COMP08009 2022 E-business & Innovation

General Details

Full Title
E-business & Innovation
Transcript Title
E-business & Innovation
Code
COMP08009
Attendance
N/A %
Subject Area
COMP - Computing
Department
BUS - Business
Level
08 - NFQ Level 8
Credit
05 - 05 Credits
Duration
Semester
Fee
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
David O'Halloran, Aileen Brennan
Programme Membership
SG_BBUSI_H08 202200 Bachelor of Business (Honours) in Business SG_BBUSB_H08 202200 Bachelor of Business (Honours) in Business SG_BBUSI_H08 202200 Bachelor of Business (Honours) in Business
Description

This module is designed help students appreciate the world of electronic commerce, (eCommerce), appreciate its strategic value to an economy/business, identify the factors underpinning the sector and analysis its different eCommerce models.

Students will also examine the legal aspect of eCommerce and its many ethical considerations.

 

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Identify the strategic value of eCommerce to the economy/businesses

2.

Comprehend the driving forces underpinning eCommerce

3.

Identify the key components of an eCommerce Model and Strategy

4.

Differentiate between the different eCommerce models, B2B, B2C and B2G etc and analyse their application

5.

Recognise and evaluate the ethical and legal issues surrounding eCommerce

Teaching and Learning Strategies

This module will involve four hour student contact. Primarily two hours class based and a further two in computer labs.

Module Assessment Strategies

Continuous assessment 50%

Final Exam 50%

Repeat Assessments

As set out by the college marks and standards

Indicative Syllabus

Appreciate the importance of the e-commerce business environment and evolution of the sector. 

  • Define e-commerce
  • Contribution of e-commerce to the Irish economy / international economy
  • Change in consumer behaviour
  • Identify the forces driving e-commerce
  • Uniqueness of e-commerce
  • Evolution of e-commerce pre and post the dot com bust Advantages and disadvantages of e-commerce
  • e-commerce in action, Case studies

Classifications of e-commerce Models & Strategies

  • Define an e-commerce model
  • Factors defining your business model
  • How e-commerce changes business Strategies, Structure and Process
  • Identification of the different models;
    •  B2C, B2B, B2G, C2C, etc
  • Business models in action, Case studies examination

e-Commerce Legal issues

  • General Data Protection Regulation, GDPR
  • Digital Markets Act
  • Digital Services Act
  • Intellectual Property Rights
  • Patents, Copyright and Trademarks
  • Tax Issues..Direct and indirect, Excise Duty
  • Consumer rights

e-Commerce Ethical issues

  • Define Ethics
  • Ethical Principles
  • Ethical considerations in business (IT challenges) 
  • Ethical Analysis
  • Ethical Flaws of e-commerce
  • Corporate Social Responsibility
  • Ethical Consumerism & Sustainable e-commerce

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
40 %
End of Semester / Year Formal Exam
60 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Continuous Assessment (Written Exam) Coursework Assessment Assessment 10 % Week 5 1
2 Class Presentation Coursework Assessment Project 30 % OnGoing 1,2,3,4
             

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam End of Module Exam Final Exam Assessment 60 % End of Term 2,3,4,5
             
             

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Lecture Lecture Theatre Formal Lecture 2 Weekly 2.00
Tutorial Computer Laboratory Lab based work 2 Weekly 2.00
Independent Learning Not Specified Self directed learning 4 Weekly 4.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Required Reading
2019-01-31 E-Commerce 2019 Pearson
ISBN 0134998456 ISBN-13 9780134998459

Revised edition of the authors' E-commerce 2018, [2017]

Module Resources

Non ISBN Literary Resources

 

Journal Resources

MIS Quarterly, https://www.misq.org/

URL Resources

Data Protection Commission https://dataprotection.ie/

Enterprise Ireland

Retail Ireland

CSO

Other Resources

None

Additional Information

None