DIGT06013 2022 Content Creation

General Details

Full Title
Content Creation
Transcript Title
Content Creation
Code
DIGT06013
Attendance
N/A %
Subject Area
DIGT - Digital
Department
MKTS - Marketing, Tourism & Sport
Level
06 - NFQ Level 6
Credit
05 - 05 Credits
Duration
Semester
Fee
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
Alan Kelly, Aine Doherty, Aileen Brennan, Rachel Kane
Programme Membership
SG_BSOCI_S06 202200 Certificate in Social Media Marketing SG_BDIGI_S06 202200 Certificate in Digital Marketing Practice
Description

The module will equip the learner with the practical skills to research, plan, create and publish a various of digital content using popular PC and mobile applications using accepted design guidelines. The learner will review digital content to monitor trends and identify best practice. They will understand the role of creativity and basic design guidelines plus how best to plan and apply these to digital content creation. Finally the learner will explore the various social and digital platforms available and how best to publish and promote digital content across these platforms.

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Plan and research how to create digital content.

2.

Apply accepted design guidelines for content creation.

3.

Create graphic and video content using a number of popular PC and mobile applications.

4.

Publish digital material to a number of sources including blogs, social media and email platforms.

Teaching and Learning Strategies

This module is designed for blended learning. It will be assessed using 100% continuous assessment.

The teaching and learning strategy includes interactive lectures. Moodle is used as a repository.

Module Assessment Strategies

This module is assessed using 100% continuous assessment. Students will complete two projects over the duration of the module. The student is not required to pass both assessments, they can fail either and still pass if they obtain an overall pass mark.

1. Social Media Content Audit 30%

2. Content Creation 70%

Repeat Assessments

Students will have an opportunity to resubmit failed elements of the continuous assessment if they fail overall.

Indicative Syllabus

1. Plan and Research how to create digital content;

  • Research the digital content published by a number of local and national companies highlighting best practise,
  • Compare the types of content, amount of engagement and frequency of content across a number of established digital platforms.

2. Apply accepted design guidelines for content creation;

  • Identify the various formats and constraints of creating and publishing digital content,
  • Identify the various graphic and video formats, quality and dimension settings and requirements for publishing to popular social, email, blog and video streaming sites.

3. Create graphic and video content using a number of popular PC and mobile applications;

  • How to create conversational content for different platforms utilising the correct tone of voice,
  • Create relevant and interesting digital content which will resonance with the target audience,
  • How to plan, capture, edit and publish both graphic and video content using PC and mobile applications.

4. Publish digital material to a number of sources including blogs, social media and email platforms;

  • Apply design guidelines in the creation of digital content,
  • Apply recognised design guidelines in relation to layout, fonts, images, colours, alignment, contrast, proximity and quality settings,
  • Deliver digital content which can be distributed within the constraints of the various digital and social platforms including formats, dimensions, file sizes and compatibility.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Social Media Content Audit Continuous Assessment Assessment 30 % Week 6 1
2 Content Creation Continuous Assessment Assessment 70 % End of Semester 1,2,3,4
             

Online Learning Mode Workload


Type Location Description Hours Frequency Avg Workload
Online Lecture Online Online Lecture 1.25 Weekly 1.25
Independent Learning Online Independent Learning 6 Weekly 6.00
Total Online Learning Average Weekly Learner Contact Time 1.25 Hours

Module Resources

Non ISBN Literary Resources
Journal Resources
URL Resources
  • YouTube tutorials
  • HitFilm Express
  • Wordpress.com
  • Paint 3D
  • Filmora App
  • VideoPad
  • Canva App
  • Infogram
  • VLLO video editing app
  • Pexels.com
Other Resources
Additional Information