email marketing, viral marketing, Pay per click marketing, mobile marketing, Online PR etc.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Blog Coursework Assessment Individual Project 20 % Week 6 1,2,3,4
2 Online and Offline Digital Content Coursework Assessment Individual Project 20 % Week 11 1,2,3,4
3 Digital and Social Media Strategy Plan and Presentation Coursework Assessment Written Report/Essay 60 % End of Semester 1,2,3,4

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Practical / Laboratory Computer Laboratory Practical 2 Weekly 2.00
Lecture Tiered Classroom Lecture 1 Weekly 1.00
Independent Learning Not Specified Independent Learning 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Required & Recommended Book List

Recommended Reading
2015-09-16 Social Media Marketing Workbook: How to Use Social Media for Business CreateSpace Independent Publishing Platform
ISBN 1517380235 ISBN-13 9781517380236

Social Media Marketing Workbook 2016

Learn how to market your business on Social Media for free!

A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald

Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities.

If you know how... you can market on social media effectively.

But do you know how?

Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp?

Enter the Social Media Marketing Workbook, your step-by-step guide on how to market your business on social media.

With up-to-date information on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes

  • SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing.

  • PLATFORM MARKETING STEP-BY-STEP - an explanation of:
    • Facebook Marketing - Facebook for Business
    • LinkedIn Marketing - LinkedIn for Business
    • Twitter Marketing - Twitter for Business
    • YouTube Marketing - YouTube for Business
    • Pinterest Marketing - Pinterest for Business
    • Yelp / Local - Marketing via Yelp, Google+ and other local review sites
    • Epilogue - the "new" kids on the block of Snapchat and Instagram

  • POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts.

  • FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value!

Social Media Marketing Worksheets

This isn't a fancy book. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.).

Got questions? Just Google Jason McDonald and send him an email - he's happy to help.

About the Author

Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When hes not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.

Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies

Recommended Reading
2012-05-08 The Social Media Bible: Tactics, Tools, and Strategies for Business Success Wiley
ISBN 1118269748 ISBN-13 9781118269749

The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

  • Updates and changes to Google's search engine algorithms
  • More information on plug-ins, widgets, apps, and integration
  • Updates on Twitter and Yammer and new information on Google+
  • The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

Module Resources

URL Resources

Social Media Examiner Reports - http://www.socialmediaexaminer.com/report/

Commission for Communications Regulation - http://www.comreg.ie/

Other Resources


Additional Information