ANLY06006 2022 Social Media Software and Analytics
Full Title
Social Media Software and Analytics
Transcript Title
Social Media Software and Anal
Code
ANLY06006
Attendance
N/A %
Subject Area
ANLY - Analytical Tech/Skills/Spec
Department
MKTS - Marketing, Tourism & Sport
Level
06 - Level 6
Credit
10 - 10 Credits
Duration
Semester
Fee
€
Start Term
2022 - Full Academic Year 2022-23
End Term
9999 - The End of Time
Author(s)
Alan Kelly, Aine Doherty, Aileen Brennan, Rachel Kane
Programme Membership
SG_BSOCI_S06 202200 Certificate in Social Media Marketing
Description
This module teaches learners how to use social media software as a marketing tool to connect and engage with their target audience. Students are taught how to engage with social media analytical software and how to use the data for marketing decision making.
Learning Outcomes
On completion of this module the learner will/should be able to;
1.
Navigate contemporary social media software.
2.
Engage with social media features.
3.
Engage with social media analytical tools.
4.
Identify the advantages of using social media analytical software for marketing decision making.
Teaching and Learning Strategies
This module is designed for blended learning. It will be assessed using 100% continuous assessment.
The teaching and learning strategy includes interactive lectures. Moodle is used as a repository.
Module Assessment Strategies
The module is assessed by 100% continuous assessment. Students will complete three assessments:
- Social media Audit (focus on engagement and insights) 30%
- Social Media Analytics Moodle Quiz 30%
- Social Media Evaluation Plan 40%
Repeat Assessments
Students will have an opportunity to resubmit failed elements of the continuous assessment.
Indicative Syllabus
1. Navigate contemporary social media software
- Snapchat
- Other relevant contemporary social media channels
2. Engage with social media features
- Post and schedule content on various social media software
- Engage with followers and fans
- Utilise advertising tools
3. Engage with social media analytical tools
- Facebook Insights
- Instagram Insights
- Twitter Analytics
- LinkedIn Analytics
- Snapchat Metrics
- Other relevant contemporary social media channels
4. Identify the advantages of using social media analytical software for marketing decision making
- Identify and understand key digital, financial and marketing metrics
- Understand how Web analytics and social media analytics interlink
- Appreciate the importance of creating a measurement plan for social media marketing platforms
- Understand how web and social media data enables Remarketing
- Recognise how web and social media data enhances Targeted Advertising
- Identify how web and social media data assists accountability in influencer marketing
- Comprehend the link between all online marketing activity and web analytics.
Coursework & Assessment Breakdown
Coursework & Continuous Assessment
100 %
Coursework Assessment
| Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
|---|---|---|---|---|---|---|
| 1 | Social Media Audit (Engagement & Insights) | Coursework Assessment | Project | 30 % | Week 6 | 1,3 |
| 2 | Social Media Analytics Moodle Quiz | Coursework Assessment | Multiple Choice/Short Answer Test | 30 % | Week 8 | 1,2,4 |
| 3 | Social Media Evaluation Plan | Coursework Assessment | Project | 40 % | End of Semester | 3,4 |
Online Learning Mode Workload
| Type | Location | Description | Hours | Frequency | Avg Workload |
|---|---|---|---|---|---|
| Online Lecture | Online | Online Lecture | 2.5 | Weekly | 2.50 |
| Independent Learning | Online | Independent Learning | 12 | Weekly | 12.00 |
Total Online Learning Average Weekly Learner Contact Time 2.50 Hours
Module Resources
Non ISBN Literary Resources
Journal Resources
URL Resources
- Facebook Help Centre
- Instagram Help Centre
- Twitter Help Centre
- LinkedIn Help Centre
- Snapchat Help Centre
- HubSpot Help Centre
- Google Skillshop
- Google Analytics Help Centre
Other Resources
Additional Information