CONS07065 2022 Property Sales, Lettings and Marketing
Full Title
Property Sales, Lettings and Marketing
Transcript Title
Property Sales, Lettings & Mar
Code
CONS07065
Attendance
N/A %
Subject Area
CONS - Construction
Department
CENG - Civil Eng. and Construction
Level
07 - Level 7
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
Trevor McSharry, Barrie Cox, Ms. Laura ODonnell, Aisling Doyle
Programme Membership
SG_SPROP_J07 000000 Bachelor of Science in Property Services and Facilities Management
SG_SPROP_J07 202200 Bachelor of Science in Property Services and Facilities Management (Add-on)
SG_SAUCT_S07 202200 Certificate in Auctioneering and Estate Agency Practice
SG_SPROO_J07 202300 Bachelor of Science in Property Services and Facilities Management
SG_SAUET_S07 202300 Certificate in Auctioneering and Estate Agency Practice
Description
The aim of this module provides comprehensive knowledge of services offered by estate agents with particular emphasis on property sales, lettings and marketing. It is designed to provide the learner with an in-depth knowledge of the role and duties of the estate agent. The module explores the various methods of sale as well as the policies and procedures that the agent is required to follow for good practice. A comprehensive understanding of the essential marketing documentation required in the process of sale or letting of any property. This module will outline the office administrational duties of the day-to-day operations of a property firm.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Identify and appraise the roles and duties of the estate agent.
2.
Scrutinise the methods of sale, the policies and procedures that the agent is required to adhere to.
3.
Classify the various types of effective communication and negotiation skills between agents and clients. Determine the appropriate conflict management methods.
4.
Recommend the essential marketing documentation required in the process of sale or letting of any property.
5.
Evaluate the importance of efficient management and office administration in the operation of a property firm.
Teaching and Learning Strategies
This module will be delivered through lectures.
Moodle is used by lecturers to direct and manage the learning process and facilitates formal learning, posting of lecture notes and continuous assessments, additional resources and supporting documents. Informal learning: social communication between learners.
Moodle will also be further used as a means of assessment, utilising online quizzes, for the uploading of assignments of reports.
Module Assessment Strategies
This module is 100% Continuous Assessment.
Repeat Assessments
Students who fail an element of the module will need to repeat each element (continuous assessment) as instructed by the module lecturer.
Indicative Syllabus
Identify and appraise the roles and duties of the estate agent.
Role of the estate agent, different parties, Agency, types of agency
Scrutinise the methods of sale, the policies and procedures that the agent is required to adhere to.
Sale methods, Private treaty, tender and auction Vendors rights Fees and expenses
Business correspondent and business reports- required documents for sales, lettings and valuations - LOI TOES AMI Due Diligence client agreements on marketing, fees separately to business fees. Valuations reports and letters Red book, Blue Book.
Classify the various types of effective communication and negotiation skills between agents and clients. Determine the appropriate conflict management methods.
Communication and Negotiation – motivation and nurturing characteristics a good negotiator, conflict management, organisational skills, and time management
Recommend the essential marketing documentation required in the process of sale or letting of any property.
Marketing documents sales, letting brochures, signage – contents, regulations surrounding same, online, virtual viewings, client agreement
Explain the importance of efficient management and office administration in the operation of a property firm.
Letting and sales practice – Communication with vendors, conducting a letting show residential property for sale or let, practice and procedure for showing the property. Office administration duties – Keys, alarms, security, and procedures for handling this. Personal Safety
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
100 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Continuous Assessment | Coursework Assessment | Assessment | 100 % | OnGoing | 1,2,3,4,5 |
Online Learning Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Lecture | Online | Property Sales, Lettings & Marketing | 1 | Weekly | 1.00 |
| Directed Learning | Not Specified | Property Sales, Lettings & Marketing | 1 | Weekly | 1.00 |
| Independent Learning | Not Specified | Property Sales, Lettings & Marketing | 5 | Weekly | 5.00 |
Total Online Learning Average Weekly Learner Contact Time 1.00 Hours
Required & Recommended Book List
Recommended Reading
2011-08-26 Make That Grade Marketing Gill Education
ISBN 071714982X ISBN-13 9780717149827
2011-08-26 Make That Grade Marketing Gill Education
ISBN 071714982X ISBN-13 9780717149827
This title provides an overview of marketing principles and concepts. The book is updated to reflect the challenges of the global recession.
Recommended Reading
2021-12 Residential Property Appraisal Routledge
ISBN 0367419629 ISBN-13 9780367419622
2021-12 Residential Property Appraisal Routledge
ISBN 0367419629 ISBN-13 9780367419622
Residential Property Appraisal, Volumes 1 and 2 are essential handbooks not only for students studying surveying but also for surveyors and others involved in the appraisal of residential property. Volume 1 has been updated and covers the valuation process as it relates to residential properties, particularly when valuation is undertaken for secured lending purposes. It addresses the basic skills required, the risks posed in a valuation, the key drivers of value, emerging issues that impact valuation and the key legal and RICS Regulatory considerations that a valuer needs to understand. Volume 2 of the book goes on to address the inspection and survey of residential properties, covering new technology, modern methods of construction, problem plants and pests, damp in new builds, and modern building services. New challenges for the surveyor to consider include the health and wellbeing of building occupants, the Party Wall etc. Act 1996 and schedules of condition, energy and building performance, and owner occupied and tenanted properties. An essential book for students studying to enter the residential survey and valuation profession and for existing practitioners who wish to improve their knowledge of industry practices.
Recommended Reading
2016-08-08 Introducing Property Valuation
ISBN 1138929956 ISBN-13 9781138929951
2016-08-08 Introducing Property Valuation
ISBN 1138929956 ISBN-13 9781138929951
This new edition of bestselling textbook Introducing Property Valuationprovides students with a comprehensive introduction to the concepts and methods of valuing real estate, helping them to progress successfully from basic principles to a more sophisticated understanding. Taking a practically oriented rather than purely theoretical approach, the textbook equips readers with the skills to undertake their own valuation calculations. Fully updated to reflect recent developments in regulation and practice, experienced tutor and valuer Michael Blackledge demonstrates how the principles can be applied in professional practice in line with the requirements and guidance provided by the International Valuation Standards Council and the Royal Institution of Chartered Surveyors. Online material accompanies the new edition with Q&As and pre-programmed excel spreadsheets enabling students to prepare their own calculations. The five traditional methods of valuation are outlined and the practical applications of the two main approaches, the comparison and investment methods, are fully explored. The use of discounted cash flow and quarterly in advance calculations, topics which are not always adequately covered elsewhere, are also explained. Accessibly written with a full range of worked examples, case studies, clear chapter summaries and extensive further reading suggestions, this book is essential for any student of real estate and its valuation.
Recommended Reading
2012-01-11 Property Valuation Principles Red Globe Press
ISBN 9780230355804 ISBN-13 0230355803
2012-01-11 Property Valuation Principles Red Globe Press
ISBN 9780230355804 ISBN-13 0230355803
A user-friendly introduction to property valuation for students and practitioners who are new to the subject. The text is packed with worked examples and photos and covers the five main methods of valuation, their application in a variety of markets and their relation to the wider economic context.
Recommended Reading
2014 Real Estate Concepts Routledge
ISBN 0415857422 ISBN-13 9780415857420
2014 Real Estate Concepts Routledge
ISBN 0415857422 ISBN-13 9780415857420
"The essential reference tool for all real estate, property, planning and construction students.Real Estate Concepts provides built environment students with an easy to use guide to the essential concepts they need to understand in order to succeed in their university courses and future professional careers. Key concepts are arranged, defined and explained by experts in the field to provide the student with a quick and reliable reference throughout their university studies. The subjects are conveniently divided to reflect the key modules studied in most property, real estate, planning and construction courses.Subject areas covered include:PlanningBuilding surveyingValuationLawEconomics, investment and financeQuantity surveyingConstruction and regenerationSustainabilityProperty management Over the 18 alphabetically arranged subject specific chapters, the expert contributors explain and illustrate more than 250 fully cross-referenced concepts. The book is packed full of relevant examples and illustrations and after each concept further reading is suggested to encourage a deeper understanding. This book is an ideal reference when writing essays, assignments and revising for exams"--
Recommended Reading
2020 Market Analysis for Real Estate
ISBN 0367233509 ISBN-13 9780367233501
2020 Market Analysis for Real Estate
ISBN 0367233509 ISBN-13 9780367233501
"This book is a comprehensive introduction to how real estate markets work and the analytical tools and techniques that can be used to recognize and interpret market signals. Its rigorous macroeconomic theory is backed up with numerous real estate case study examples and pedagogy"--
Module Resources
Non ISBN Literary Resources
Journal Resources
URL Resources
www.scsi.ie
www.psr.ie
www.rics.ie
Other Resources
Additional Information