COMP08111 2022 E-business and Innovation

Appreciate the importance of the e-commerce business environment and the evolution of the sector

Identify the foundations of the various e-commerce business models and analyse the application of these models.

Derive a business plan and appreciate the value of project management.

Demonstrate how marketing, payment systems and security are used to support e-commerce

Be aware of the legal and ethical issues concerning eCommerce

Construct an e-commerce solution for the business environment

The students will engage with the lecturer for two hours a week online. They will support this with a period of self directed learning.

Continuous assessment 60%

Final Exam 40%

As set out by Marks and Standards

Appreciate the importance of the e-commerce business environment and evolution of the sector. 

• Define e-commerce.
• Contribution of e-commerce to the Irish economy / international economy.
• Change in consumer behaviour.
• Evolution of e-commerce pre and post the dot com bust Advantages and disadvantages of e-commerce.

Identify the foundations of the various e-commerce business models and analyse the application of these models. 

• Differentiate EC from traditional business models.
• Identify the key components of an e-commerce business model.
• Analyse the various business models using examples & case studies.
  • B2C B2C C2C etc..

Derive a business plan and appreciate the value of project management.

Business Plan

• Identify
  • Define target audience
  • Legal structure of the business (company description)
  • Market analysis
  • Staffing
  • Funding
  • Market / sales strategy
  • Role out strategy

Project Management

• Define project management &its objectives
• Explore the System Development Life Cycle
• Project management techniques,
  • Gantt & Pert

Demonstrate how marketing, payment systems, the legal framework and security are used to support e-commerce. 

Marketing

• Online Vs Traditional
• Define online marketing
• Online marketing strategies
  • SEO
  • Content Marketing
  • Adwords
  • SM marketing
• Marketing metrics
• Google Analytics

Payment Systems

• Identification of the steps & players involved in a payment system
• Choosing the correct payment system
• Critique the main payment systems offerings
• Electronic payments Security

Legal Issues

• General Data Protection Regulation, GDPR
• Consumer rights
  • Data storage
  • Data accessibility
  • Right to return, etc
• Vendor responsibility
  • Compliance with GDPR
  • Dealing customer data
  • Return policies
  • Terms & conditions, etc
• Copyright issues

Ethical issues

• Ethical Principles
• Ethical considerations in business (IT challenges)
• Ethical Analysis
• Ethical Flaws of eCommerce
• Corporate Social Responsibility
• Ethical Consumerism & Sustainable eCommerce

E-Commerce Security

• Define online security
• Identify the main e-commerce security threats
• Apply e-commerce security solutions throughout their practical project

Construct an e-commerce solution for the business environment.

• Appreciate the development life cycle, SDLC
  • Life cycle steps
  • Site design considerations
• Content creation: 
  • Text, graphics, audio etc
• Construct an e-commerce site using software like: Wordpress WooCommerce
• Apply marketing marketing strategy
  • Setting / analysing marketing metrics using Google Analytics