COMP08009 2022 E-business and Innovation

Identify the strategic value of eCommerce to the economy/businesses

Comprehend the driving forces underpinning eCommerce

Identify the key components of an eCommerce Model and Strategy

Differentiate between the different eCommerce models, B2B, B2C and B2G etc and analyse their application

Recognise and evaluate the ethical and legal issues surrounding eCommerce

This module will involve four hour student contact. Primarily two hours class based and a further two in computer labs.

Continuous assessment 50%

Final Exam 50%

As set out by the college marks and standards

Appreciate the importance of the e-commerce business environment and evolution of the sector. 

• Define e-commerce
• Contribution of e-commerce to the Irish economy / international economy
• Change in consumer behaviour
• Identify the forces driving e-commerce
• Uniqueness of e-commerce
• Evolution of e-commerce pre and post the dot com bust Advantages and disadvantages of e-commerce
• e-commerce in action, Case studies

Classifications of e-commerce Models & Strategies

• Define an e-commerce model
• Factors defining your business model
• How e-commerce changes business Strategies, Structure and Process
• Identification of the different models;
  •  B2C, B2B, B2G, C2C, etc
• Business models in action, Case studies examination

e-Commerce Legal issues

• General Data Protection Regulation, GDPR
• Digital Markets Act
• Digital Services Act
• Intellectual Property Rights
• Patents, Copyright and Trademarks
• Tax Issues..Direct and indirect, Excise Duty
• Consumer rights

e-Commerce Ethical issues

• Define Ethics
• Ethical Principles
• Ethical considerations in business (IT challenges) 
• Ethical Analysis
• Ethical Flaws of e-commerce
• Corporate Social Responsibility
• Ethical Consumerism & Sustainable e-commerce