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COMP08020 2022 Applied E-Business and Innovation

General Details

Full Title
Applied E-Business and Innovation
Transcript Title
Applied E-business & Innovat
Code
COMP08020
Attendance
N/A %
Subject Area
COMP - 0613 Computer Science
Department
BUS - Business
Level
08 - Level 8
Credit
05 - 05 Credits
Duration
Semester
Fee
€
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
Aileen Brennan, David O'Halloran
Programme Membership
SG_BBUSI_H08 202200 Bachelor of Business (Honours) in Business SG_BBUSB_H08 202200 Bachelor of Business (Honours) in Business
Description

The objective of this module is for the students to build fully operational e-commerce sites. This will be completed as group projects using open source software, like WordPress and WooCommerce.

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Produce a Business Plan

2.

Understanding the development life cycle and the need for Project Management in the context of eCommerce

3.

Implement Online Marketing, specifically SEO marketing

4.

Appreciate Legal requirements / consumer rights, online payment methods and Online Security, paying special attention to eCommerce Security issues

5.

Construct an eCommerce Web site

Teaching and Learning Strategies

Students will have a two hour practical class and two one hour theory classes.

Module Assessment Strategies

Continuous assessment and final exam

Repeat Assessments

All repeats will be in line with college guidelines.

Indicative Syllabus

Derive a business plan and appreciate the value of project management. 

Business Plan

  • Identify
    • Define target audience
    • Legal structure of the business (company description)
    • Market analysis
    • Staffing
    • Funding
    • Market / sales strategy
    • Role out strategy

Project Management

  • Define project management
  • Project management objectives
  • Project management techniques, Gantt & Pert
  • Appreciate the development life cycle
    • Life cycle steps
    • Site design considerations
    • Wireframe & Site Map

 

Demonstrate how marketing, payment systems and security are used to support e-commerce.

Marketing

  • Online Vs Traditional 
  • Define online marketing
  • Online marketing strategies
    • SEO
    • Content Marketing
    • Adwords
    • SM marketing
  • Marketing metrics
  • Google Analytics
  • Marketing Ethics

Payment Systems

  • Identification of the steps & players involved ina payment system
  • Choosing the correct payment system
  • Critique the main payment systems offerings
  • Electronic payments Security

Consumer issues

  • General Data Protection Regulation, GDPR
  • Consumer rights
    • Data storage
    • Data accessibility
    • Right to return, etc
  • Vendor responsibility
    • Compliance with GDPR
    • Dealing customer data
    • Return policies
    • Terms & conditions, etc
  • Copyright issues

E-Commerce Security

  • Define online security
  • Identify the main e-commerce security threats
  • Apply e-commerce security solutions using software like Wordpress / WooCommerce

 

Construct an e-commerce solution for the business environment.

  • Technical Requirements
    • Domain names
    • Hosting a website
    • Network infrastructure
    • Evaluate Hosting options 
  • Content creation:
    • Text, graphics, audio
  • Construct an e-commerce site using software like:
    • Wordpress
    • WooCommerce
  • Apply marketing strategy
    • Setting / analysing marketing metrics using Google Analytics

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
60 %
End of Semester / Year Formal Exam
40 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Business Plan Coursework Assessment Written Report/Essay 10 % Week 5 1,2
2 Project Deliver... an eCommrce Site Project Project 50 % End of Term 3,4,5
             

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Final Exam Final Exam Closed Book Exam 40 % End of Term 2,3,4
             
             

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Lecture Tiered Classroom Formal lecture 2 Weekly 2.00
Practical / Laboratory Computer Laboratory Practical Laboratory 2 Weekly 2.00
Independent Learning Not Specified Self directed learning 4 Weekly 4.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Required Reading
2019-06-11 E-Commerce 2019
ISBN 1292303174 ISBN-13 9781292303178

An introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy

Module Resources

Non ISBN Literary Resources

 

Journal Resources

MIS Quarterly, https://www.misq.org/

URL Resources

Google Analytics Academy https://analytics.google.com/analytics/academy/

Data Protection Commission https://dataprotection.ie/

Enterprise Ireland

Retail Ireland

CSO

Wordpress Org  https://wordpress.org/

Youtube... various channels https://Youtube.com